{#blank#}1{#/blank#}Fans used to be crazy about a specific film, but now the public tends to base its consumption(消费) on the interest of celebrity attached to any given product. Besides, fashion magazines have almost abandoned the practice of putting models on the cover because they don't sell nearly as well as famous faces.{#blank#}2{#/blank#}.

    Celebrity clothing lines aren't a completely new phenomenon, but in the past they were typically aimed at the ordinary consumers, and limited to a few TV actresses{#blank#}3{#/blank#}The most successful start-ups have been those by celebrities with specific personal style. As celebrities become more and more experienced at the market, they expand their production scale rapidly, covering almost all the products of daily life.

    {#blank#}4{#/blank#}No matter how famous the product's origin is, if it fails to impress consumers with its own qualities, it begins to resemble an exercise in self-promotional marketing. And once the initial(最初的) attention dies down, consumer interest might fade, loyalty(忠诚) returning to tried-and-true labels.

    {#blank#}5{#/blank#}The pop-cultural circle might be bigger than ever, but its rate of turnover has speeded up as well. Each misstep threatens to reduce a celebrity's shelf life, and the same newspaper or magazine that once brought him fame has no problem picking him to pieces when the opportunity appears. Still, the ego's(自我的) potential for expansion is limitless. Having already achieved great wealth and public recognition, many celebrities see fashion as the next frontier to be conquered. As the saying goes, success and failure always go hand in hand. Their success as designers might last only a short time, but fashion-like celebrity-has always been temporary.

A. Today, celebrities face even more severe embarrassment

B. It is the celebrity effect, rather than the quality of the products that appeals to the consumers

C. Celebrity has become one of the most important representatives of popular culture

D. The public's taste of fashion is not always constant and easy to predict

E. Today they're started by first-class stars whose products enjoy equal fame with some world top brands

F. However, for every success story, there's a related warning tale of a celebrity who overvalued his consumer appeal

G. As a result, celebrities have realized their unbelievably powerful market potential, moving from advertising for others' products to developing their own

                                                                            Master Your Deadlines

    The struggle begins in high school, sometimes earlier. Deadlines, and lots of them, start to pile up. At college, the pressure sometimes leads to last-minute rush and unsatisfactory work. At work, failing to meet deadlines can easily get you fired.{#blank#}1{#/blank#} Here are a few best practices.

    Assign deadlines to what matters.

    If the task isn't of high importance, don't set a specific deadline. In this way, you are able to keep it on your radar for a while without feeling pressured.{#blank#}2{#/blank#} This will provide just enough pressure to ensure you get it done.

    {#blank#}3{#/blank#}

    Set a personal deadline for yourself a day or two before the actual deadline.{#blank#}4{#/blank#} If you're working with a group of people, add in even more time to account for potential follow-ups and the need for approvals.

    Keep communicating.

    {#blank#}5{#/blank#} This means letting others know when something is taking longer than expected, when a delivery didn't come in, when a client is not providing the necessary information, etc. Although it may feel embarrassing to admit that something is not on schedule, being honest is much better for relieving your stress.

A. Plan for flexible hours.

B. Finish your project as early as possible.

C. But if an activity is urgent, set a deadline immediately.

D. In this way, you'll never have to stay up late and feel stressed.

E. But handled properly, deadlines can actually improve productivity.

F. Whenever you feel challenged to finish work on time, communicate.

G. So if anything takes longer than expected, you can still wrap it up and submit it on time.

    {#blank#}1{#/blank#} You probably think you will never be a top student. This is not necessarily so, however. Anyone can become a better student if he or she wants to. Here's how:

    Plan your time carefully. When planning your work, you should make a list of things that you have to do. After making this list, you should make a schedule of your time. First, time for eating, sleeping, dressing, etc. Then, decide a good, regular time for studying. {#blank#}2{#/blank#} A weekly schedule may not solve all your problems, but it will force you realize what is happening to your time.

    Find a good place to study. Look around the house for a good study area. Keep this space, which may be a desk or simply a comer of your room, free of everything but study materials. No games, radios, or television. When you sit down to study, concentrate on the subject.

    Make good use of your time in class. {#blank#}3{#/blank#} Listening carefully in class means less work later. Taking notes will help you remember what the teacher says.

    Study regularly. When you get home from school, go over your notes, review the important points that your teacher is going to discuss the next day, read that material. {#blank#}4{#/blank#} If you do these things regularly, the material will become more meaningful, and you'll remember it longer.

    Develop a good attitude towards tests. The purpose of a test is to show what you have learned about a subject. They help you remember your new knowledge. The world won't end if you don't pass a test, so don't be over worried.

    {#blank#}5{#/blank#} You will probably discover many others after you have tried these.

A. There are other methods that might help you with your studying.

B. Don't forget to set aside enough time for entertainment.

C. Take advantage of class time to listen to everything the teacher says.

D. No one can become a top student unless he or she works hard.

E. Maybe you are an average student.

F. Make full use of class time to take notes of what the teacher says in class.

G. This will help you understand the next class.

    Each year there is an increasing number of cars on roads and streets as millions of new cars and trucks are produced. One out of every six Americans work at putting together the parts of cars, driving trucks, building roads or filling cars and trucks with gas. {#blank#}1{#/blank#} Because most Americans find they are using their cars in almost every aspect of their life. {#blank#}2{#/blank#} The polluted air becomes poisonous and dangerous to health.

    {#blank#}3{#/blank#} That's what several of the large car factories have been trying to do. But to build a clean car is easier said than done. Progress in this field has been slow.

Another way is to take the place of the car engine by something else.{#blank#}4{#/blank#} Many makers believe that it will take years to develop a practical model that pleases man.

To prevent the world from being polluted by cars, we'll have to make some changes in the way many of us live. Americans, for example, have to cut down on the number of their total cars. They are encouraged to travel and go to work by bicycle. Bicycling is thought to help keep the air clean. But this change does not come easily. A large number of workers may find themselves without jobs if a car factory closes down.{#blank#}5{#/blank#}

    Although cars have led us to a better life, they have also brought us new problems.

A. Americans know cars very well.

B. Americans won't live without cars!

C. Inventors are now working on steam cars as well as electric cars.

D. However, the number of vehicles has continued to increase in recent years.

E. One way to get rid of the polluted air is to build a car that does not pollute.

F. Thus the problem of air pollution would become less important than that of unemployment.

G. However, some have realized the serious problems of the air pollution that is caused by cars.

Life getting you down? Learn to bounce back

    "That which does not kill us makes us stronger.＂ Nietzsche said. There are a number of ways that can get us through tough times, help us to bounce back and make us happier. {#blank#}1{#/blank#}

    Find something you can control.

    {#blank#}2{#/blank#} But taking small, positive steps in any area of our life can have a ripple effect, enabling us to move forward in the problem area.

    {#blank#}3{#/blank#}

    As a species, we tend to focus on what's wrong rather than what's right. But we can benefit a lot from paying attention to what's going right. Psychologists have shown consciously focusing on these good things helps to increase our experience of positive emotions.

    Check your thinking.

    {#blank#}4{#/blank#}Leading psychologist Martin Seligman found that the way we interpret the causes of everyday setbacks can have a significant impact on our ability to cope and our physical health. He also showed we can learn more resilient(有弹性的) thinking styles.

    Distract yourself.

    When we are immersed in a problem, it is hard to think creatively about ways to deal with it. It often helps to take time out from the things you are worrying about.{#blank#}5{#/blank#}Not only does this give us a break from what we're doing and our worries, it's also great for our minds.

A. Always do something that is right.

B. It's true that there are lots of things we can't control.

C. An effective way of taking time out is exercise.

D. Next time you are feeling stressed or stuck, give them a try.

E. Focus on what's right.

F. Next time something goes wrong for you, pause for a moment.

G. The way we think can destroy our own resilience.

Four Habits to Help You Succeed

    Nobody would like to experience failure. We all want to succeed. For those who have tried and failed, success seems difficult to understand. {#blank#}1{#/blank#}

    Know your values.

    Finding your values is in line with creating motivation. {#blank#}2{#/blank#}Pick a handful of things and write them down. Remind yourself of your values every day and reflect on whether you are honoring those values through your work.

    Pick a goal and focus on it.

    Choose one goal to start something large enough that will give you a sense of achievement, while adjusting well to your values. If you want to achieve your goal, focus is the key here. {#blank#}3{#/blank#}If you perform many tasks at a time, you might never finish your projects because they will take far too long.

    Set a time for success.

    Set a date for success. Know when you hope to realize your goal. {#blank#}4{#/blank#}By setting a time limit, you are making the process realistic.

    {#blank#}5{#/blank#}

    Failure can't be avoided when you take risks. By its very definition, the desire to succeed means you are risking failure. Many people tend to give up far too early. Don't fall into this trap! Use failure. Treat it as a good thing, and go on.

A. Make the right decision.

B. The more focused you are on one goal, the higher chance you have of success.

C. I have made a list of four habits to help you set goals and realize them.

D. Keep it realistic, while not giving yourself too much time.

E. Don't give up because of failure.

F. Sit and reflect on what you value most.

G. Push yourself to be courageous, and take that next step.