One of my first memories as a child in the 1950s was a discussion I had with my brother in our tiny bedroom in the family house in Bethlehem, Pennsylvania.

    We had heard in school about a planet called Pluto. It was the farthest, coldest, and darkest thing a child could imagine. We guessed how long it would take to die if we stood on the surface of such a frozen place wearing only the clothes we had on. We tried to figure out how much colder Pluto was than Antarctica, or than the coldest day we had ever experienced in Pennsylvania.

    Pluto, which famously was downgraded from a “major planet” to a “dwarf planet”（矮星） in 2006, captured our imagination because it was a mystery that could complete our picture of what it was like at the most remote corners of our solar system.

    Pluto's underdog discovery story is part of what makes it so attractive. Clyde Tombaugh was a Kansas farm boy who built telescopes out of spare auto parts, old farm equipment and self-ground lenses. As an assistant at Lowell Observatory in Flagstaff, Arizona, Tombaugh's task was to search millions of stars for a moving point of light, a planet that the observatory's founder thought existed beyond the orbit of Neptune. On February 18，1930，Tombaugh found it. Pluto was the first planet discovered by an American, and represented a moment of light in the midst of the Great Depression's dark encroachment (入侵).

    Pluto is much more than something that is not a planet. It's a reminder that there are many worlds out there beyond our own and that the sky isn't the limit at all. We don't know what kinds of fantastic variations on a theme nature is capable of making until we get there to look.

    When Sarah Hansen first came to Bonnie Schlachte's ballet studio, she jokingly called herself a “weeble-wobble,” telling her ballet teacher that when she tried to walk, she would fall. “She couldn't walk across the room without holding on to something,” recalls Schlachte. “She would immediately fall.”

    Hansen was only in middle-school, but a progressive neurological disease was hindering her ability to walk, let alone do ballet. But Hansen had a tenacious spirit and desperately wanted to learn ballet. Hansen joined in weekly group classes at Schlachte's ballet studio called Ballet for all Kids, a studio that teaches children with disabilities. Soon after she began classes and private lessons, her family saw a vast improvement in her ability to move.

    She worked tirelessly in the studio, focusing on what her instructor wanted from her. “At the time, her foot wouldn't fully rest on the floor,” explains Schlachte. “That's why she couldn't stand on her own, there was no support.”

    Schlachte pushed her student, explaining to Hansen that her brain has neuroplasticity(可塑性) so eventually it will receive the message.

    As a mom, a classically trained ballerina, and holding a degree in psychology, Bonnie Schlachte was the perfect person to push Hansen to do her best. Schlachte put herself through college with dance and theater scholarships. After graduation, she came across an opportunity with children with developmental disabilities. She fell in love and chose to focus on jobs in that field.

    Years later, Schlachte found herself watching and celebrating Hansen, who at one point could barely walk, was now moving across the floor on her own two feet. “One day, her ankle dropped, and she put her whole foot on the ground,” says Schlachte. “I was crying, her mom was crying, it was a great moment.”

    If you want to convince the boss you deserve a pay rise or promotion, the solution could be simple—eat the same food as they do. Psychologists have discovered managers are much more likely to instantly trust us if we choose the same dishes as them.

    During experiments, discussions over wages and work conditions were much more successful if both sides chose to snack on the same treats. And shoppers were much more likely to buy a product advertised on TV by someone eating a similar food to them at the time.

    The reason is thought to be so-called similarity attraction theory — where people tend to like others who have similar tastes or habits to themselves. But this is believed to be one of the first studies highlighting the role of food in this relationship. Researchers at Chicago University in the US conducted a series of experiments to examine food's role in earning trust.

    In a test, participants were told to watch TV — where someone pretending to be a member of the public praised a certain product. The volunteers were given Kit Kat(巧克力) bars to nibble（轻咬）, while the TV people ate either a Kit Kat or grapes as they talked.

    The results showed viewers were much more likely to express an interest in buying the product if the TV showed the other person eating a Kit Kat too.

    The researchers added, ―Although similarity in food consumption is not a sign of whether two people will get along, we find consumers treat this as such. They feel more trusting of those who consume as they do. It means people can immediately begin to feel friendship and develop a bond, leading to smoother transactions from the start.

    Harley Street psychologist Dr Lucy Atcheson said it was already known that wearing similar clothes could instantly create trust. But this was the first report that food had the same effect. She said, This is really interesting. It makes sense as people feel they have common ground and can trust the other person. That means negotiations are more likely to be successful.

    It was close to midnight and it was unusual to see vehicles on the road. However, several trucks pulled over and workers silently unloaded camera equipment and cardboard boxes, and then carried them inside the Morgenson family home.

    What took place over the next eight weeks was inspired by a Hollywood movie called The Joneses about a family of marketers who move into a local neighborhood to sell their products secretly to their neighbors. The idea was to test the power of word-of-mouth marketing. By filming a 'rear' family in unscripted (无剧本的) situations, my team and I would document how the Morgensons' circle of friends responded to brands and products the Morgensons bought into their lives.

    With the help of 35 video cameras and 25 microphones hidden inside the furniture, the operation done secretly showed something shocking. The most powerful hidden persuader of all isn't in your TV or on the shelves of your supermarket. It's a far more important influence that's around you almost every waking moment: your very own friends and neighbors. There is nothing quite so persuasive as observing someone we respect or admire using a brand or product.

    Our analysis also found that the brands the Morgensons used went faster. About one third of the Morgensons' friends began promoting these same brands to their friends. We also found that the brands their friends were most likely to buy at the Morgensons' suggestion were the bigger and better-known ones. This proved my thoughts that traditional marketing and secret marketing work well together. The most persuasive advertising strategies are strengthened by word-of-mouth advertising.

    Whenever I meet with company managers, I tell them that the people who hold the real marketing power are mouse-clicking consumers and their wide circles of real-life friends. In other words, the people who hold the real power are us.

Teaching Poetry

    No poem should ever be discussed or "analyzed", until it has been read aloud by someone, teacher or student. Better still, perhaps, is the practice of reading it twice, once at the beginning of the discussion and once at the end, so the sound of the poem is the last thing one hears of it.

    All discussions of poetry are, in fact, preparations for reading it aloud, and the reading of the poem is, finally, the most telling "interpretation" of it, suggesting tone, rhythm, and meaning all at once. Hearing a poet read the work in his or her own voice, on records or on film, is obviously a special reward. But even those aids to teaching can not replace the student and teacher reading it or, best of all, reciting it.

    I have come to think, in fact, that time spent reading a poem aloud is much more important than "analysing" it, if there isn't time for both. I think one of our goals as teachers of English is to have students love poetry. Poetry is "a criticism of life", and "a heightening of lief". It is "an approach to the truth of feeling", and it "can save your life". It also deserves a place in the teaching of language and literature more central than it presently occupies.

    I am not saying that every English teacher must teach poetry. Those who don't like it should not be forced to communicate this to anyone else. But those who do teach poetry must keep in mind a few things about its essential nature, about its sound as well as its sense, and they must make room in the classroom for hearing poetry as well as thinking about it.

The Harbourside Development is one of the world's most exciting places to shop. It's built right on the edge of Sydney Harbour, and there are over 200 shops, selling everything from home­made sweets to the very latest clothes in fashion; from Australian souvenirs to Swiss watches and Japanese cameras.

The Australian Wildlife Park has been specially built to give people an extra close look at Australia's native animals. Have your photo taken with a kangaroo，touch and feed koala bears. There are talks every afternoon about these animals, which are only found in this part of the world. There is also an excellent souvenir shop.

A visit to the Australian Museum is like an adventure across Australia. There are shows on the people and their way of life and the whole continent. Talks and guided tours help to make your visit unforgettable. There's also a café and a good book shop, selling excellent maps.

Taronga Zoo has Australia's finest collection of rainforest birds and sea­life centre which has many of the fish that can be found off the coasts of Australia and New Zealand. Taronga is also famous for its large group of South East Asian monkeys. Fast food can be got at cafés.