Directions: Fill in each blank with a proper word chosen from the
box. Each word can be used only once. Note that there is one word more than you
need.
A.hooked B.lifeline C.enroll D.pull E. plus
F. exclusively G.
delicate H. popularized I. experiment J. specifically K. boom
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China's male beauty vloggers go viral as
gender attitudes shift
Blushes, eyeshadows and concealers are no
longer {#blank#}1{#/blank#} found in a woman's cosmetic bag as more and
more men in China discover the power of makeup.
The popularity of male beauty vloggers is
leading a(n) {#blank#}2{#/blank#} in China's male cosmetics market, estimated to
grow to a huge $2.4 billion in 2022. It's also paving the way for more young
Chinese men to {#blank#}3{#/blank#} with gender-bending makeup and clothes, in a
culture with a long history of swaggering, masculine stereotypes, and where the
trope of the ancient male emperor with multiple wives is still going strong.
Even in 2018, parents can {#blank#}4{#/blank#}young sons in training camps to
teach them to be tough and manly. Single men looking to marry face pressure to
fit certain norms – be the breadwinner and own property; multiple houses are
a(n) {#blank#}5{#/blank#}.
The
change in gender ideals has been influenced by South Korean pop culture, where
male celebrities and boy bands have {#blank#}6{#/blank#} a softer, effeminate look. With Chinese
celebrities and regular boy-next-door types adopting a more {#blank#}7{#/blank#} appearance, the fad has its own slang – xiaoxianrou, or “little fresh meat.”
Wang Zilu, 22, has used makeup for three
years –{#blank#}8{#/blank#} after realizing how just a little could
“change the shape of your eyebrows, the style of your lips”. He learned via
other vloggers before starting a social media account to post his own
before-and-after videos.
“The first time I put on makeup, it took me
an entire afternoon,” he recalled. “The most difficult part was eye shadow –
how to mix and match different colors without making it ugly.”
Makeup, for some, has gone from a fun hobby
to a profitable {#blank#}9{#/blank#} –China's most popular beauty vloggers
reportedly can {#blank#}10{#/blank#} in as much as 10 million yuan a year (£1.2
million).
But even with more young Chinese men
trying out a bit of blush, not everyone's used to it just yet.