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题型:阅读理解 题类:常考题 难易度:普通

安徽省蚌埠市第二中学2017-2018学年高二上学期英语8月月考试卷

根据短文内容的理解, 选择正确答案。

    Each year, we are exposed to ten thousand ads on average. They try to sell us their products by using beautiful art, videos, images or slogans that are catchy. The most famous companies have highly popular logos that can be recognized by almost everybody. For those of you who have seen the movie Finding Forrester, there is that scene where Jamal walks up to some guy with a BMW and asks him what the car logo means. The man did not know the answer and since that day, whenever I see a famous company logo I try to find the meaning of it.

    Many think the horse on the Ferrari logo represents the horsepower of the cars they manufacture. The story behind it is far more interesting. During World War I, a pilot, Count Francesco Baracca, painted the horse on his airplane to bring him luck. He had it on his plane because it was the logo of his squadron(空军中队). Baracca's mother then convinced Enzo Ferrari to put the logo on his racing cars in the early 1930's to bring good luck to the drivers. The logo then stayed the same ever since. The yellow on the background represents the birthplace of Enzo Ferrari.

    Starbucks started in 1971, in Seattle. The mermaid(美人鱼)represented on the logo is now known by any coffee drinker. It is a mythological sea creature with the look of a female, the only difference being that they have a tail of a fish. The reason why Starbucks incorporated one in their company logo is that it was believed that mermaids used to sing to sailors in order to make them walk away from their ship or to ground their ships. In the 1500s, spices, tea and coffee were popular merchandise to trade. So the mermaid in the logo of Starbucks is the one that "brings" coffee and tea to the stores.

(1)、The writer became interested in logos of some famous brands after _______.
A、he watched an attractive movie B、he saw a scene in a movie C、he walked up to some guy with a BMW D、he noticed some famous logos
(2)、Many companies use logos because _________.
A、people enjoy beautiful logos B、people are more likely to buy their products C、people can recognize the products more easily D、people are interested in the meanings of the logos
(3)、Which of the following is true according to Paragraph3?
A、Starbucks was once a company trading spices, tea and coffee. B、Hearing mermaids sing, sailors would know the right direction. C、Starbucks has a history of more than five hundred years. D、The logo of Starbucks is believed to make the business years.
(4)、The underlined word "incorporated" in the third paragraph probably means _____.
A、included B、abandoned C、corrected D、designed
举一反三
阅读理解

    Rome, Paris and New York are the world's top fashion cities, all of which have produced some of the top trends, from fashionable skirts to the hottest new shoes. But have you ever wondered about the negative ideas that they have enforced?

    In April 2016, the Advertising Standards Authority (ASA) in Britain banned an ad from Gucci that featured models dancing around and having fun, because they were all extremely skinny. Banning ads due to the models' extreme figures isn't new. The ASA banned an ad in 2015 for the same reason. In France, it has been ruled that models are to provide a doctor's note providing that they are at a healthy weight.

    So what is the healthy weight for models? Twenty years ago, the average fashion model weighed 8% less than the average woman. Today, they weigh 23% less.

    People may think that being at an unhealthy weight will help them gain the benefits that the models do. This provides a standard of beauty, and therefore people who want to achieve those things may attempt to obtain them through unhealthy ways. People may think that they are overweight, due to the images of models1 thin figures. They see something wrong with their bodies, whether they are overweight or not. This is a key factor in a lowered body image, low self-esteem, depression and possibly even eating disorders.

    I'm not blaming the fashion industry by any means. It's not their fault that many people look up to the models and expect to live a life like theirs. I am glad that the ASA is raising its voices when discussing the growing issue of body images in the fashion industry. By banning photos and videos, speaking out against them and pushing for doctor's notes from the models, it's pushing for the ideas that the traditional fashion industry's body image demands should be changed and something more needs to be questioned.

阅读理解

                                                                     The Diet Zone: A Dangerous Place

    Diet Coke, diet Pepsi, diet pills, no-fat diet, vegetable diet… We are surrounded by the word “diet” everywhere we look and listen. We have so easily been attracted by the promise and potential of diet products that we have stopped thinking about what diet products are doing to us. We are paying for products that harm us psychologically and physically.

    Diet products significantly weaken us psychologically. On one level, we are not allowing our brain to admit that our weight problems lie not in actually losing the weight, but in controlling the consumption of fatty, high-calorie, unhealthy foods. Diet products allow us to jump over the thinking stage and go straight for the scale(秤)instead. All we have to do is to swallow or recognize the word “diet” in food labels.

    On another level, diet products have greater psychological effects. Every time we have a zero-calorie drink, we are telling ourselves without our awareness that we don't have to work to get results. Diet products make people believe that gain comes without pain, and that life can be without resistance and struggle.

    The danger of diet products lies not only in the psychological effects they have on us, but also in the physical harm that they cause. Diet foods can indirectly harm our bodies because consuming them instead of healthy foods means we are preventing our bodies from having basic nutrients. Diet foods and diet pills contain zero calorie only because the diet industry has created chemicals to produce these wonder products. Diet products may not be nutritional, and the chemicals that go into diet products are potentially dangerous.

    Now that we are aware of the effects that diet products have on us, it is time to seriously think about buying them. Losing weight lies in the power of minds, not in the power of chemicals. Once we realize this, we will be much better able to resist diet products, and therefore prevent the psychological and physical harm that comes from using them.

阅读理解

    I've written this article and you're reading it. So we are members of the same club. We're both literate—we can read and write. And we both probably feel that literacy is essential to our lives. But millions of people all over the world are illiterate. Even in industrialized Western countries, such as the UK and the USA, approximately 20% of the population have "low literacy levels". But what exactly does that mean?

    My parents both left school at 14. They could read and write, but except for a quick look at the daily newspaper, reading and writing didn't play a big part in their lives. There were very few books in the house. My mother was amazed because the woman who lived next door always wrote a list of what she needed before she went to the supermarket. Why couldn't she remember? We laughed about that for weeks. Our family didn't write lists! And when I was only 14 years old my father gave me an important letter that he'd written to the bank and asked me to check it for grammar and spelling mistakes. And there were quite a lot. He never usually wrote letters or postcards or even Christmas cards. So when he had to write he wasn't comfortable or confident. Does that mean that my father had a "low level of literacy"? I don't think so.

    There are lots of different definitions of literacy. Some experts define it as having the reading and writing skills that you need to be independent in your everyday life. So, for example, if you can read instructions, write a cheque, fill in a form, —anything that you need to do in everyday life—then you are "functionally literate".

    Other people say that you are illiterate if you think that you are illiterate. In other words, if you feel that you can't read or write as well as you would like to.

    If you live in a society where most people are literate then you will feel ashamed or embarrassed and avoid situations in which you have to read or write. The father of a friend of mine finally admitted to his family that he couldn't read when he was 45 years old. He bought the newspaper every day and pretended to read it—and believe it or not, his family had no idea.

    We often forget that writing is a recent invention. Many years ago, the word "literate" meant being able to communicate well in speaking, in other words what we now call "articulate". Story telling was an important activity in the past and still is today in some societies. Reading was often a cooperative activity—someone would read aloud to a group, often from a religious text such as the Koran or the Bible.

    Only a hundred years ago, in the United States, you were considered to be literate if you could sign your name to a piece of paper. It was an important skill. You were not allowed to vote if you couldn't sign the voting register, so literacy was connected with political rights, and many people were excluded from the democratic process.

    Nowadays we see reading and writing as being connected, but that wasn't so in the past. Many people could read, but not write. Writing was a skilled profession. If you needed something written then you paid an expert to write it for you.

    And of course, rich and important people have always employed people to write things for them. Important company bosses dictated letters to their secretaries or personal assistants. And now with new computer software you can dictate directly to your computer.

    Being illiterate can have a big effect on people's lives. For example, a study in the UK showed that people who write and spell badly are seen as careless, immature and unreliable, and often unintelligent. So it is more difficult for them to find jobs, even when reading and writing are not necessary for the work.

    World-wide statistics show that literacy problems are associated with poverty and a lack of political power. More women than men are illiterate. Illiterate people have worse health, bigger families and are more likely to go to prison. So literacy campaigns must be a good thing. But don't forget that an illiterate person, or someone with a low level of literacy, isn't necessarily stupid or ignorant—and may not be unhappy at all. Knowledge and wisdom isn't only found in writing.

阅读下面文章,然后从题中所给的A、B、C、D四个选项中,选出每个问题的最佳选项。

    My two- and four-year-old boys love to win, whether they're racing their bikes down the sidewalk or just finishing their snacks. It's true that those with high status, from world leaders and prize winners to athletes and movie stars, are people we like and respect. A recent study published in Nature Human Behaviour showed that we seem to have an innate (天生的) preference for high-ranking peoples—but only if those people aren't hurtful toward others.

    Researchers showed toddlers (aged 21 to 31 months) a scene where two puppets (木偶) approached one another from opposite sides of a stage and one bowed to let the other pass first. Asked which puppet they liked better, 18 of the 21 toddlers in the experiment reached for the puppet who had been allowed to pass. Because respect from others is a marker of status, this suggests that children have a preference for those with a higher status—even before age three.

    However, the results were quite different when two puppets approached one another and one used force to knock the other down before continuing to the other side. In this case, 18 of the 21 toddlers reached for the one who was knocked down. As the researchers concluded, "When approaching others, very young children care not only who wins, but also how." The previous experiment has shown that toddlers know about social status, but this experiment went one step further by proving they have an obvious preference for high status. Since the participants were so young, this might even be an innate human preference.

    In a word, this new research suggests that young children appreciate people who do well while at the same time doing good to others. So, when my four-year-old thinks that he has to get his shoes on first, I'll keep reminding him that helping his brother so they both finish faster is what winning is all about.

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