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题型:阅读理解 题类:常考题 难易度:普通

高中英语-_牛津译林版-_高一下册-_模块4-_Unit 1 Advertising

阅读理解。

WATCH CONTROL

This is a watch that James Bond would be proud to wear!

This is NOT a watch for ordinary people!

Your electronic PENGO WATCH CONTROL

Ø acts as a remote control for TVs and videos.

Ø gives you a daily weather forecast.

Ø reminds you when to hand in your homework.

Ø sets off a silent warning alarm when parents or teachers are near.

Besides, your PENGO WATCH CONTROL

will always tell you the time accurately!

Originally sold for $199

NOW ONLY $99

For further information, click here.

Personal Robot

Make your parents and teachers happy !

Are you having problems finishing your homework on time? Do you avoid tidying your room until your mom shouts at you? You don't need to worry if you buy a Mr. Helping Hand personal robot.Mr. H can be programmed to organize your homework.Your own personal robot will follow you around, putting away books and objects that you have left on the floor or bed.

Mr. H also has these features (特点)

·weighs only 500 grams

·includes long-lasting batteries

·comes with a 5-year guarantee

·remembers simple instructions

Originally (最初) sold for $499

NOW ONLY $299

BUY  NOW


(1)、With help from a Mr.H, you can          .

A、stop using batteries. B、finish your homework on time. C、remember your teacher's instructions. D、get your room tidied on your way home.
(2)、A PENGO WATCH CONTROL can help you to         .

A、repair your TV B、organize your homework C、be a James Bond D、know what the weather is like
(3)、You can get your Mr. H for         .

A、$499 B、$299 C、$199 D、$99
(4)、Where would you be most likely to find the two texts?

A、On a notice board B、In a company brochure. C、On a teenage website D、In a college newspaper.
举一反三
阅读理解。
D

Bad news sells. If it bleeds, it leads. No news is good news, and good news is no news. Those are the classic rules for the evening broadcasts and the morning papers. But now that information is being spread and monitored(监控) in different ways, researchers are discovering new rules. By tracking people's e-mails and online posts, scientists have found that good news can spread faster and farther than disasters and sob stories.
“The ‘if it bleeds' rule works for mass media,” says Jonah Berger, a scholar at the University of Pennsylvania. “They want your eyeballs and don't care how you're feeling. But when you share a story with your friends, you care a lot more how they react. You don't want them to think of you as a Debbie Downer.”
Researchers analyzing word-of-mouth communication—e-mails, Web posts and reviews, face-to-face conversations—found that it tended to be more positive than negative(消极的), but that didn't necessarily mean people preferred positive news. Was positive news shared more often simply because people experienced more good things than bad things? To test for that possibility, Dr. Berger looked at how people spread a particular set of news stories: thousands of articles on The New York Times' website. He and a Penn colleague analyzed the “most e-mailed” list for six months. One of his first findings was that articles in the science section were much more likely to make the list than non-science articles. He found that science amazed Times' readers and made them want to share this positive feeling with others.
Readers also tended to share articles that were exciting or funny, or that inspired negative feelings like anger or anxiety, but not articles that left them merely sad. They needed to be aroused(激发) one way or the other, and they preferred good news to bad. The more positive an article, the more likely it was to be shared, as Dr. Berger explains in his new book, “Contagious: Why Things Catch On.”
阅读理解

    If Confucius (孔子) were still alive today and could celebrate his September 28 birthday with a big cake, there would be a lot of candles. He'd need a fan or a strong wind to help him put them out.

    While many people in China will remember Confucius on his special day, few people in the United States will give him a passing thought. It's nothing personal. Most Americans don't even remember the birthdays of their own national heroes.

    But this doesn't mean that Americans don't care about Confucius. In many ways he has become a bridge that foreigners must cross if they want to reach a deeper understanding of China.

    In the past two decades, the Chinese studies programs have gained huge popularity in Western universities. More recently, the Chinese government has set up Confucius Institutes in more than 80 countries. These schools teach both Chinese language and culture. The main courses of Chinese culture usually included Chinese art, history and philosophy (哲学). Some social scientists suggest that Westerners should take advantage of the ancient Chinese wisdom to make up for the drawbacks of Westerners philosophy. Students in the United States, at the same time, are racing to learn Chinese. So they will be ready for life in a world where China is an equal power with the United States. Businessmen who hope to make money in China are reading books about Confucius to understand their Chinese customers.

    So the old thinker's ideas are still alive and well.

    Today China attracts the West more than ever, and it will need more teachers to introduce Confucius and Chinese culture to the West.

    As for the old thinker, he will not soon be forgotten by people in the West, even if his birthday is.

阅读理解

    Are some people born clever, and others born stupid? Or is intelligence developed by our environment and our experience? Strangely enough, the answer to these questions is yes. To some degree our intelligence is given to us at birth, and no amount of education can make a genius out of a child born with low intelligence. On the other hand, a child who lives in a boring environment will develop his intelligence less than one who lives in rich and varied surroundings. Thus the limits of person's intelligence are fixed at birth, whether or not he reaches those limits will depend on his environment. This view, now held by most experts, can be supported in a number of ways.

    It is easy to show that intelligence is to some degree something we are born with. The closer the blood relationship between two people, the closer they are likely to be intelligent. Thus if we take two unrelated people at random from population, it is likely that their degree of intelligence will be completely different. If, on the other hand, we take two identical twins, they will very likely be as intelligent as each other. Relations like brothers and sisters, parents and children, usually have similar intelligence, and this clearly suggests that intelligence depends on birth. Imagine now that we take two identical twins and put them in different environments. We might send one, for example, to a university and the other to a factory where the work is boring. We would soon find differences in intelligence developing, and this indicates that environment as well as birth plays a part. This conclusion is also suggested by the fact that people who live in close contact with each other, but who are not related at all are likely to have similar degree of intelligence.

阅读理解

    There is no better way to enjoy Scottish traditions than going fishing and tasting a little bit of whisky (威士忌) at a quiet place like the Inverlochy Castle. When Queen Victoria visited the castle in 1873 she wrote in her diary, “I never saw a lovelier spot.” And she didn't even go fishing.

    Scotland is not easily defined. In certain moments, this quiet land of lakes and grasses and mountains changes before your very eyes. When evening gently sweeps the hillside into orange light, the rivers, teeming with fish, can turn into streams of gold. As you settle down with just a fishing pole and a basket on the bank of River Orchy, near the Inverlochy Castle, any frustration (烦恼) will float away as gently as the circling water. It's just you and purple, pink, white flowers, seeking a perfect harmony. If you are a new comer to fishing, learning the basics from a fishing guide may leave you with a lifetime's fun. For many, fishing is more than a sport; it is an art.

    Scotland offers interesting places where you can rest after a long day's fishing. Set against a wild mountain and hidden behind woodland, the beautiful Inverlochy Castle Hotel below the Nevis is a perfect place to see the beauty of Scotland's mountains. Ben Nevis is the highest of all British mountains, and reaching its 1343-metre top is a challenge. But it's not just what goes up that matters; what comes down is unique. More than 900 metres high, on the mountain's north face, lies an all-important source of pure water. Its name comes from the Gaelic language “usquebaugh” or “water of life”; and it is the single most important ingredient (原料) in Scotland's best known drink: whisky.

阅读理解

    Rivers are earthly arteries(要道) for the nutrients, deposits and freshwater that sustain healthy, diverse ecosystems. Their influence extends in multiple dimensions—not only along their length but below­ground to aquifers(蓄水层) and periodically into nearby floodplains.

    They also provide vital services for people by fertilizing agricultural land and feeding key fisheries and by acting as transportation corridors. But in efforts to ease ship passage, protect communities from flooding, and draw off water for drinking and irrigation, humans have increasingly constrained and broken these crucial water ways. “We try to control rivers as much as possible,” says Gunther Grill, a hydrologist at McGill University.

    In new research published in May in Nature, Grill and his colleagues analyzed the barriers to 12 million total kilometers of rivers around the world. The team developed an index(指数) that evaluates six aspects of connectivity—from physical fragmentation (by dams, for example) to flow regulation (by dams or levees) to water consumption—along a river's various dimension. Rivers whose indexes meet a certain threshold(临界值) for being largely able to follow their natural patterns were considered free­flowing.

    The researchers found that among rivers longer than 1,000 kilometers (which tend to be some of those most important to human activities), only 37 percent are not blocked along their entire lengths. Most of them are in areas with a minimal human presence, including the Amazon and Congo basins and the Arctic. On the contrary, most rivers shorter than 100 kilometers appeared to flow freely—but the data on them are less comprehensive, and some barriers might have been missed. Only 23 percent of the subset of the longest rivers that connect to the ocean are uninterrupted. For the rest, human infrastructure is starving estuaries(河口) and deltas (such as the Mississippi Delta) of key nutrients. The world's estimated 2.8 million dams are the main cause, controlling water flow and trapping deposits.

    The new research could be used to better understand how proposed dams, levees and other such projects might impact river connectivity, as well as where to remove these fixtures to best restore natural flow. It could also help inform our approach to rivers as the climate changes, says Anne Jefferson, a hydrologist at Kent State University, who was not involved in the work. Existing infrastructure, she says, “has essentially been built to a past climate that we are not in anymore and are increasingly moving away from.

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