题型:阅读理解 题类:常考题 难易度:普通
安徽省安庆市2020-2021学年高二上学期英语期中试卷
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, a service or an idea. Sponsors of advertising are often businessmen who wish to promote their products or services. Advertising is different from public relations since an advertiser usually pays for and has control over the message. It is different from personal selling since the message is non-personal, i.e. not directed to a particular individual.
Advertising is communicated through various mass media, including old media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; or new media such as search results, blogs, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or "ad".
Commercial ads often seek to increase consumption of products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. Noncommercial advertisers who spend money in advertising items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also be used to reassure employees or shareholders that the company is successful.
Modern advertising was created with the techniques, with tobacco advertising in the 1920s.The most significant example was the campaigns of Edward Bernays, considered the founder of modern" Madison Avenue" advertising.
In 2015, the world spent an estimate of $ 529.43 billion on advertising. Its projected distribution for 2017 is 40.4% on TV, 33.3% on digital,9% on newspapers,6.9% on magazines, 5.8% on outdoor activities and 4.3% on radio. Internationally, the largest "big four" advertising conglomerates are IPG, Omnicom, Publicis Groupe, and WPP.
Amsterdam Destination Guide
Amsterdam is one of the most popular travel destinations in the world, famous for its beautiful canals, top art museums, cycling culture and so on. It is the capital and most populous city in the Netherlands and often referred to as the "Venice of the North" because of its expansive system of bridges and canals. Here are some of the key points to remember as you plan your trip to Amsterdam.
Boom Season | Population | Language(s) | Currency | January Climate | July Climate |
May to October | 813,562 | Dutch | Euro | Average high: 5.8 ℃ | Average high: 22.0 ℃ |
Must-See Attractions
Most visitors begin their Amsterdam adventure in the Old Centre, which is full of traditional architecture, shopping centers, and coffee shops. You'll also want to check out Amsterdam's Museum Quarter in the South District, which is great for shopping at the Albert Cuyp Market and having a picnic in the Vondelpark. The top museums to visit there are the Rijksmusuem, the Ann Frank House, and the Van Gogh Museum.
If You Have Time
There are several other unique districts in Amsterdam, and you should try to explore as many of them as time allows. The Canal Ring is a UNESCO World Heritage Site that was originally built to attract wealthy home owners and is a center for celebrity spotting and nightlife today. The Plantage area has most of the city's museums, including the Jewish Historical Museum, the Scheepvaart Museum, and the botanical gardens.
Money Saving Tips
Unless you really want to see the tulips (郁金香) blooming, avoid booking between mid-March and mid-May. This is when hotel and flight prices rise.
Look for accommodations in Amsterdam's South District, where rates are generally cheaper than in the city center.
Buy train tickets at the machine instead of the counter to save a bit of money.
Instead of hiring a tour guide, hop on a canal boat. They're inexpensive and will give you a unique point of view of the city.
Check out our homepage to view price comparisons for flights, hotels, and rental cars before you book.
试题篮