{#blank#}1{#/blank#}Fans used to be crazy about a specific film, but now the public tends to base its consumption(消费) on the interest of celebrity attached to any given product. Besides, fashion magazines have almost abandoned the practice of putting models on the cover because they don't sell nearly as well as famous faces.{#blank#}2{#/blank#}.

    Celebrity clothing lines aren't a completely new phenomenon, but in the past they were typically aimed at the ordinary consumers, and limited to a few TV actresses{#blank#}3{#/blank#}The most successful start-ups have been those by celebrities with specific personal style. As celebrities become more and more experienced at the market, they expand their production scale rapidly, covering almost all the products of daily life.

    {#blank#}4{#/blank#}No matter how famous the product's origin is, if it fails to impress consumers with its own qualities, it begins to resemble an exercise in self-promotional marketing. And once the initial(最初的) attention dies down, consumer interest might fade, loyalty(忠诚) returning to tried-and-true labels.

    {#blank#}5{#/blank#}The pop-cultural circle might be bigger than ever, but its rate of turnover has speeded up as well. Each misstep threatens to reduce a celebrity's shelf life, and the same newspaper or magazine that once brought him fame has no problem picking him to pieces when the opportunity appears. Still, the ego's(自我的) potential for expansion is limitless. Having already achieved great wealth and public recognition, many celebrities see fashion as the next frontier to be conquered. As the saying goes, success and failure always go hand in hand. Their success as designers might last only a short time, but fashion-like celebrity-has always been temporary.

A. Today, celebrities face even more severe embarrassment

B. It is the celebrity effect, rather than the quality of the products that appeals to the consumers

C. Celebrity has become one of the most important representatives of popular culture

D. The public's taste of fashion is not always constant and easy to predict

E. Today they're started by first-class stars whose products enjoy equal fame with some world top brands

F. However, for every success story, there's a related warning tale of a celebrity who overvalued his consumer appeal

G. As a result, celebrities have realized their unbelievably powerful market potential, moving from advertising for others' products to developing their own

    Expressing gratitude regularly is a wonderful habit to your children. In fact, studies have shown that people who feel gratitude on a daily basis are happier in general. Today we'll discuss ideas to help your children express their gratitude.

    Make a gratitude tree. Start with a large piece of craft paper and draw a tree trunk. Then ask the kids to paint or color it in brown. Each day ask your kids to think of something they're thankful for.{#blank#}1{#/blank#}And they'll have a gratitude tree full of leaves one day.

    Express your thankfulness to the ones you love.{#blank#}2{#/blank#}Print the photos in a 5'×7'size and ask the kids to write a short note on the back explaining why they're grateful to that person. Family members, especially those who don't live nearby, will cherish the present.

    {#blank#}3{#/blank#}Pick a regular time, maybe one Saturday a month, and do some voluntary jobs as a family.{#blank#}4{#/blank#}One child may want to spend a day helping to clean up their favorite park while another might want to read books to nursing home residents.

    Go grocery shopping for a family in need. Many stores now offer pre-made bags to donate right at the checkout line. While this is convenient, the larger the role they play in the act of giving, the bigger the effect it will have on your kids.{#blank#}5{#/blank#}

    Taking time as a family to practice gratitude doesn't have to be difficult or time-consuming and the benefits your children will get are long-lasting.

A. It will make the experience much more powerful.

B. Let kids take pictures of themselves with their loved ones.

C. Keep gratitude journals.

D. Volunteer together.

E. If you can find a charity where you deliver the groceries , that's even better.

F. Write it on a green leaf and tape it to the tree trunk.

G. Let family members take turns to pick an activity that means something to them.

How northern Europeans beat the winter blues

    Ask a child from northern Europe to draw two pictures—one on a rainy day and a second in the sunshine—and this is what you will get: in the first, as raindrops fall from the top of the page, the man behind the window has an unhappy expression. When a yellow sun sends out some light from the corner, the man is smiling.

    Northern Europeans associate rain with sadness and sunshine with happiness. They think this is true because they are so aware of how their environment affects them{#blank#}1{#/blank#}In October 2008, a group of researchers examined the influence of different daily weather factors, including temperature,wind and sunlight, on 1,200 participants. The conclusion was that good or bad weather had little effect on people's feelings{#blank#}2{#/blank#} A person who is upset on dark or cold days suffers from a negative mood, and he will be likely to experience a sad winter. This is the basis of an illness called Seasonal Affective Disorder (SAD){#blank#}3{#/blank#} 

    AniKalayjian, professor of psychology at Fordham University, advises that we should take steps to strengthen the brain's system against weather-driven mood changes. Research on SAD has been focused on the brain's response to darkness and light. When our eyes detect darkness, the brain gives off melatonin, which starts sleep cycles{#blank#}4{#/blank#} It takes over to help us wake up and feel better when we detect light.“We can encourage people to take charge of their feelings,” says Kalayjian.“We tell them to leave the computers and the indoor games and get out there in the sun{#blank#}5{#/blank#}”

    A day of rain can potentially destroy your plan and affect your mood. But as the Scottish comedian Billy Connolly once said:“There is no such thing as bad weather, only the wrong clothing.”

A. Another chemical called serotonin, however, can make people happy.

B. It affects about10% of the population of northern Europe each year.

C. That's when people can recharge their serotonin and get a better mood.

D. Yet that link has no scientific basis.

E. Most studies prove that a negative feeling is associated with bad weather.

F. They determined that people actually differ in their sensitivity to weather changes.

G. It is seriously doubted among the people who suffer from SAD.

    Any exercise is good exercise, but when it comes to losing weight, it's hard to beat running. After all, running is one of the most efficient ways to burn calories and get fit without having to restrict your diet. {#blank#}1{#/blank#} If you're not a runner yet but interested in losing weight, here are four reasons running can be the best exercise for weight loss.

    {#blank#}2{#/blank#}When comparing running with walking the same distance, studies find that running will lead to greater weight loss, most likely because your resting energy expenditure stays elevated(高的) after you run. In a long-term comparison study of runners and walkers, calories burned through running led to 90% more weight loss than calories burned through walking.

    Running is time-efficient. Even if the myth that running a mile and walking a mile burn the same number of calories were true, running is a considerably faster way to burn those calories.{#blank#}3{#/blank#} 

    Running is convenient. Though many of us have accumulated a vast arsenal（武器，装备） of GPS gadgets and tech tees over the years, little is actually required to go running. You can do it alone. You can do it almost anywhere. {#blank#}4{#/blank#} For this reason alone, running is the best workout for weight loss because it's cheap and accessible, and there are fewer barriers to maintaining a routine, even while traveling.

    Two words: runner's high. {#blank#}5{#/blank#} Fortunately, studies support what many runners have experienced on an anecdotal level—running can actually get you high. Scientists have found links between moderate to intense exercise and morphine-like brain chemicals, which explains the occasional flood of thrill that rushes over you during a hard run. That happy sensation you had after your last race makes you want to go for another run, right?

A. Cultivate the good habit of running.

B. Running works even when you're at rest.

C. You will never stick to a habit if you don't like it.

D. The first rule of exercising for weight loss is that if you don't enjoy it, you won't stick with it.

E. You don't need any equipment beyond a pair of running shoes.

F. If you're already a runner, keep on.

G. Most people can run two or three times as far as they can walk in a given amount of time.

    Many people struggle with saying "No". {#blank#}1{#/blank#} Remember, just because you can do something does not mean it is required. Understand you always have a right to turn down an invitation or refuse a favor and figure out the best ways to say "No". Here are some specific tips.

    Give yourself permission to say no. Many people have an immediate reaction to say "Yes" when they're asked to do someone a favor. Keep in mind，you are never required to say "Yes". It's actually okay to say "No" sometimes. Accept this as you prepare to say "No" to someone. {#blank#}2{#/blank#}

    Set up your personal boundaries.{#blank#}3{#/blank#} However, that reason does not have to be concrete. Many people think if they can do something, they should. Your reason for saying "No" can be a simple matter of your own personal boundaries. Think about what boundaries you have, and accept the fact you're allowed to stay true to them.

    {#blank#}4{#/blank#} People often won't take "No" for an answer. If you say "No" to someone，they may give you various reasons to try and change your mind. Stay determined for your decision and do not give in easily.

    Practice saying" No". It may sound silly, but you can actually practice saying" No" alone. {#blank#}5{#/blank#} Practice giving a firm "No" to someone so you get comfortable with the words. Many people are nervous about saying" No" and may say "Yes" due to anxiety. Practicing can help get rid of some of this anxiety.

A. This will help you say "No" with ease.

B. Be aware of potential persuasion techniques.

C. Find a good chance to stand in front of a crowd.

D. It's always easier to say "No" if you have a reason.

E. Try standing before a mirror and looking at yourself.

F. It's rather easy for you to set up your personal boundaries.

G. If someone asks you a favor，you may feel you have to say "Yes".

    Constantly. About a half-million quakes rock the earth every day. People don't feel most of them because the quake is too small, too far below the surface, or deep in the sea. Some, however, are so powerful that they can be felt thousands of miles away.{#blank#}1{#/blank#}But you can prepare for the unpredictable with a family safety plan, emergency kit and supplies and act properly when facing it and the disasters it brings.

    {#blank#}2{#/blank#}On one hand, make sure you have a fire extinguisher, first aid kit, a battery-powered radio, a flashlight and extra batteries at home. Learn first aid and learn how to turn off the gas, water and electricity. On the other hand, make up a plan of where to meet your family after an earthquake.{#blank#}3{#/blank#}Do fix them to the wall or the floor.

    Pay attention to what you can do during an earthquake. Stay calm! If you're indoors, stand against a wall near the center of the building, stand in a doorway, or crawl under heavy furniture (a desk or table). Stay away from windows and outside doors.{#blank#}4{#/blank#}Stay away from buildings considering something might fall off the building or the building could fall on you.

    Take some useful measures after an earthquake.{#blank#}5{#/blank#}Provide first aid for anyone who needs it. Check water, gas, and electric lines for damage. You should stay out of damaged buildings. Be careful around broken glass. Wear shoes to prevent cutting your feet. Be careful of chimneys-they may fall on you.

A.Stay indoors before an earthquake.

B.Check yourself and others for injuries.

C.Maybe you think the earthquake can be predictable.

D.Some actions matter to you when an earthquake is coming.

E.That's to say，earthquakes can happen anytime or anywhere.

F.Don't leave heavy objects on shelves because they'll fall during a quake.

G.If you're outdoors，stay in the open away from power lines or anything that might fall.