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题型:阅读理解 题类:常考题 难易度:容易

高中英语-_牛津译林版-_高一下册-_模块4-_Unit 1 Advertising

阅读理解

    China is the biggest market in the world, and many countries such as Germany, the USA, the UK and Russia do a lot of business in China. Let's have a look at some important tips to help you be successful when dealing with these nationalities.

    First, you must be punctual (准时的) with Germans. Even 5 minutes late makes a bad impression. Being punctual is also very important in the USA. In the UK, it's important to be punctual for business meetings, but nobody expects you to be on time for a social event. Half past seven really means a quarter to eight, or even eight o'clock! With Russians, you should always be on time, though it is not unusual for them to be one or even two hours late!

    It is best to dress formally and wear dark colours when you meet people from all the four countries. In Russia, designer clothes are very common. Don't be surpri if you go to an office in the UK on a Friday and find everyone wearing jeans. Many companies have “dress down Friday”, when people wear casual (随便的) clothes.

    In Germany, first names are only used by family members and close friends, so be prepared to use titles and last names. In the USA you will usually be invited to use first names almost immediately. The British are quite informal and using first names in business is more and more common, especially among younger people. In Russia, however, nobody uses first names, so use titles and last names.

    In conversation, the British and the Americans value humour, and both like to talk about sport. The weather is also a good topic of conversation with the British and the Americans, but avoid talking about politics. In Russia, say positive(肯定的) things about their country, but avoid making complaints. The Germans, however, prefer to get straight down to business!

    So, use these tips, and you will be on your way to a successful international business career!

(1)、Which color should you NOT wear when meeting a person from the USA?

A、Dark blue. B、Gray. C、Black. D、White.
(2)、All of the following statements are true EXCEPT ______.

A、you can say something funny when you talk to an American B、you can use his first name when you talk to an Englishman C、you must be on time when you meet people from each of the four countries D、people wear whatever they like on Friday in some companies in the UK
(3)、When you talk to a Russian, you can ______.

A、complain about something B、say something negative about his country C、say something good about his country D、point out some disadvantages in politics
(4)、The tips in this passage are probably given to people from ______.

A、China B、the USA C、Germany D、the UK
举一反三
阅读理解

    Mom was a teacher most of her life. When she wasn't in the classroom, she was educating her children or grandchildren; correcting our grammar; starting us on collections of butterflies, flowers or rocks; or inspiring a discussion on her most recent “Book of the Month Club” topic. Mom made learning fun.

    It was sad for my three brothers and me to see her suffering in her later years. At eighty- five, she suffered a stroke and she went steadily downhill after that.

    Two days before she died, my brothers and I met at her nursing home and took her for a short ride in a wheelchair. While we waited for the staff to lift her limp body back into bed, Mom fell asleep. Not wanting to wake her, we moved to the far end of the room and spoke softly.

    After several minutes our conversation was interrupted by a muffled sound coming from across the room. We stopped talking and looked at Mom. Her eyes were closed, but she was clearly trying to communicate with us. We went to her side.

    “Whirr,” she said weakly.

    “Where?” I asked. “Mom, is there something you want?” “Whirr,” she repeated a bit stronger. My brothers and I looked at each other and shook our heads sadly.

    Mom opened her eyes, sighed, and with all the energy she could gather said, “Not ...was. Say were!”

    We suddenly realized that Mom was correcting Brother Jim's last sentence. “if it was up to me…”

    Jim leaned down and kissed her cheek. “Thanks, Mom,” he whispered. We smiled at each other and once again shook our heads.

阅读理解

    Philadelphia offers a ton of attractions that are suitable for people of every age and here are some family—friendly attractions.

    Spruce Street Harbor Park

    Spruce Street Harbor Park, one of the best urban beaches in America, is an outdoor heaven on the Delaware River waterfront. Visitors can relax in a hammock, play on the playgrounds, and play games like table tennis and giant chess. Don't miss out on the park at night, when colorful LED lights hanging from treetops make the entire area bright.

    Blue Cross River Rink

    Offering ice skating in the winter and roller skating in the summer, Blue Cross River Rink creates a fun, outdoor experience for the whole family. Visitors can play on the nine-hole mini-golf course during the summer, and enjoy eats and drinks from the on-site(现场的)bar and restaurant all year round.

    Sesame Place

    Big Bird, Elmo and the other stars of Sesame Street come out and play at Sesame Place, the only theme park in the nation starring the popular TV show's most lovable characters. A water park, interactive activities, parades, fireworks and shows add to the fun.

    Once Upon a Nation Storytelling Benches

    On summer days, uniformed and professional storytellers at 13 storytelling benches throughout Philadelphia's Historic District entertain visitors with true, free, three-to-five minute tales about the colonial(殖民的)era as part of Once Upon a Nation. Children can pick up a Story Flag at any storytelling bench, and then collect a star from every storyteller on their journeys. Flags with all the stars can get free rides on the Parx Liberty Carousel at Franklin Square.

阅读理解

    Does your local high school have a student newspaper? Only 1 in 8 of New York's public high schools has student newspapers – and many of those are published just a few times a year. A few more are online, which can leave out poorer schools.

    Rebecca Dwarka, an 18-year-old senior who works for her student paper said, “Facebook is the new way of finding out what happened. Nobody wants to actually sit down and read a whole article about it. This makes a 'whole article' sound a little like a long sentence in lonely places.”

    I am not nostalgic about high school student newspapers and never worked for mine. I put out what was then called a personal magazine with a group of friends because we wanted to write about peace, war and rock 'n' roll without school officials warning us not to make jokes about the local officials.

    School newspapers are in decline because students now find out what happened on social networking websites. This is a little discouraging because it proves that for millions of Americans, journalism is becoming a do-it-yourself thing. Every citizen can be a reporter.

    When something happens, we look for social media messages. Facebook posts and Tweets have become the means by which citizens and reporters can prove, deny, pass on stories and express opinions without the press' challenging, researching or slowing the message.

    But truly good journalism is a craft, not just a blog post. It requires seeing something carefully and it uses an eye for details to help prove a larger view. And even journalism that conveys an opinion tries to be fair. If school newspapers begin to disappear, I hope there are other ways for students to learn that.

阅读理解

    Since the sex of a sea turtle(海龟)is determined by the heat of sand hatching the eggs, scientists had suspected they might see slightly more females. Climate change, after all, has driven sea temperatures higher, which, in these creatures, favors female children. They found female sea turtles from Raine Island, the Pacific Ocean's largest and most important green sea turtle living area, now outnumber males by at least 116 to 1. "This is extreme," says turtle scientist Camryn Allen.

    Biologist Michael Jensen wanted to know if climate change had already changed turtles' sexes. By using genetic(基因的) tests, he'd figured out that he could follow turtles of all ages. Still, his research data would lack an important detail: sex. Only after a turtle matures is it possible to tell its sex from the outside -- mature males have slightly longer tails. By then turtles can be decades old, so scientists often use Iaparoscopy(腹腔镜检查),sending a thin tube into each animal, but that's not so practical if you're hoping to examine hundreds of creatures. Fortunately, at a turtle conference, he met Allen, and all she needed was a little blood.

    They compared their results with temperature data for nesting beaches. What worries them is that Raine Island has been producing almost female turtles for at least 20 years. This is no small thing. More than 200,000 turtles come to nest there. During high season, 18,000 turtles may settle in at once. "But what happens in 20 years when there are no more males coming up as adults? Are there enough to maintain the population?" says Allen. They also found cooler beaches in the south are still producing males, but that in the north, it's almost entirely females hatching. These findings clearly point to the fact that climate change is changing many aspects of wildlife biology.

    But how widespread is this phenomenon -- and what is the consequence?

阅读理解

    As free as they make us, mobile phones still need to stay close to a power source. Soon that may change with "green" power.

    Three Chilean students got the idea for a plant-powered device(装置) to charge(使……充电) their cellphones, while sitting in their school's outdoor courtyard during a break from exams, with dead mobile phones. Then, one of them had an "aha" moment.

    “It occurred to Camila to say about plants,” said inventor Evelyn Aravena. “'Why don't you have a socket, if there are so many plants? 'After that, we thought, 'why don't they have a charging outlet(插座)? Because there are so many plants and living things that have the potential to produce energy, why not?'”

    Their invention—a small biological circuit called E-Kaia—uses the energy plants to produce during photosynthesis(光合作用). A plant uses only a small part of that energy and the rest goes into the soil, and that's where the E-Kaia collects it. The device plugs into the ground and then into your phone.

    "It's the most amazing project I've ever seen in my life, plain and simple. They brought this original model, and it worked — and that's when it all changed, at least from my personal point of view and I began to support them." said Mauricio Cifuentes.

    The device solved two problems for the engineering students — they needed an idea for a class project, and an outlet to plug in their phones.

    "Looking for a place to charge the notebook, which had no power, and the mobile phones, we weren't able to find anything because all the other students were in the same state of madness trying to find a place to charge their devices," said Aravena.

    But plants are everywhere, and the bio-circuit makes good use of their excess(过多的) power.

    The E-Kaia doesn't carry much charge but it's powerful enough to completely recharge a mobile phone in less than two hours.

    The student inventors have applied for patents(专利) on their technology, and expect the E-Kaia to go on sale in the near future.

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