—Yes, and it has________a good result, all the rural villagers have found jobs.

     “Newspapers should become the leading local Internet ad aggency, which goes against ancient newspaper instinct of not ever helping anyone who is your competitor ， ” says managing director Stephen Gray.“But the fact is that audiences have split in a million directions, so here we are in a local market and our job is to help businesses in our local market succeed.If that means we are placing ads on Google and Facebook for local businesses, so what ？That's what it takes to succeed and ad agencies have been making a living off doing that for some time.”

        It's actually not a bad idea(and I've seen some newspapers do it successfully)．Except it seems to be tantamount to recommending that newspapers get out of the newspaper business.And if they become ad agencies，then newspapers really aren't newspapers anymore, are they？And then there isn't really a need for all that expensive journalism anymore, is there?

       This is the problem with the idea of coming up with a “new business model” for newspapers.If you have a new business model, then you're not in the same business anymore.But you hear it discussed as if newspapers and journalism can remain fundamentally what they are, just with a new “business model” plugged in.Like a toy car that just needs new batteries to Keep running ．

        Look, I'm not saying that media companies shouldn't offer marketing services—they've been doing so for decades(e.g.custom publishing)．And as brands increasingly want to provide content directly to consumers, marketing services may be a big growth area for media companies.

        The problem is that once you cross the line to selling other companies' media because it's more valuable than your own, then you face a fundamental question about why you're going to the expense of producing your own.

Notes：

①instinct n ． 本能　②tantamount adj.相等的　③fundamentally adv.根本地

        NEWSPAPERS have certainly been around for a long time. Many New Zealand newspapers are now heading towards their 125th anniversary (周年纪念) of the first publication and some New Zealand papers are more than 140 years old.

        However, some people think that newspapers are yesterday's medium(传媒)and that new media，like television and even the Internet，will in the very near future cause newspapers to die. What is clear is that the growth of new media, and in particular the Internet, will cause newspapers to change themselves and change their product to meet customers' needs.

        People read newspapers because of their unique(独特的) strength. They have a large audience and yet a certain appeal(吸引力). They reach the majority of the population each day through covering national and international news and yet they offer interest to gardeners, cooks and even slaves to fashion.

        Newspapers also remain strong because of people's continued love of reading. Reading is an active and involving(专注的) process, but people are able to read at their own speed and return to newspapers for reference purposes.

        Newspapers will certainly not stop the Internet being a competitor (竞争者). But no newly­introduced news medium has ever killed an old one, and if best guesses are to be made then it is likely that this will be the case with this new medium as well.

Lori：Good morning, Chuck. Are you here{#blank#}1{#/blank#}(wait) for Professor Johnson?

Chuck：Oh, yes. Good morning, Lori. The professor asked me to come here {#blank#}2{#/blank#}(have) an interview. Do you know something about the job as {#blank#}3{#/blank#} teacher's assistant?

Lori：Oh, yes. I know all about it {#blank#}4{#/blank#} Ihave work experience in this field. Last year, I did it for a long time.

Chuck：Really? How did you like {#blank#}5{#/blank#}？

Lori：Well, actually I think it was{#blank#}6{#/blank#}(good) I had ever had at school. I was paid nine dollars an hour, which{#blank#}7{#/blank#}(be) three dollars more than the school post office paid us.

Chuck：Yeah, I bet this is a good salary. But what did you do?

Lori：My responsibility was to help Professor Johnson grade the students' homework. It wasn't hard and the professor was always available {#blank#}8{#/blank#} there were any questions. I {#blank#}9{#/blank#} improve myself through doing this job.

Chuck：I think I would enjoy this kind of work. But I'm a little worried about how much {#blank#}10{#/blank#} it might take.

Lori：Only about five or six hours a weekand you can do that in your room.

Chuck：It sounds good.

Wonderful Experiences in Australia

Phillip Island Nature Park

Adult: ￡79. 00

Child: ￡67. 00

Location: Melbourne

Have fun at Phillip Island Nature Park. You will spend half a day there. You can see many animals, such as koalas, kangaroos and penguins at the peak.

Balloon Flight

Adult: ￡209. 00

Child: ￡161. 00

Location: Melbourne

Enjoy an early morning balloon flight over the beautiful city of Melbourne. After the flight you will enjoy a wonderful breakfast at the Hilton Hotel.

Amazing Sailing

Adult: ￡168. 00

Child: ￡126. 00

Location: Sydney

Relax and enjoy the wonderful sights of the heart of Sydney as you sail across the sea in a large boat.

Restaurant Tour—Lunch

Adult: ￡56. 00

Child: ￡50. 00

Location: Melbourne

Having lunch in Melbourne can be a wonderful experience, specially in old trams that have become restaurants.

1）可到丽江小镇，这里海拔约2,500米，在这里体验纳西文化(Naxi Culture)及很多不同特色的户外酒吧(bar)；

2）在香格里拉(Shangri­La)游玩，这里每年都吸引数以百万计的游客；

3）去昆明游览云南民族村(Yunnan Nationalities Villages)，接触多种不同的少数民族文化(minority cultures)。

注意： 1）必须包括以上要点，可适当补充；

2）词数120左右。

Dear Emily ，

Glad to hear from you. You have asked me for my advice on travelling in Yunnan.  

……

Yours ，

Li Hua