题型:阅读理解 题类:常考题 难易度:普通
四川省广元市2019-2020学年高一下学期英语期末教学质量监测试卷
Short video applications are not only developing rapidly and successfully in China, but gaining more strength as people across various age groups and geographical locations are using them to kill time, record lives, and even make a fortune.
Douyin, the most popular short video app in the country, said on Monday that the number of daily active users on its app had risen to 400 million by January, 2020. That represented a whopping rise from the 250 million recorded during the same period a year ago. Such an achievement is successful, considering that the app first appeared in 2016.
People of almost all ages use the app, and they double as both viewers and content creators, the company said. For instance, those in their 50s were. more keen on creating dance-related videos and enjoyed watching video clips on wedding scenes. Those born in the 1980s liked recording childhood memories with phones and watching beautiful scenery while teenagers and younger customers were keen on videos about animes (日本动漫), comics (漫画) and cute pets.
As an emotional bond, Douyin saw 1.76 million new born babies, 180,000 college entrance exams, 380,000 graduations and 7.09 million shares, of weddings as users chose to record and upload videos of these important occasions in their life onto the platform.
With flowers increasing at high seed for top influencers, businesses are also sensing marketing opportunities. This year more marketing dollars will be given to short videos for better contact with customers and the creation of interesting content, according to Maggie Wang, president of data marketing technology firm AdMaster.
"For social marketing, it has become more important to create original content," she said. "It's highly likely to tum clicks into cash if the contents are to viewers' tastes."
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