The latest Chinese “god song”(an Internet term to describe pop songs that spread virally through the Internet(像病毒一样传播开来) is still making debates(争论) between those who view it as a milestone for Chinese pop music going global and those who regard it as a bad image of China.

    Last week, Little Apple, written and performed by the Chopsticks Brothers, won the AMA International Song Award and the duo performed the song at the 2014 American Music Awards in Los Angeles. Another Chinese pop singer, Zhang Jie, won the International Artist Award.

    But while fans of these singers are thinking highly of the awards(奖) and the performance by the Chopsticks Brothers at the AMA celebration, there are others who are less excited. They have questioned the value of the awards and what effect it will have on Chinese culture's “going abroad”, saying it may leave foreign audiences with a poor impression(印象) of Chinese pop music, and even Chinese culture.

    The Little Apple phenomenon, both home and abroad, can be more easily understood and judged if we look at it from a business view rather than a cultural view. The professional promoters behind the duo have developed a clear strategy(策略) to promote the duo and their works, not just this particular song. Little Apple was originally released(发行) to promote the duo's film Old Boys: The Way of the Dragon.

    From the very beginning a marketing strategy was used to promote(提升) the song, which immediately went viral on the Internet due to its repetitive rhythm(重复的韵律)，easy-to-remember lyrics(歌词), simple and funny dance and, most importantly, grass roots (草根) nature. The video accumulated(积攒) more than 1 billion bits on China's major video websites.

    Although the song was generally disliked by music professionals who criticized(批评) it as “musical junk food”, Little Apple's popularity nationally paved the way(为…铺平道路) for promoting the duo internationally.

    It had been some time since Jack had seen the old man. College, career, and life itself got in the way. In fact, Jack moved clear across the country in pursuit of the dreams. There, in the rush of his busy life, Jack had little time to think about the past and often no time to spend with his wife and son. He was working on his future, and nothing could stop him.

    Over the phone, his mother told him, “Mr. Belser died last night. The funeral is Wednesday.” Memories flashed through his mind like an old newsreel as he sat quietly remembering his childhood days.

    “Jack, did you hear me?”

    “Oh, sorry, Mom. Yes, I heard you. It's been so long since I thought of him. I'm sorry, but I honestly thought he died years ago,” Jack said.

    “Well, he didn't forget you. Every time I saw him he'd ask how you were doing. He'd reminisce (回忆) about the many days you spent over 'his side of the fence' as he put it, ” Mom told him.

    “I loved that old house he lived in,” Jack said.

    “You know, Jack, after your father died, Mr. Belser stepped in to make sure you had a man's influence in your life,” she said.

    “He's the one who taught me carpentry. I wouldn't be in this business if it weren't for him. He spent a lot of time teaching me things he thought were important. Mom, I'll be there for the funeral.” Jack said.

    Busy as he was, he kept his word. Jack caught the next flight to his hometown. Mr. Belser's funeral was small and uneventful. He had no children of his own, and most of his relatives had passed away.

    The night before he had to return home, Jack and his Mom stopped by to see the old house next door one more time, which was exactly as he remembered. Every step held memories. Every picture, every piece of furniture … Jack stopped suddenly.

    “What's wrong, Jack?” his Mom asked.

    “The box is gone,” he said.

    “What box?” Mom asked.

    “There was a small gold box that he kept locked on top of his desk. I must have asked him a thousand times what was inside. All he'd ever tell me was 'the thing I value most',” Jack said.

   It was gone. Everything about the house was exactly how Jack remembered it, except for the box. He figured someone from the Belser family had taken it.

    “Now I'll never know what was so valuable to him,” Jack said sadly.

    Returning to his office the next day, he found a package on his desk. The return address caught his attention.

    “Mr. Harold Belser” it read.

    Jack tore open the package. There inside was the gold box and an envelope. Jack's hands shook as he read the note inside,

    “Upon my death, please forward this box and its contents to Jack Bernett. It's the thing I valued most in my life.” A small key was taped to the letter. His heart racing, and tears filling his eyes. Jack carefully unlocked the box. There inside he found a beautiful gold pocket watch. Running his fingers slowly over the fine cover, he opened it.

    Inside he found these words carved: “Jack. Thanks for your time! Harold Belser.”

    “Oh. My God! This is the thing he valued most …”

    Jack held the watch for a few minutes, then called his assistant and cleared his appointments for the next two days. “Why?” his assistant asked.

    “I need some time to spend with my son,” he said.

    Heat has been used to control hair for hundreds of years. But how much is too much? If you have ever opened a very hot oven, you know that heat can burn your eyebrows off your face very quickly. A scientist from Purdue University in Indiana is trying to find a scientific answer on how hot is too hot when it comes to your hair.

    Many women and some men are very particular about their hair. Some people who have naturally curly hair prefer to have it straightened. Others with straight hair want to have curls. Tahira Reid is one of those people. As an African-American woman, she is familiar with the challenges of maintaining (保养)curly hair.

    Tahira Reid and other researchers at Purdue University are studying how heat treatment interacts with different types of hair and how to prevent damage. Amy Marconnet is an assistant professor. She says the team is seeing how heat and temperature relate to their research.

    In a Purdue University's lab, team members designed a hair straightener tool —a flat iron with temperature control. They attached it to a robotic arm that moved over pieces of hair. They controlled the temperature while the device straightened hair.

    What did they find? Their study found that the heat weakens or breaks a protein called keratin, responsible for the hair's shape, and temporarily changes it. But nobody knows exactly what level can make the heat actually cause forever change. Researchers say early results are a bit inconclusive.

    It turns out that everyone's hair is different and there's no exact temperature where hair straightening becomes hair damage. Ms Reid says they will continue their research in the hope of finding what works best without damaging hair.

    When my vision-challenged daughter was 3, and I was pregnant with my second child, we got her glasses. It was a long process involving many different opticians (配镜师)over the course of a year, because of my daughter's overwhelming desire to scream and fly into a temper any time we tried to have her eyes examined. The fourth optician was amazing while my daughter didn't cooperate, she performed various miracles and managed what she called a “best guess” at her prescription.

    “Start with this,” she said. “When she realizes she can see better, bring her back, and we can try for something more accurate.”

    I didn't want to pay $300 for glasses that might be replaced in a month's time, so I decided to bring her straight to a Walmart optical. Things were going on well, until the optician needed to take an additional measurement, which would involve holding a ruler up to her eyes and measuring the distance between the outer corner of one eye and the inner corner of the other.

    “Are you sure you need the measurement?” I asked. “She's really not cooperative when it comes to the eye-testing stuff.”

    “We definitely need to have it, we can't fill her prescription without it.” the optician said.

    But my daughter would not let the optician anywhere near her face with the small plastic ruler. She started yelling and crying, and we took her off to the side and promised we'd get ice cream afterward if she let the nice lady hold the ruler near her nose! The optician gave us the ruler, thinking we would have an easier time, but when my daughter knew we needed to hold the ruler near her face, which, in toddler logic, meant a life-or-death situation, she prevented us from getting anywhere near her.

    Finally, my husband and I agreed that one of us would have to hold her down and the other would take the measurement. I sat on the floor trying to hold her head still while my husband tried to get an accurate reading on that stupid ruler. Despite her struggle and scream, we finally got it. My daughter stopped crying three seconds later and went back to play as if nothing had happened.

    There is no version of this story where I feel comfortable us even if it was for her own good. I felt awful wondering, if magically know what to say to get her cooperation? The weeks spent with a special book about wearing glasses, telling her how great glasses were... I could feel tears welling up and I thought, “I can't cry. I'm sitting on the floor of a Walmart optical centre. I can't cry here.”

    And there it was the final thing I could not bear. It w already reduced me to sitting on the floor of a Walmart optical p toddler down to press a ruler against her face and do it for the packed Saturday audience of all the Walmart checkout counters. I cried. Big, shoulder-shaking sobs. Sitting right there on the floor of a Walmart, behind the optical counter.

    Five days later, the Walmart optical centre called. They said my daughter's glasses were ready for pickup and I should schedule an appointment with the optician so that we can have them properly fitted. I said I'd be picking up the glasses alone and we would do the fitting another day. She insisted that the fitting was crucial, to which I replied, “I don't know if you were working last Saturday, but my daughter is really not cooperating on this whole glasses thing. I'd prefer to just pick them up.” Silence. Then she said, “I was there last Saturday, I remember you. Absolutely, you can pick them up any time.”

    Researchers continue to show the power behind our sense of smell. Recent studies have found, among other things, that the smell of foods like pizza can cause uncontrollable anger in drivers on roads.

    The review explains that smell is unique in its effects on the brain. According to Conrad King, the researcher who carried out the review, “more than any other senses, the sense of smell goes through the logical part of the brain and acts on the systems concerned with feelings. This is why the smell of baking bread can destroy the best intentions of a dieter.”

    Smell, which dictates(决定) the unbelievable complexity of food tastes, has always been the least understood of our senses. Our noses are able to detect up to 10,000 distinct smells. Our ability to smell and taste this extremely large range of smells is controlled by something like 1,000 genes (基因), which make up an amazing 3% of the human genome. Researchers Richard Axel and Linda Buck were together awarded a Nobel Prize in 2004 for their ground-breaking research on the nature of this extraordinary sense. These two scientists were the first to describe the family of 1,000 olfactory (嗅觉) genes and to explain how our olfactory system works.

    According to one study in the research review, smelling fresh pizza or even the packaging of fast foods can be enough to make drivers feel impatient with other road users. They are then more likely to speed and experience uncontrollable anger on roads. The most reasonable explanation is that these can all make drivers feel hungry, and therefore desperate to satisfy their appetites.

    In contrast, the smells of peppermint and cinnamon were shown to improve concentration levels as well as reduce drivers' impatience. Similarly, the smells of lemon and coffee appeared to promote clear thinking and mental focus.

    However, the way genes regulate smell differs from person to person. A study by researchers in Israel has identified at least 50 olfactory genes which are switched on in some people and not in others. They believe this may explain why some of us love some smells and tastes while others hate them. The Israel researchers say their study shows that nearly every human being shows a different pattern of active and inactive smell-detecting receptors.

    Maybe it's because it was our first purchase as homeowners. The salesman must have spotted just how green we were, so he began persuading. And soon he led us to a classic leather chair. All these years later, I remember he used words like rich and handsome, the thing every living room needed.

    We believed him. So we bought that chair — just less than $100, a great deal in the 1970s for a young couple!

    How we loved that chair! It always occupied a place of honor in our various living rooms, moving with us from our first tiny house to our beloved new house.

    Somehow, conversations were better on that chair, and life was more fun around it. Three daughters spilled their secrets on it. Old friends seemed to be attracted by it on those wonderful occasions. Crazy as it sounds, that leather chair seemed to have — well, powers. All for good.

    At first, we didn't really care that the leather was showing signs of wear or that it had lost its sheen (光泽). But in our most recent move, when the chair was moved in our new living room, it suddenly looked terribly lonely sitting close to newly painted walls and a couple of shiny new tables.

    My husband and I tried but still we couldn't ignore the rough spots. Our chair had a skin disease. Even our adult kids raised eyebrows, urging us to at least remove the chair to some dark comer of the room. Neither of us could imagine such a retirement for it.

    So we had an inspired idea. We'd call in an upholsterer (修理工) to give our old chair a whole new life. Our friend Joe studied the chair and then took out a simple leather conditioner. He explained that although it wouldn't work miracles, it would definitely get our weary chair looking younger again. It certainly doesn't look new, but its seat and back are shining, and some of its deeper wrinkles have lightened.

    Best of all, it's back in the living room, looking like a wise old friend to the furniture around it. And, yes, there it will stay.

    Because some things, like some people, just deserve a happy old age.