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题型:任务型阅读 题类:常考题 难易度:困难

2016-2017学年甘肃会宁一中高二上期中考题英语卷

根据短文内容,从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余项。

Easy Ways to Keep Your Brain Sharp

    Everyone is forgetful, but as we age, we start to feel like our brains are slowing down a bit — and that can be a very annoying thing. Read on for some techniques worth trying.

    ⒈

    People who regularly made plans and looked forward to upcoming events had a 50 percent reduced chance of Alzheimer's disease (早老性痴呆症), according to a recent study. Something as simple as setting a goal to have a weekly coffee date with a friend will do. There's evidence that people who have a purpose in life or who are working on long or short-term goals appear to do better. In other words, keep your brain looking forward.

    ⒉ Go for a walk.

    Mildly raised glucose (葡萄糖) levels can harm the area of the brain that helps you form memories and physical activity can help get blood glucose down to normal levels. In fact, exercise produces chemicals that are good for your brain.

    ⒊ Learn something new.

    Take a Spanish class online, join a drawing club, or learn to play cards. A study found that mental stimulation (刺激) limits the weakening effects of aging on memory and the mind. But the best thing for your brain is when you learn something new and are physically active at the same time. Or go dancing with your friends.

A. Focus on the future.

B. This can be especially harmful to the aged.

C. It should be something like learning gardening.

D. So take a few minutes each day to do some reading.

E. But don't worry if your schedule isn't filled with life-changing events.

F. Luckily, research shows there is a lot you can do to avoid those moments.

G. In other words, when you take care of your body, you take care of your brain.

举一反三
阅读理解

    In the mid-2000s, Waze Mobile co-founder Ehud Shabtai received a cutting-edge (尖端的) gift from girlfriend: a GPS. The expensive gift was supposed to be helpful. But straight out of the box, it was already out of date.

    Shabtai, a coding enthusiast, had an immediate reaction to reinvent. Shabtai's solution? To build an app. With 80 million monthly active users globally and nearly 400,000 superusers who function much like Wikipedia volunteer editors (editing maps rather than words), Waze Mobile caught the eye of Google as a revolutionary approach to navigation (导航).

    Acquired by Google in 2013, Waze's value mainly lies in its high rate of user involvement. Unlike traditional navigation apps that simply show directions, Waze asks its users to report accidents and other road conditions in real time, so other users can avoid the traffic by using an alternative route.

    The goal behind Waze's approach is an ambitious one: not just avoid traffic, but end it altogether. Waze is finding new ways to put its loyal and active user base to use to make that vision a reality, including a plan to make carpooling (拼车) cool.

    To be sure, traffic jams are troubling people all over the world. Waze has been quietly ahead of the game for some time. In 2013, when Waze was just a small digital-mapping business with limited resources it had something Google Maps and other competitors didn't: richer GPS guidance thanks to its stream of live traffic reports from users.

    These users were the basis of Shabtai's plan to solve for his GPS device's “silent” hardware: he grounded the app in software that could be perpetually updated by users, anywhere and anytime.

    Waze Carpool is going straight to the heart of traffic jams, trying to get more drivers off the road and into carpools. The app has already connected tens of thousands of rideseekers with drivers willing to ferry them along a shared route, and that trend could be the answer to a traffic-free future.

阅读理解

    Micro-blog is no longer simply a platform for self-expression, gossip and networking, as it is becoming an increasingly fierce battlefield for businesses wanting to promote their products and services.

    Over the last year, micro-blogging has become wildly popular in China, with some 65 million China based micro-blog accounts registered(注册登记)by the end of 2010 and the number is growing by more than 10 million each month, according to Data Center of the China Internet(DCCI).

    At present, China's largest web portal Sina claims to have 5,000 company micro-blog users, including Starbucks, Channel, and IKEA. On the micro-blog pages of the companies, visitors can not only view advertisements, but also see consumer feedback(反馈)and even commentaries on hot social issues.

    E-commerce(电子商务)expert Lu Bowang says micro-blogging has opened a whole new dimension of marketing. Through micro-blogs, companies can quickly grasp the attention of potential consumers and interact with them on a regular basis so to develop a friendly link with consumers, Lu said.

    An Internet surfer nicknamed Xiaoben posted on his micro-blog page that he enjoyed drinking Puer tea, and within 10 minutes, a micro-blogger who owned an online shop selling Puer tea recommended his shop to Xiaoben. “It is a little bit like magic. I just make a wish, and then I get a micro-blog response.”

    However, with more and more people micro-blogging to make money, experts warn that marketing via micro-blog could be a double-edged sword.

    Huang Heshui, professor from Xiamen University says micro-blogging is highly personal and private, and that too many advertising messages can annoy micro-blog users leading them to dislike certain brands.

    Further, a brand can be as easily damaged as established through micro-blogging, as consumers' negative feedback about a certain product or company can be very quickly spread in the micro-blog community, Huang added.

    The micro-blog managers should set up some rules and regulation to supervise micro-blog marketing, and at the same time, business organizations need to strengthen self-discipline(自律)and try to build up an honesty-based business culture, e-commerce expert Lu Bowang suggested.

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