Before birth, babies can tell the difference between loud sounds and voices. They can even distinguish their mother's voice from that of a female stranger. But when it comes to embryonic learning(胎教), birds could rule the roost. As recently reported in The Auk: Ornithological Advances, some mother birds may teach their young to sing even before they hatch(孵化)。New-born chicks can then imitate their mom's call within a few days of entering the world.

    This educational method was first observed in 2012 by Sonia Kleindorfer, a biologist at Flinders University in South Australia, and her colleagues. Female Australian superb fairy wrens were found to repeat one sound over and over again while hatching their eggs, When the eggs were hatched, the baby birds made the similar chirp to their mothers—a sound that served as their regular “feed me!”call.

To find out if the special quality was more widespread in birds, the researchers sought the red-backed fairy wren, another species of Australian songbird. First they collected sound data from 67 nests in four sites in Queensland before and after hatching, Then they identified begging calls by analyzing the order and number of notes. A computer analysis blindly compared calls produced by mothers and chicks, ranking them by similarity.

    It turns out that baby red-backed fairy wrens also emerge chirping like their moms. And the more frequently mothers had called to their eggs, the more similar were the babies' begging calls. In addition, the team set up a separate experiment that suggested that the baby birds that most closely imitated their mom's voice were rewarded with the most food.

    This observation hints that effective embryonic learning could signal neurological(神经系统的) strengths of children to parents. An evolutionary inference can then be drawn.“As a parent, do you invest in quality children, or do you invest in children that are in need? ”Kleindorfer asks. “Our results suggest that they might be going for quality. ”

    For 80 years, Macy's Thanksgiving Day Parade has kicked off the holiday season with glorious bands, balloons and floats (花车)，and for one day, it has transformed New York City into a living comic book.

    The Macy's Thanksgiving Day Parade is an annual parade presented by Macy's Department Store. It was first held in 1924. It was organized by Macy's employees, most of whom were first­ generation immigrants(移民)，who wanted to celebrate holidays like they did in Europe. The employees dressed in costumes(盛装)and marched on the streets with floats, bands and live animals borrowed from a zoo.

    With an audience of over a quarter of a million people, the parade was such a success that Macy's declared it would become an annual event.

    In 1927 Felix, the Cat became the first parade balloon to float over the city. Large animal­ shaped balloons replaced the live animals from then on. These giant signature(特有的)balloons are by far the biggest attraction of the parade. Each year sees parade balloons adding new characters from comic strip characters to timeless toys.

    One tradition long gone is the releasing of the balloons after the parade. They would float for days and the lucky finder or finders could claim a cash reward if he or she returned the balloon or its remains to Macy's.

    The parade has gone on every year except during World War Ⅱ when, aside from not having much to cheer about, the helium(氦气)air and rubber used for the balloons were needed for the war effort.

    When the parade returned in 1945，it was televised in New York for the first time and also traveled its current route for the first time.

    Nowadays, more than 10,000 people participate in the parade and the National Broadcasting Company(NBC) will nationwide broadcast it live from 9 a.m. to noon. The NBC has even earned several Emmy Awards for this program.

    As always, the parade will end with a visit from Santa Claus. The joyful old man will get settled in Macy's Department Store after the parade to start a­month­long search for who's been naughty and who's been nice.

    Scientists from the University of East Anglia have identified four new man-made gases that are contributing to the damage to the ozone(臭氧) layer. Two of the gases are accumulating at a rate that is causing concern among researchers.

    Worries over the growing ozone hole have seen the production of chlorofluorocarbon (CFC) gases restricted since the mid 1980s. But the precise origin of these new, similar substances remains a mystery.

    Lying in the atmosphere, the ozone layer plays a critical role in blocking harmful UV rays, which cause cancers in humans and reproductive problems in animals.

    Scientists from the British Antarctic Survey were the first to discover a huge “hole” in the ozone over Antarctica in 1985. The evidence quickly pointed to CFC gases, which were invented in the 1920s, and were widely used in refrigeration. Extraordinarily, global action was rapidly agreed to deal with CFCs and the Montreal Protocol to limit these substances came into being in 1987. A total global ban on production came into force in 2010.

    Now, the newly discovered four new gases can destroy ozone and are getting into the atmosphere from as yet unidentified sources. Three of the gases are CFCs and one is a hydrochlorofluorocarbon (HCFC), which can also damage ozone.

    The research has shown that four gases were not around in the atmosphere at all until the 1960s, which suggests they are man-made. The scientists discovered the gases by analyzing polar snow pack. Air from this snow is a natural archive of what was in the atmosphere up to 100 years ago. There searchers also looked at modern air samples, collected at remote Cape Grim in Tasmania.

    They estimate that about 74,000 tonnes of these gases have been released into the atmosphere. Two of the gases are accumulating at significant rates. However, they don't know where the new gases are being released from and this should be investigated. Possible sources include chemicals for insecticide (杀虫剂)production and solvents (溶液) for cleaning electronic components. The three CFCs are being destroyed very slowly in :the atmosphere—so even if emissions (散发)were to stop immediately, they will still be around for many decades to come.

    Of the four species identified, CFC-113a seems the most worrying as there is a very small but growing emission source somewhere, maybe from agricultural insecticides. We should find it and take it out of production.

    You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation: “I can't believe it—Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome.”

    They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of the brand of Lorenzo Bertolla, but those girls looked really stylish. Their clothes follow the fashion. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes to be heard by others.

    Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.

    Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation-consumers between the age of 18 and 34.It's a golden group. They have a lot of money to spend, but they don't trust ads.

    So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative. “Look at traditional advertising. Its effectiveness is decreasing.” It is true, because everyone knows an ad is trying to persuade you to buy something. However, you don't know when a conversation you overhear is just a performance.

    Our mother earth is going through a very tough situation and we, the entire human race, are destroying our environment or unconsciously without even realizing its consequences. Now we have to act very smartly and plan something to sustain what we still have, getting all necessary support from nature to lead healthy lives.

    Gardening is always an excellent and environmentally friendly idea. If you can go for sustainable gardening, then it will be even more useful for all. Gardening is a favorite hobby for many. It is time to channelize your hobby towards a more meaningful motivation.

    When we do gardening we need to use different ingredients (材料) to grow plants. Some of them are natural resources like water, soil, sunshine, and many things like this. Using these resources smartly is a part of sustainable gardening. Some simple techniques include: use less water and organic things to grow plants; try to store rainwater so that you can use them for gardening; try using less energy to drive devices; avoid using plastics in any form while gardening; reuse the leaves from your garden to fertilize them. These are the basic sustainable measures. To do so we need to have proper knowledge about gardening and its requirements so that we can use proper resources without wasting any of them.

    In today's busy life we don't get much time to spend on our environment. Gardening gives us a chance to do so. We can also have some pesticide-free (无农药的) and fresh food if we grow them in our garden. This is the right time to do some good to protect our own environment and gardening is one of the easiest ways. Do you want to start gardening, but you're not sure how? Click here: http://www.gardenhowto.com.

Even though they're not the most exciting things in the world, plants have fascinated us ever since the days of early humans. They may not do any tricks or greet us when we come home at night like a dog would, but that doesn't mean they're any less interesting than animals.

However, just when we thought we knew everything we could about them, a recent study found that plants may possess a secret ability that's gone unnoticed all this time. According to the study by Australian biologist Monica Gagliano, published in the journal Oecologia, plants may be able to hear sounds.

To come to this conclusion, Gagliano and her team planted pea seedlings in a pair of different Y-shaped pots with two arms. The first pot's arms led to fresh water, while the other's led to either dry soil or a sealed plastic tube containing flowing water.

Naturally, the first pot's seedlings grew toward the water. What's surprising, however, is that the second pot's seedlings grew toward the sealed water supply and not the soil.

They just knew the water was there, even if the only thing to detect was the sound of it flowing inside the pipe, Gagliano told Scientific American. Gagliano believes that plants are able to use their leaves to detect sound waves, which make tiny vibrations (振动) as they're produced.

This could explain why so many people believe that singing or playing music to their plants helps them grow.

I had a plant that I used to wash the leaves once a week and sing to it, plant lover Heather Goodall told BBC News. It grew from being about 2 feet tall to 7 feet tall in just a couple of years.

So, does this mean we should start treating our plants like pets? Not necessarily, although perhaps it does mean we should give them more respect. I would like to see plants acknowledged more as the amazing, interesting, exotic living beings they are, and less as a mere source of human nutrition, Fatima Cvrckova, a scientist at Charles University in the Czech Republic, told BBC News.