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外研版英语必修二 Module 5 Newspapers andMagazines.同步练习

—John and I will celebrate our fortieth wedding anniversary next month.

—Oh,________!

A、cheer up B、well done C、go ahead D、congratulations
举一反三
阅读理解

     “Newspapers should become the leading local Internet ad aggency, which goes against ancient newspaper instinct of not ever helping anyone who is your competitor , ” says managing director Stephen Gray.“But the fact is that audiences have split in a million directions, so here we are in a local market and our job is to help businesses in our local market succeed.If that means we are placing ads on Google and Facebook for local businesses, so what ?That's what it takes to succeed and ad agencies have been making a living off doing that for some time.”

        It's actually not a bad idea(and I've seen some newspapers do it successfully).Except it seems to be tantamount to recommending that newspapers get out of the newspaper business.And if they become ad agencies,then newspapers really aren't newspapers anymore, are they?And then there isn't really a need for all that expensive journalism anymore, is there?

       This is the problem with the idea of coming up with a “new business model” for newspapers.If you have a new business model, then you're not in the same business anymore.But you hear it discussed as if newspapers and journalism can remain fundamentally what they are, just with a new “business model” plugged in.Like a toy car that just needs new batteries to Keep running

        Look, I'm not saying that media companies shouldn't offer marketing services—they've been doing so for decades(e.g.custom publishing).And as brands increasingly want to provide content directly to consumers, marketing services may be a big growth area for media companies.

        The problem is that once you cross the line to selling other companies' media because it's more valuable than your own, then you face a fundamental question about why you're going to the expense of producing your own.

Notes

①instinct n . 本能 ②tantamount adj.相等的 ③fundamentally adv.根本地

根据短文内容,从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。

AfterSteve Jobs died, his friend Larry Ellison said something like this, “There willnever be another Steve Jobs.”{#blank#}1{#/blank#} Larry wrote this list of Steve's life lessonsto remind us all.

Love what you do.

SurelySteve became a billionaire when he brought Apple back. Apple was hiscalling—even after he got fired from the company. We all have bad jobs at onepoint in our lives. But the question is:amI in the right job? Have I found the right company? Life doesn't go on forever.{#blank#}2{#/blank#}

Don't do it all by yourself.

Stevelearned a great leader can't do it all by himself. He needs people. They mustbe talented.{#blank#}3{#/blank#} They must be given the opportunity to succeedand fail. In short,youhave to learn to be a great leader if you want to see your great ideas and hardwork truly have an influence on the world.

{#blank#}4{#/blank#}Appleis always the best at creating a new product that meets the exact needs ofusers. It's empathy (同情心)that helps Apple achieve this. Whenever the user has the first touch with a newApple product, he says“Wow, it's just what I need.” Remember: you're King inthe business world if you know exactly what consumers desire.

Don't mess around with your health.

{#blank#}5{#/blank#} That's the most important lesson from Steve'slife. It's great to learn from him now, but the fact is that he should still behere if he had treated his cancer properly. Instead, Steve chose a naturopathic(自然疗法的)solutionthat wasn't effective. When he finally decided to take his doctor's originaladvice ,itwas too late.

A.They must be inspired.

B.Be the best in your field.

C.Take your health seriously.

D.Get on your right path now.

E.Will this lead to a successful career?

F.Put yourself in the other person'sshoes.

G.What are the key things that we canlearn from him?

阅读下面短文,根据所给情节进行续写,使之构成一个完整的故事。

I had never been more anxious in my life. I had just spent the last three endless hours trying to get to the airport so that I could travel home. Now, as I watched the bus driver set my luggage on the airport sidewalk, I realized that my anxiety had only just begun.

This was my first visit alone to the international terminal of the airport, and nothing was familiar. I could not make sense of any of the signs. Where was the check­in counter? Where should I take my luggage? I had no idea where to go, feeling as if I were deaf and blind and stupid. I began to panic. What time was it? Where was my plane? I had to find help because I could not be late!

I tried to ask a passing businessman for help, but my words all came out wrong. He just frowned and walked away. What had happened? I had been in this country for a whole semester, and I could not even remember how to ask for directions. This was awful! Another bus arrived at the terminal, and the passengers came out carrying all sorts of luggage. Here was my chance! I could follow them to the right place, and I would not have to say a word.

I dragged my enormous suitcase behind me and followed the group. We finally reached the elevators. Oh, no! They all fit in it, but there was not enough room for me. I watched in despair as the elevator doors closed. I was abandoned again! I had no idea what to do next. I got on the elevator when it returned and stared at all the buttons. Which one could it be? I pressed button 3, because I thought I saw those passengers pressed 3, though it was no more than a quick glance. The elevator slowly climbed up to the third floor and came to a stop. A high, unpleasant noise announced the opening of the doors, and I looked around shyly.

注意:

1)所续写短文的词数应为150左右;

2)至少使用5个短文中标有下划线的关键词语;

3)续写部分分为两段,每段的开头语已为你写好;

4)续写完成后,请用下划线标出你所使用的关键词语。

Paragraph 1:

Tears formed in my eyes as I saw the empty hall and realized that I would miss my plane.

Paragraph 2:

When I turned to thank him for all his help, he was gone.

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