LIANG TAO sold 80 pink Givenchy bags in 12 minutes. Becky Fang sold 100 Mini Cooper cars in just five. Both are wanghong, literally “red-hot on the web”. Every day millions of Chinese search social media for wanghong posts or tune in to live-streams for wanghong's opinions on everything. The fans are helping this new Chinese Internet star to make money out of their popularity—and to shake up the country's e-commerce industry in the process.

    A few of wanghong have been hired by luxury brands. Jaeger-LeCoultre, a Swiss watchmaker, hired Papi Jiang for a video ad targeting young urbanites (都市人), including her 27m fans on Sina Weibo, a Twitter-like microblog. Zhang Yi of iiMedia Research, a consulting firm, estimates that up to 15% of sales on shopping sites like Taobao or social-media apps such as WeChat are influenced by wanghong's public support. The length of a dress might be decided by a survey of a wanghong's fans; its launch date might be based on the number of hits, shares or comments it collects, some of which can cause last-minute design changes.

    This poses a new challenge for retailers(零售商), whose supply chains must respond ever more quickly to wanghong's opinions. Whereas previously a company would look for a celebrity to match its image, wanghong and their admirers are shaping goods.

    Another challenge comes directly from wanghong themselves. They increasingly make money not merely from online support or advice but by launching their own e-commerce stores. Sales of goods accounted for just under half of wanghong earnings of 53bn yuan ($8bn) in 2016, estimates Analysys, a Chinese market-research firm (the rest came mostly from live-show tips and adverts).

    Some wanghong are going a step further. In November Becky Fang launched her own clothing line. Part of her motivation, she says, was that the brands she supported did not always match the trends she was sharing with her followers. By creating her own brand, Becky's Fantasy, she have full control of the quality. She also gains a new income. For the time being only 3-5% of wanghong follow Becky Fang's example, iiMedia Research estimates. But it expects the model to become an industry in its own right, including entertainment and e-commerce, and driven by online data.

    Pakistan should be everyone's tourist destination for 2018, but what if you already live there? Then perhaps you should consider visiting these five must-visit places for this year.

    Lake Saiful Muluk

    At an altitude of 3, 224m, surrounded by snowy mountains, the lake rewards those that make the three-hour uphill walk from Naran. You will find the pathway just above the free market, but the best choice is to get a jeep and share the costs with some other tourists; expect to pay about 700 rupees, worth it to view this natural beauty.

    Deosai National Park

    As another high point in Pakistan, it has an average altitude of 4,114m－the Deosai Plains are one of the highest plateaus (高原) in the world. If you make it to the park, you expect to find rich plants and wild animals. The breathtaking scenery on show at the plains is enough to make 2018 a memorable year.

    Naltar Valley

    Accessible via a 2.5-hour drive from Gilgit, well worth visiting. Covered with pine trees and other plants, it has a dreamlike feel about it. Various colors all year around make you fall in love.

    Shangrila Resort

    Right in the north of Pakistan in the central valley of Gilgit Baltistan. Locals call this a paradise (乐园), and that's what it feels like. No visit is complete without checking out the restaurant which is built in the structure of an aircraft.

    Rama Meadow (牧场)

    Doesn't feel like Pakistan at all, more like somewhere in Minnesota. Watch the sheep and cows feeding while clear water flows in streams from high in the mountains. Against Chongra's ice-covered peak, this little meadow is a piece of art.

    Siblings refer to one's brothers and sisters. We're attached to siblings as adults far longer than we are as children. Our sibling relationships, in fact, are the longest-lasting family ties we have.

    “Paul, my younger brother, and I, kind of annoyed each other when we were kids,” said Anna, an interviewee, “But as adults, we've always had each other's back, especially when dealing with our mother's health crisis. Paul is the first person I want to talk to when something worries me.”

    There's probably a biological explanation for the close bond of the sibling relationship. Siblings share half their genes, which biologists say should be motivation enough for each other's devotion.

    One thing that can weaken closeness in adulthood is a parent who played favorites in childhood; this sense of hatred can last a lifetime. The simple concept of parental favoritism was enough to shake their relationship.

    “What Paul and I are pretty sure is our parents treated us the same when we were growing up. Yet we're very different people,” Anna said,“ Paul is outgoing while I'm shy. Paul is an amateur pianist while I can't read music or carry a tune. In families with more than one child, every sibling seems to get a label in contrast to every other sibling.”

    The very presence of siblings in the household can be an education. When a new baby is born, the older sibling gains social skills by interacting with the younger, and the younger gains cognitively（认知角度地）by imitating the older. They learn from the friction between them, too, as they fight for their parents' attention. Mild conflict between brothers and sisters teaches them how to interact with friends and co-workers for the rest of their lives.

    It's so sad when things between siblings fall apart, which happens when aging parents need care or die — old feelings of contradiction and jealousy erupt all over again. Many families get through their parents' illnesses just fine, establishing networks where the workload is divided pretty much equally. But about 40 percent of the time there is a single primary caregiver who feels like she is not getting any help from her brothers and sisters, which can lead to serious conflicts.

    Throughout adulthood, the sibling relationship “is powerful and unchanged,” said Jane Mersky Leder, author of the new e-book The Sibling Connection. Whether we are close to our siblings or distant, she writes, they remain our brothers and sisters — for better or for worse.

    So remember the immortal（永恒的）words of folksinger Loudon Wainwright Ⅲ, in a song called Thanksgiving.“ On this brilliant occasion, this special family dinner, if I argue with a loved one, please make me…”

The best books of the year

    I was getting ready to go to bed when the phone rang. This could not be good. My mind raced through the list of family members who might need help, but the voice was hardly familiar.

    "Lindy, this is Lesley." I don't know Lesley well. We did occasionally speak with each other, but to say we were friends was not appropriate. I asked what she needed. Perhaps something really awful caused her to reach someone she barely knew. Instead, she asked me, "Do you have room for a turkey? In your freezer?" We had lots of room in our freezer, and in fact, too much. "Sure," I responded, "did your freezer break down?" "Not exactly," Lesley replied, but I will explain when I arrive."

    Minutes later came a huge freezer truck. Lesley stepped down and explained the lease (租约) of the grocery store her husband serviced had run out and that they had to empty all the freezers that very night. Thinking it was a shame to throw away all this good food, they decided to drop off food to anyone she could think of. Noticing our freezer was pretty empty, Lesley asked to fill it up. Our home was their last stop and anything left would have to be put in our freezer. An hour later, everything finished, I asked her, "When will you come back for all this?" Lesley laughed, "We don't want it back. It is yours! Thanks for helping us out!" Then they waved goodbye and drove away.

    "For helping them out?" We opened our freezer door. Inside were all expensive foods we never bought but often longed to try. We were struggling to buy groceries, yet it was not something we shared with anyone. However, our needs were met in an unexpected way, by that call, "Do you have room for a turkey?"