Bad news sells. If it bleeds, it leads. No news is good news, and good news is no news. Those are the classic rules for the evening broadcasts and the morning papers. But now that information is being spread and monitored(监控) in different ways, researchers are discovering new rules. By tracking people's e-mails and online posts, scientists have found that good news can spread faster and farther than disasters and sob stories.

    “The 'if it bleeds' rule works for mass media,” says Jonah Berger, a scholar at the University of Pennsylvania. “They want your eyeballs and don't care how you're feeling. But when you share a story with your friends, you care a lot more how they react. You don't want them to think of you as a Debbie Downer.”

    Researchers analyzing word-of-mouth communication—e-mails, Web posts and reviews, face-to-face conversations—found that it tended to be more positive than negative, but that didn't necessarily mean people preferred positive news. Was positive news shared more often simply because people experienced more good things than bad things? To test for that possibility, Dr. Berger looked at how people spread a particular set of news stories: thousands of articles on The New York Times' website. He and a Penn colleague analyzed the “most e-mailed” list for six months. One of his first findings was that articles in the science section were much more likely to make the list than non-science articles. He found that science amazed Times' readers and made them want to share this positive feeling with others.

    Readers also tended to share articles that were exciting or funny, or that inspired negative feelings like anger or anxiety, but not articles that left them merely sad. They needed to be aroused(激发) one way or the other, and they preferred good news to bad. The more positive an article, the more likely it was to be shared, as Dr. Berger explains in his new book, “Contagious: Why Things Catch On.”

    Have your parents ever inspected your room to see if you cleaned it properly? Imagine having your entire houses, garage, and yard inspected at any time -- with no warning. Inspections were a regular part of lighthouse (灯塔) living, and a keeper's reputation depended on results. A few times each year, an inspector arrived to look over the entire light station. The inspections were supposed to be a surprise, but keeper sometimes had advance notice.

    Once lighthouses had telephones, keepers would call each other to warn that the inspector was approaching. After boats began flying special flags noting the inspector aboard, the keeper's family made it a game to see who could notice the boat first. As soon as someone spotted the boat, everyone would do last-minute tidying and change into fancy clothes. The keeper then scurried to put on his dress uniform and cap. Children of keepers remember inspectors wearing white gloves to run their fingers over door frames and windowsills looking for dust.

    Despite the serious nature of inspections, they resulted in some funny moments. Betty Byrnes remembered when her mother did not have time to wash all the dishes before an inspection. At the time, people did not have dishwashers in their homes. In an effort to clean up quickly, Mrs. Byrnes tossed all the dishes into a big bread pan, covered them with a cloth and stuck them in the oven. If the inspector opened the oven door, it would look like bread was baking. he never did.

    One day, Glenn Furst's mother put oil on the kitchen floor just before the inspector entered their house. Like floor wax, the oil made the floors shiny and helped protect the wood. This time, though, she used a little too much oil. When the inspector extended his hand to greet Glenn's mother, he slipped on the freshly oiled surface. "He came across that floor waving his arms like a young bird attempting its first flight," Glenn late wrote. After he steadied himself, he shook Glenn's mother's hand, and the inspection continued as though nothing had happened.

    The world has lost one of its brightest stars. British physicist Stephen dies on March 14, at the age of 76.

    Hawking is probably the world's most famous scientists after Albert Einstein. He is an expert on black holes. He has devoted his whole life to digging into the beginning (and the end) of the universe. “My goal is simple,” Hawking once said. “It is to completely understand the universe, why it is as it is and why it is there at all.”

    Hawking's achievements are even greater if you think about his disability. When he was 21, Hawking caught a bad illness that slowly stopped him form moving or talking. For a period of time, he had no way to communicate except by blinking（眨眼）. Later he sat on a wheelchair with a computer by his side. To communicate, he moved two fingers to control the computer's mouse. He selected his words from the screen, which were then spoken by a voice synthesizer（音响合成器）.

    “I have had the disease for most of my life,” Hawking once said. “Yet it has not stopped me from being successful at my work.”

    Though Hawking was a disabled man, he made great achievements. He received many awards and prizes for his work during his lifetime. This included winning the Albert Einstein Award, which stands for the highest achievement in theoretical physics.

    Despite the fact that he's no longer with us, his legacy will surely live on. As Sajid Javid, a UK government minister, put it, “A brief history on Earth; an eternity in the stars.”

    Tattoos (纹身) are becoming more and more common. But they are not a new thing. Scientists have found some frozen bodies from around 3,000 BC and their skin shows the marks of tattoos. For example, Otzi, the Iceman (the oldest body ever found), was discovered in the mountains of Austria. He had many different lines and crosses tattooed on his back and his knees.

    The most common places to get tattoos are the tops of the arms for men and the bottoms of the backs for women. Any mark can be used but there are some common ideas. Some people like to get animals, like dragons, birds and tigers. Other people like to get something written in a foreign language, so Chinese and Japanese words are common in America and the UK. If you can't read the language, make sure you get someone to check what they represent because the tattoo artist could write anything and you would never know.

    It is a big decision to get a tattoo because they are very difficult to remove. It is possible with expensive laser surgery (激光手术) but this is very painful and amazingly expensive and the skin will never be perfect afterwards. You want to do a test, to see how you look with a tattoo, you can get a temporary tattoo which disappears after about a month. This kind is very popular in India, where people often have them for festivals.

    In some countries, such as Japan and Korea, tattoos are still connected with law-breaking activities and it isn't normal to see a tattoo in public. In many places of Europe and America, most people don't care very much whether you have a tattoo or not, though there are some types of job where they don't like tattoos. But some Presidents of the USA have had them.

    America's top education official says many schools are spending too much time teaching the "basics"—reading, math and writing. It might seem opposite to what educators have been promoting. But U.S. Education Secretary John King says children really deserve access to a well-rounded education that includes music and arts because it will help them go into being well-rounded, well-educated persons.

    King spoke about his own education when explaining why schools need to teach more than math, reading and writing.

    King grew up in New York. Both his parents died when he was quite young. In his house, things were often crazy and frightening. It was his teacher, Mr. Osterwei, who helped him escape his difficult life. Quite often, the teacher took him and his classmates to the theater, the zoo, the ballet and famous Museum of Natural History. "Those were powerful, life-changing experiences, "King says. King graduated from Harvard University. He received his law degree from Yale University. He took charge of New York State public schools from 2011-2015. The U.S. Senate approved him as Education secretary last month.

    Many schools spend almost all funding on the "basics" because they lack money for other subjects, King says. Or they want students to do better on tests used to compare student performance.

    Students need to connect their studies and things that matter to them personally, such as music if they are to become "sophisticated(水平高的) thinkers". A 2013 report by UNESCO says today's world needs people able to solve new and unusual problems. It says arts can help students find those answers. In the report, UNESCO said teaching the arts in China, South Korea and Japan is different.

    From that in many Western countries, the emphasis(重点) in those three countries is "on joyful experiences and children's interests." In the West, educators are more likely to connect the arts to reading, writing and math. A 2014 report tried to compare how well countries teach children how to solve problems. It found Singapore, South Korea, Japan, China, Canada, Australia and Finland with the highest scores for 15-year-olds. Singapore led the way with a score of 562 out of a possible 1, 000. The average score was 500. The United States had a score of 508.

PRACTITIONERS

Jacqueline Felice de Almania(c.1322) highlights the suspicion that women practicing medicine faced.Born to a Jewish family in Florence,she moved to Paris where she worked as a physician and performed surgery.In 1322 she was tried for practicing unlawfully.In spite of the court hearing testimonials(证明)of her ability as a doctor,she was banned from medicine.

Tan Yunxian(1461-1554) was a Chinese physician who learned her skills from her grandparents.Chinese women at the time could not serve apprenticeships(学徒期) with doctors.However,Tan passed the official exam.Tan treated women from all walks of life.In 1511,Tan wrote a book,Sayings of a Female Doctor,describing her life as a physician.

James Barry(c.1789-1865) was born Margaret Bulkley in Ireland but,dressed as a man,she was accepted by Edinburgh University to study medicine.She qualified as a surgeon in 1813,and then joined the British Army,serving overseas.Barry retired in 1859,having practiced her entire medical profession living and working as a man.

Rebecca Lee Crumpler(1831-1895) worked as a nurse for eight years before studying in medical college in Boston in 1860.Four years later,she was the first African American woman to receive a medical degree.She moved to Virginia in 1865,where she provided medical care to freed slaves.