{#blank#}1{#/blank#} If you are growing tomatoes in your backyard for sale you are producing for the market. You might sell some to your neighbor and some to the local manager of the supermarket. But in either case, you are producing for the market. {#blank#}2{#/blank#} If people stop buying tomatoes, you will stop producing them.

    If you take care of a sick person to earn money, you are producing for the market. If your father is a steel worker or a truck driver or a doctor or a grocer, he is producing goods or service for the market.

    {#blank#}3{#/blank#} You may spend money in stores, supermarkets, gas stations and restaurants. Still you are buying from the market. When the local grocer hires you to drive the delivery truck, he is buying your labor in the labor market.

    {#blank#}4{#/blank#} But for each person or business that is making and selling something, it is very concrete(具体的). If nobody buys your tomatoes, it won't be long before you get the message. {#blank#}5{#/blank#} It is telling you that you are using energies and resources in doing something the market doesn't want you to do.

    MOOCs (Massive Open Online Courses) are free, but without tutoring, and are open to anyone, anywhere in the world. The courses are flexible — normally three to five hours of study a week — done at any time, short (5 to 10 weeks) and video-rich. They are also heavily dependent on crowd sourcing: you can discuss a course with fellow students through online forums, discussion boards and peer review. Students don't have to finish the courses, pass assessments or do assignments, but, if they do, they get a certification of participation.

    The Open University launched FutureLearn, the UK's answer to US platforms such as Coursera, EdX and Udacity, which have been offering MOOCs from top US universities for the past two years. The response has been incredible, with more than three million people registering worldwide. Meanwhile, in 2012, Edinburgh University became the first non-US institution to join Coursera's partnership, comprising 13 universities. “We already run 50 online master's degrees, so this was a logical expansion,” says Professor Jeff Haywood, Edinburgh's vice-principal. “It's an investment in teaching methods research. How am I going to teach introductory philosophy to 100,000 people? That's what I call educational R&D.” He adds “If you look ahead 10 years, you'd expect all students graduating to have taken some online courses, so you've got to research that. Our MOOCs are no more in competition with our degrees than a lifelong learning course because they don't carry credits.”

    Cooperation is key, Haywood stresses. It is far better to offer 20-30 courses in your own areas of expertise (专门技能) and let other institutions do likewise. Professor Mike Sharples, FutureLearn's academic lead, goes further: “We've tied the elements available before into a package of courses offered by leading universities worldwide on a new software platform, with a new way of promoting it and also a new social-learning teaching method. You won't just receive an exam, but be able to discuss and mark each other's assignments.”

    Bath University, one of more than 20 universities working with FutureLearn, launches its first course, Inside Cancer, next January, and regards MOOCs as a way of breaking down age barriers. “There's no reason why someone doing GCSEs should not look at our MOOCs and get quite a way through them, or someone at PhD level and beyond,” says Professor Bernie Morley, expert for learning and teaching.

    We all know what a brain is. A doctor will tell you that the brain is the organ of the body in the head. It controls our body's functions, movements, emotions and thoughts. But a brain can mean so much more.

    A brain can also simply be a smart person. If a person is called brainy, he is smart and intelligent. If a family has many children but one of them is super smart, you could say, “He's the brains in the family.” And if you are the brains behind something, you are responsible for developing or organizing something. For example, Bill Gates is the brains behind Microsoft.

    Brain trust is a group of experts who give advice. Word experts say the phrase “brain trust” became popular when Franklin D. Roosevelt first ran for president in 1932. Several professors gave him advice on social and political issues（问题）facing the U.S. These professors were called his “brain trust”.

    These ways we use the word “brain” all make sense. But other ways we use the word are not so easy to understand. For example, to understand the next brain expression, you first need to know the word “drain”. As a verb, to drain means to remove something by letting it flew away. So a brain drain may sound like a disease where the brain flows out the ears. But, brain drain is when a country's most educated people leave their countries to live in another. The brains are, sort of, draining out of the country.

    However, if people are responsible for a great idea, you could say they brainstormed it. Here, brainstorm is not an act of weather. It is a process of thinking creatively about a complex topic. For example, business leaders may use brainstorming to create new products, and government leaders may brainstorm to solve problems.

    If people are brainwashed, it does not mean their brains are nice and clean. To brainwash means to make some accept new beliefs by using repeated pressure in a forceful or tricky way. Keep in mind that brainwash is never used in a positive way.

    It may surprise bookworms, but apparently masterpieces such as Jane Eyre are lacking in something — sound effects. An electronic-book firm is adding background noises and music to the works of Charlotte Bronte, Sir Arthur Conan Doyle and William Shakespeare in the hope of attracting younger readers. In one example, a description of rain lashing against a window in a Sherlock Holmes story will be“enhanced”with matching noises.

    The first multimedia e-books — with sounds to accompany novels — will be available this Friday in the UK. The Booktrack releases are available to iPad users, with other tablet computer versions to follow. The concept is already in use in the U.S., where the classics come with added sound effects. Readers for example can hear the china cups chinking in Mr. Darcy's garden as they read Pride And Prejudice.

    A story by Booker Prize winner Salman Rushdie will be released later in the year with a specially crafted orchestral score. Rushdie's story In The South will be released with a soundtrack provided by the New Zealand Symphony Orchestra.

    The Power Of Six by Pittacus Lore, a novel for young adults, is one of the first to be tested with a soundtrack which builds in suspense in keeping with the plot. It works by timing the speed of each reader and the software measures the “turning” of a page and moves the music or sounds along accordingly. It has been created by Booktrack which synchronizes (使同步) music to each novel. It is funded by Peter Thiel, a co-founder of PayPal.

    Mr. Thiel said, “It's always exciting to witness the creation of a new form of media. The technology promises to captivate readers in a different way.”

    However, they have been greeted with horror by traditionalists, who say the technology takes away the pleasure of having one's imagination stimulated by a story. They also raise the prospect (预期) of having to ask an overly eager reader to turn their book down. David Nicholls, whose bestseller One Day was recently turned into a film starring Anne Hathaway, said, “This sounds like the opposite of reading. It would be a distraction.”

    Whenever we see a button, we are eager to press it because we know something will happen. This is true in most cases, for example on a doorbell and on the “on/off” button on the TV. But some buttons are actually fake, like the “close” button on a lift.

    Many people are in the habit of pressing the “close” button because they don't have the patience to wait for the lift doors to shut. But lifts' “close” buttons are a complete scam(骗局), at least in the US-the doors will not close any faster no matter how hard you press.

    It started in the 1990s when the Americans with Disabilities Act was passed in the US, making sure that all lifts stayed open long enough so that people with disabilities could enter. Only US firefighters and repairmen can use the buttons to speed up the door-closing process if they have a code or special keys.

    But to normal lift riders, the buttons aren't completely useless. According to psychologists, fake buttons can actually make you feel better by offering you a sense of control.

    “Perceived (能够感知的)control is very important. It reduces stress and increases well-being,” Ellen J. Langer, a psychology professor, said, “having a lack of control is associated with depression.”

    Experts have revealed that a lot of buttons that don't do anything exist in our lives for this same purpose. For example, many offices in the US have fake thermostats(温度调节器) because people tend to feel better when they think they can control the temperature in their workspace.

    But psychologists found it interesting that even when people are aware of these little “white lies”, they still continue to push fake buttons because as long as the doors eventually close, it is considered to be worth the effort.

    “That habit is here to stay,” John Kounios, a psychology professor, said“Even though I have real doubts about the traffic light buttons, I always press them. After all, I've got nothing else to do while waiting. So why not press the button in the hope that this one will work?”

    People generally tend to pick out the best-looking fruits and vegetables when shopping for produce, but Canadian supermarket chain Loblaws is attracting customers with badly-shaped and faulty produce at the price of 30% lower than normal-looking ones.

    A trial run of the ugly food line, named "Naturally Imperfect", began with only apples and tomatoes to choose from. Consumer demand has been so huge that Loblaws is going to introduce more unsightly vegetables and fruit options like onions and mushrooms. The line is available at other stores, including Real Canadian Superstore and Your Independent Grocer.

    All the produce that will be sold through Naturally Imperfect would otherwise have been used in juices, sauces, or soups, or have not been harvested at all. The director Dan Branson explained that this program benefited both food producers who would otherwise have to let abnormal harvest go to waste, and consumers who could buy fresh produce at low prices. And he was right, given how popular the line has become.

    "It really went well beyond our expectation," Branson said. "I think it really spoke to the fact that Canadians are out there really looking for some options."

    Of course, Canadians know that beauty is more than skin deep, but they also recognize that they can get the same flavor and nutritional benefits in spite of appearances. The positive response to the initial offering of apples and potatoes showed the opportunity to expand the line and offer more options at a greater price to Canadian families.

    "If you grow produce in your backyard, there will be a lot of produce that won't look as pretty as what you will see in a grocery store," said Branson. "And nature doesn't grow everything perfectly. I'd like to think if somebody were to take a No Name Naturally Imperfect apple, put right beside a No.1 apple, close their eyes and eat them, there would be no difference."