Bad news sells. If it bleeds, it leads. No news is good news, and good news is no news. Those are the classic rules for the evening broadcasts and the morning papers. But now that information is being spread and monitored(监控) in different ways, researchers are discovering new rules. By tracking people's e-mails and online posts, scientists have found that good news can spread faster and farther than disasters and sob stories.

    “The 'if it bleeds' rule works for mass media,” says Jonah Berger, a scholar at the University of Pennsylvania. “They want your eyeballs and don't care how you're feeling. But when you share a story with your friends, you care a lot more how they react. You don't want them to think of you as a Debbie Downer.”

    Researchers analyzing word-of-mouth communication—e-mails, Web posts and reviews, face-to-face conversations—found that it tended to be more positive than negative, but that didn't necessarily mean people preferred positive news. Was positive news shared more often simply because people experienced more good things than bad things? To test for that possibility, Dr. Berger looked at how people spread a particular set of news stories: thousands of articles on The New York Times' website. He and a Penn colleague analyzed the “most e-mailed” list for six months. One of his first findings was that articles in the science section were much more likely to make the list than non-science articles. He found that science amazed Times' readers and made them want to share this positive feeling with others.

    Readers also tended to share articles that were exciting or funny, or that inspired negative feelings like anger or anxiety, but not articles that left them merely sad. They needed to be aroused(激发) one way or the other, and they preferred good news to bad. The more positive an article, the more likely it was to be shared, as Dr. Berger explains in his new book, “Contagious: Why Things Catch On.”

    Do you often dream at night? How do you feel when you dream? Is it useful to our health? “Dreams may be more important than sleep, and we all need to dream,” some scientists say.

    Dreams take up about one quarter of our sleeping time. People have several dreams each night. Dreams are like short films. They are usually in colour. Some dreams are like old films. They come to us over and over again. That may be because the dreamer is worrying about something. Dreaming may be a way of trying to find an answer. Some people get new ideas about their work from dreams. They may have been thinking about their work all day. These thoughts can carry over into dreams.

    Sometimes we wake up with a good feeling from a dream. But often we can't remember the dream. Dreams can disappear quickly from memory.

    Too much dreaming can be harmful. The more we sleep, the longer we dream. The mind is at work when we dream. That is why we may have a long sleep and still wake up tired.

Dear Durhammers,

    Durham has been your home in the past three years. This is an appropriate moment in time to invite you as a group of "tourists" in this special exploration. We would also like to congratulate you on your forthcoming transition from being a Durhammer to a member of society. Please see information below on offers and activities to assist with planning your coming celebrations.

    View details of special offers for Winter Assembly at:

    http://www.dur.ac.uk/ceremonies/congregation/offers/

    ●Sign up to keep in touch with Durham University and get a goody bag sponsored by the ALUMNI team.

    ●20% discount on pre-ordered Durham University Merchandise with the ticket code WGRADUATE2019 (Or you have to pay the full price at the shop.)

    ●Pre-order your photographs and receive a discounted rate.

    ●Free entry to the exhibitions at Palace Green Library for you and your guests (with tickets).

    ●Purchase a diploma container to keep your degree certificate safe. Please check:

    https://www.dur.ac.uk/student.registry/qualifications/order/

    ●Details of celebration events being held in Departments and Colleges are published at:

    https://www.dur.ac.uk/ceremonies/congregation/celebrations/

    Information on the highlight of the celebration, including but not limited to the opportunity to go out for BBQ and camping at Botantic Garden is published at:

    https://www.dur.ac.uk/campusperks/whatsnewon/ceremonies/

    We also hope very much that you will come and meet us and colleagues at the ceremony, which is a traditional and magnificent public presentation of your diploma and award, and it is always memorable and fun. You will have already received a formal email invitation, but this is just to say that we hope to meet you there and congratulate you in person.

Yours sincerely,

Sir Thomas Allen

    When men and women take personality tests, some of the old Mars-Venus stereotypes(定式)keep reappearing. On average, women are more cooperative, kind, cautious and emotionally enthusiastic. Men tend to be more competitive, confident, rude and emotionally flat. Clear differences appear in early childhood and never disappear.

    What's not clear is the origin of these differences. Evolutionary psychologists think that these are natural features from ancient hunters and gatherers. Another school of psychologists argues that both sexes' personalities have been shaped by traditional social roles, and that personality differences will shrink as women spend less time taking care of children and more time in jobs outside the home.

    To test these hypotheses(假设), a series of research teams have repeatedly analyzed personality tests taken by men and women in more than 60 countries around the world. For evolutionary psychologists, the bad news is that the size of the gender gap in personality varies among cultures. For social-role psychologists, the bad news is that the change is going in the wrong direction. It looks as if personality differences between men and women are smaller in traditional cultures like India's or Zimbabwe's than in the Netherlands or the United States. A husband and a stay-at-home wife in a patriarchal(男权的)Botswanan clan(部族)seem to be more alike than a working couple in Denmark or France. The more Venus and Mars have equal rights and similar jobs, the more their personalities seem to separate.

    These findings are so unbelievable that some researchers have argued they must be due to cross-cultural problems with the personality tests. But according to new data from 40.000 men and women on six continents, David P. Schmitt and his colleagues conclude that the trends are real. Dr. Schmitt, a psychologist at Bradley University in Illinois and the director of the International Sexuality Description Project, suggests that as wealthy modern societies level(使平等)the barriers between women and men, some ancient internal differences are being developed.

    The biggest changes recorded by the researchers involve the personalities of men, not women.

    Men in traditional agricultural societies and poorer countries seem more cautious and anxious, less confident and less competitive than men in the most progressive and rich countries of Europe and North America.

    To explain these differences, Dr. Schmitt and his partners from Austria and Estonia point to the hardships of life in poorer countries. They note that in some other species, environmental stress tends to extremely affect the larger sex. And, they say, there are examples of stress decreasing biological sex differences in humans.

    In ancient Egypt, the pharaoh (法老) treated the poor message runner like a prince when he arrived at the palace, if he brought good news. However, if the exhausted runner had the misfortune to bring the pharaoh unhappy news, his head was cut off.

    Shades of that spirit spread over today's conversations. Once a friend and I packed up some peanut butter and sandwiches for an outing. As we walked light-heartedly out of the door, picnic basket in hand, a smiling neighbor looked up at the sky and said, "Oh, boy, bad day for a picnic. The weatherman says it's going to rain." I wanted to strike him on the face with the peanut butter and sandwiches. Not for his stupid weather report, for his smile.

    Several months ago I was racing to catch a bus. As I breathlessly put my handful of cash across the Greyhound counter, the sales agent said with a broad smile, "Oh, that bus left five minutes ago." Dreams of head-cutting!

    It's not the news that makes someone angry. It's the unsympathetic attitude with which it's delivered. Everyone must give bad news from time to time, and big winners do it with the proper attitude. A doctor advising a patient that she needs an operation does it in a caring way. A boss informing an employee he didn't get the job takes on a sympathetic tone. Big winners know, when delivering any bad news, they should share the feeling of the receiver.

    Unfortunately, many people are not aware of this. When you're tired from a long flight, has a hotel clerk cheerfully said that your room isn't ready yet? When you had your heart set on the toast beef, has your waiter merrily told you that he just served the last piece? It makes you as traveler or diner want to land your fist (拳头) right on their unsympathetic faces.

    Had my neighbor told me of the upcoming rainstorm with sympathy, I would have appreciated his warning. Had the Greyhound salesclerk sympathetically informed me that my bus had already left, I probably would have said, "Oh, that's all right. I'll catch the next one." Big winners, when they bear bad news, deliver bombs with the emotion the bombarded (被轰炸的) person is sure to have.

Hamlet, the prince of Denmark, has come back from university to find that his father, the old king, is dead. His mother has married his father's brother, Claudius, who is now king of Denmark. Hamlet is shocked that his mother has married so soon after his father's death, and angry that she has married Claudius.

Soon, a ghost (幽灵) is seen walking on the castle walls. The ghost looks like Hamlet's father, the dead king. When Hamlet sees the ghost, he is told that it is the ghost of his father. "I am your father's spirit," the ghost tells Hamlet. It tells him that Hamlet's father did not die naturally, but was murdered by his brother Claudius. As the king slept, Claudius put poison into his ear, causing the king a painful death. The ghost tells Hamlet to take revenge on Claudius for murdering his father.

Hamlet can't believe his mother would marry the man who murdered her husband. He becomes depressed, and he thinks about killing himself: "To be or not to be, that is the question. " Hamlet decides to pretend he is mad while he tries to find out if King Claudius really killed his father. Claudius soon notices that Hamlet is acting strangely, so he asks Polonius, his adviser, to discover if it is true…