“Image is everything.” An entire industry has been built upon the concept that image is everything, but an appealing image isn't enough when there's no substance behind it.

    First of all, one should consider how important image is in selling products and services. Advertising agencies have raised the art of creating an image to a state of near perfection. But if the product or service doesn't live up to it, customers will be very dissatisfied. The recent scandal (丑闻) about the Arthur Andersen accounting firm showed that behind that image, it had unfair business practices under the table. Despite the previous positive image, the firm is being accused of criminal actions. Although the image had been nearly perfect, the reality behind the image has led to its downfall.

    Similarly, personal consultants(顾问) can build up a very positive public image for politicians and movie stars in the view of the general commons. But once again, history is filled with examples of both that fell from grace (体面) like the story of the Hollywood actor giving in to the pressures of fame and fortune. With people, just as with products and services, image is certainly important, but without positive substance behind it, failure is close.

    To conclude, it's clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the “selling” of a person. But image is only half of the equation(等式). What lies behind that image is every bit as important as the image itself — the person or product must live up to that image or there's little chance for long-term success.

    March, April and May are months full of festivals and events all over the world. Here are four wonderful festivals around the world that happen in spring. If you want to know more about them, please click here or visit http://www. buddhanet. net/festival, htm/.

SongKran—Thailand

Dates: 13th-15th, April

    In Thailand, people celebrate a festival called Songkran, when people head out to the streets with water guns to spray everyone who walks past.

Naghol—Vanuatu

Dates: Every Saturday from April to May

    Every year, villagers come together to celebrate the harvest of yams, an important part in the people's diet in Vanuatu. The festival is most famous for its “land diving ceremony”. During the ceremony men and boys dive to the ground from high wooden towers with only two thin vines (藤) attached to their ankles.

Cherry Blossom Viewing—Japan

Dates: The cherry blossom season is different from year to year depending on the weather forecast.

    The festival is well-known. Japanese celebrate the days when the flowers finally blossom. Only a few days later, the petals (花瓣) fall to the ground, like pink snowflakes. That means the traditional festival only lasts for several days. In Japan, almost everyone has picnics in the parks to view the flowers.

Sinhalese New Year—Sri Lanka

Dates: 13th or 14th, April

    Just like in many other countries in South or South East Asia, this is the time when the Sinhalese celebrate the traditional New Year, an ancient celebration which marks the end of the harvest season and is one of two times of the year when the sun is straight above Sri Lanka. There are a lot of delicious foods during the celebration.

    When Dee Dee Bridgewater learned that she would become a 2017 NEA Jazz Master, a series of thoughts and feelings flooded her mind. “It was so far out of my orbit and just my whole sphere of thinking,” she said in a conversation at NPR this spring, hours before she formally received her award.

    She's 66-far from retirement age in jazz, and on the extreme forward edge of the NEA Jazz Masters people. So she was aware of her relative youth in the field She also recognized that there haven't been many women in the ranks of NEA Jazz Masters: fewer than 20, out of 145. That idea led her to reflect on her predecessors (前任): legendary singers like Betty Carter* who was seated back in 1992, and Abbey Lincoln, who received the nod in 2003.

    Bridgewater sought inspiration and advice from both Carter and Lincoln, as she recalls in this period of Jazz Night, which features music recorded during the season opener for Jazz at Lincoln Center. On a program called “Songs of Freedom”, organized by drummer Ulysses Owens, Jr., Bridgewater sang material associated with Lincoln as well as Nina Simone: an extremely angry song of the civil rights movement, like “Mississippi Goddam”.

    A separate concert, “Songs We Love”, found Bridgewater singing less politically charged (but still exciting) fare like “St. James Infirmary”, which appears on her most recent album. In words as well as music, this period reveals how seriously Bridgewater takes that responsibility, seeing as how it connects to her own experience in the jazz lineage. But maybe “seriously” isn't the right word when it comes to Dee Dee, whose effervescence (欢腾) shines through even in a reflective mood. Join her here for a while; she's excellent company, no more or less so now that mastery is officially a part of her resume.

    Should you work out in the gym in the morning instead of in the evening? It all depends. Of course, there are advantages of working out(运动) in the morning.

    You will increase your energy for the rest of the day. “Morning workouts result in better energy levels throughout the day and give you more mental sharpness,” says Dr. Cedrie Byrant, Chief Science Officer of the American Council on Exercise.

    Here is another advantage. In 2017, health researchers found that exercising in the morning helps you sleep better at night. According to the study, in all cases, those who exercised at 7:00am experienced about a 10 percent drop in blood pressure that carried through the rest of the day. They also had about a 25 percent drop in blood pressure at night, slept longer and had more beneficial sleep cycles than when they exercised at other times of the day.

    However, there are disadvantages, too.

    If you are not an early riser, getting out of the bed in the morning can be very difficult. Byran says that if you're not used to exercising in the morning and force yourself to get up, you may not put as much effort into the exercise as you would later in the day. Also, if you aren't careful, you can damage your sleep schedule, which can lead to insufficient sleep.

    Besides, hitting the gym before work can cause a challenge in terms of scheduling. If you work a 9-to-5 job, getting ready for work and going to work can cut your morning workout short, Byrant notes.

    To sum up, it has both advantages and disadvantages. If it suits you better to work out in the morning, you can do so.

    Proudly reading my words, I glanced around the room, only to find my classmates bearing big smiles on their faces and tears in their eyes. Confused, I glanced toward my stone-faced teacher. Having no choice, I slowly raised the report I had slaved over, hoping to hide myself. "What could be causing everyone to act this way?"

    Quickly, I flashed back to the day Miss Lancelot gave me the task. This was the first real task I received in my new school. It seemed simple: go on the Internet and find information about a man named George Washington. Since my idea of history came from an ancient teacher in my home country, I had never heard of that name before. As I searched the name of this fellow, it became evident that there were two people bearing the same name who looked completely different! One invented hundreds of uses for peanuts, while the other led some sort of army across America. I stared at the screen, wondering which one my teacher meant. I called my grandfather for a golden piece of advice: flip (掷) a coin. Heads—the commander, and tails—the peanuts guy. Ah! Tails, my report would be about the great man who invented peanut butter, George Washington Carver.

    Weeks later, standing before this unfriendly mass, I was totally lost. Oh well, I lowered the paper and sat down at my desk, burning to find out what I had done wrong. As a classmate began his report, it all became clear, "My report is on George Washington, the man who started the American Revolution." The whole world became quiet! How could I know that she meant that George Washington?

    Obviously, my grade was awful. Heartbroken but fearless, I decided to turn this around. I talked to Miss Lancelot, but she insisted: No re-dos; no new grade. I felt that the punishment was not justified, and I believed I deserved a second chance. Consequently, I threw myself heartily into my work for the rest of the school year. Ten months later, that chance unfolded as I found myself sitting in the headmaster's office with my grandfather, now having an entirely different conversation. I smiled and flashed back to the embarrassing moment at the beginning of the year as the headmaster informed me of my option to skip the sixth grade. Justice is sweet!

While wandering around a Swedish Christmas market, you'll likely come across booths {#blank#}1{#/blank#} (sell) carved wooden horses, typically in an assortment of bright colors and floral patterns. These {#blank#}2{#/blank#} (tradition) Swedish toys are much more than a classic holiday gift or travel souvenir: the Dala horse has become intertwined (交织) with the very image of Sweden {#blank#}3{#/blank#}.

The little wooden horses of Sweden were originally carved by men that worked in the forests during {#blank#}4{#/blank#} winter. When they returned to their villages, they gave the horses to children as playthings. This was in the 17^th century during {#blank#}5{#/blank#} the horses were also sold at market in small towns and villages in the Dalarna region, in central Sweden. The horses were painted in bright colors that were inspired by the furniture in the region. {#blank#}6{#/blank#} (eventual) , even young children learned to carve wooden horses. 

The global attention didn't come until the 20 ^th century in the World's Fair in New York 1939. That was because an enormous painted Dala horse was placed outside the Swedish pavilion, which caused excitement throughout the crowds of {#blank#}7{#/blank#} (visit) . After this, the Dala horses were seen {#blank#}8{#/blank#} a symbol of Sweden and mass production of the horses started. Since then, Dala horses {#blank#}9{#/blank#} (be) popular souvenirs and inspired other products as well. You can now find anything from clothing to tableware and phone cases with a Dala horse {#blank#}10{#/blank#} (decorate) .