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题型:阅读理解 题类:常考题 难易度:普通

河北省武邑中学2020届高三上学期英语期末考试试卷(含小段音频)

阅读理解

    On hearing the words "Just do it!", you will know there is a Nike product nearby. If it's “Always Coca-Cola”, you can be sure someone wants to sell you a refreshing drink.

    An advertising slogan(广告标语) is to a brand what eyes are to a person. The slogan helps people understand the brand better by telling them what it wants to sell to its customers. Good slogans leave a message inside people's minds. It's almost certain that every brand has a popular slogan.

    Here are a few examples:

    "Just do it!"-This slogan speaks out to teens. It tells them to do something, but only if they think it's worth it. And if so, why not do it wearing Nike?

    "Always Coca-Cola."-Coke's slogans change every few years, but this one has enjoyed a lasting popularity because it shows the brand's spirit. It seems to say "Coke is the only drink there is; there are no other forms of drinks."

    "Share moments, share life."-This slogan from Kodak connects photos and beauty. It asks people to remember the happy moments in life by taking photos of them-using Kodak film of course!

(1)、What would be the best title for the text?
A、Just Do It! B、Slogan And Brand C、Famous Slogans D、What Is A Good Slogan?
(2)、Which of the following can best explain the underlined sentence (paragraph 2)?
A、A good advertising slogan should draw people's attention. B、A brand should have an advertising slogan just as people have eyes. C、An advertising slogan is as important to a brand as eyes are to a person. D、An advertising slogan acts as the eyes of a brand.
(3)、The word "them" in the last paragraph refers to____.
A、people B、the happy moments C、photos and beauty D、Kodak film
(4)、Which of the following tables can best match the slogans with their brands?
A、 B、 C、 D、
举一反三
根据短文理解,选择正确答案。

    Jolly Joe always arrived at my neighborhood at exactly half past noon. The clang (叮当声) of the bell on his red and black truck was then the sweetest sound in the world. Brightly colored stickers advertising his amazing kinds of treats could be found on all sides of his truck. The whole neighborhood would magically come to life.

    Holding a nickel (五分镍币), I'd run to the back of the vehicle, where children were already gathering. Jolly Joe would jump out of his truck, the sun shining on his hair. He was an older man, short and round, with a pleasant face and a welcoming smile.

    I don't know how, but he knew us all by name, as well as which treats we preferred. My favorite was the Buried Treasure. By eating all the ice cream, you'd discover the treasure inside: a lion, a dog or even a funny clown — printed onto a plastic stick.

    When it was finally my turn, he'd put his arm deep inside one of the boxes, and pause (停顿) for a moment, a puzzled look crossing his face. Then, suddenly, he'd pull it out: the Buried Treasure! I couldn't wait to enjoy the cool, sweet ice cream.

    As quickly as he arrived, it was time for Jolly Joe to go, leaving behind laughing, excited children with sticky hands and faces. Soon the sound of his clanging bell would slowly disappear in the distance.

    I always hated to see Jolly Joe go, because I knew the rest of the day would be as hot and boring as before. But I took some comfort in knowing that the next day he'd come round the corner at half past noon and once again spread his magic.

阅读理解

    83-year-old Antonio Vicente has spent the last four decades of his life fighting against the current. As Brazilian landowners cut down rainforests to make room for profitable (盈利的) plantations and cattle grazing grounds, he struggled to bring the thick jungles of his childhood back to life.

    In 1973 Antonio took up the challenge of restoring the forest on a 31-hectare piece of land that had been destroyed for cattle grazing. Ironically enough, he bought the land in Brazil's Sao Paulo region, using credits(贷款)that the military government was giving out to promote deforestation(砍伐森林) and agricultural technology. But Antonio didn't use the money to promote the national agriculture but wanted to revive the forest.

    "You are stupid. Planting trees is a waste of land. You won't have income. If it's full of trees, you won't have room for cows or crops," Antonio's neighbors told him. But he knew the damage caused by deforestation was far greater than financial profit. Antonio had grown up on a rural farm, and watched his father and the other villagers cut down forests at the owners' orders, either for charcoal production or to clear land for grazing cattle. He had watched the ancient water sources dry up and people struggling to survive.

    With only some donkeys and a few hired workers Antonio brought back the forest to his land. What started out as a weekend hobby soon became a permanent way of life. Antonio often recalls spending days and nights in his young jungle, surrounded by rats and foxes, and eating banana for breakfast, lunch and dinner.

    As the forest grew, the water returned, and Antonio says that there are now over 20 water sources on his land that were no longer there when he bought it. Then the animals started making a home there. Today, the forest is alive with sounds of birds and insects living there, and more species are settling in every year.

阅读理解

    In one of the old buildings near our school, one could see an old man sitting by a large window on the first floor. His name was James. During the three years at school, I had hardly ever found him missing from his usual position.

    He was a high-ranking government official and lived happily with his wife. Once there was a bus accident, in which a number of passengers were seriously injured and were taken to the hospital for treatment. James was responsible for the rescue operation. It was a big hospital, but James was shocked to notice how ill-equipped it was. There were no enough life-saving drugs and life—supporting equipment.  The injured and their companions had to struggle there. James attempted to help. However, though he emptied his pockets, many of them died that day.

    That was a turning point in his life. He made a decision to devote his life to helping others, particularly the poor and needy patients and their companions. He began spending much of his income on these people. Since this required a lot of time and energy, he found it difficult to fulfill(履行) his official duties and therefore chose to retire, which, in turn, reduced his income considerably.

    His wife was deeply worried. Most of the time, James was out and paid least attention to home affairs. Meanwhile, as he was spending a lot helping others, she had to struggle even to meet the household expenses. Though she was not opposed to his helping the poor, she urged him not to overlook his own life and home, but it had no effect on him. One day they had a heated argument and in the end she left him, never to return. Though he continued with his work, this was a great blow and did serious harm to his health and enthusiasm and was soon forced to stay indoors. That was when he took his position by the window, spending his time looking outside.

    A few weeks after my graduation, I returned to school, only to find the buildings gone. I heard that they were torn down. All the people left except James. He refused to go and the next morning, he was found at his usual place by the window, dead.

阅读短文,从每题所给的四个选项(A、B、C和D)中,选出最佳选项。

    Military training has long been considered a ritual (仪式) that freshmen must go through in order to officially start their college lives. While some question the necessity of such training. Many students see military training as a campus tradition that should be maintained.

    Early in February, the Ministry of Education issued a new regulation that colleges and universities should carry out a minimum of 14 days compulsory military training for freshmen.

    In a report by Beijing Evening News, Hou Zhengfang, a Beijing-based education PhD, questioned the benefits of military training. "The training routine does little to improve students' physical fitness over only two weeks' time. Maybe some disaster prevention training, such as earthquake survival or escaping from fires would be of greater benefit."

    Meng Yang, a 19-year-old freshman at Guangxi University, fainted during training. She said that many students, especially girls, are willing to train under direct sunshine. "For me, military training is physically challenging and even damages my health."

    According to Li Jian from the student affairs office of Guangzhou University, feeling dizzy happens frequently during military training and the school has received a lot of complaints from both students and parents: "But I still think military training is a good thing. Students are easier to manage after the military training. They became more positive about their new environment after the training."

    Although autumn is fast approaching Beijing, the noon heat burns 3300 freshmen on Tsinghua University's campus. Chu Jinjing, a freshman majoring in medicine, did feel some discomfort while training in sweaty clothes in the glaring heat, the 18-year-old still enjoyed being part of group going through strict exercises. "By going through this tough training, students bond faster and a sense of belonging to the school can be formed. I've made a lot of friends already."

    According to the Ministry of Education, the purpose of military training is to teach students discipline, the spirit of teamwork and endurance. But in reality, according to Xiong Bingqi, deputy director of the 21stCentury Education Research Institute, the effect is not satisfying. "Such goals require long-term development. It is unrealistic to expect military training to make a difference in only 14 days." He thus suggests that it should be up to schools to conduct military training in a way that best suits their students.

    However, Wang Wenhui, an 18-year-old freshman from Xi'an Jiaotong University, sees military training as a tradition that reaches beyond character building. "From junior and senior high school to college, we join military training to start a new journey. I would feel a bit incomplete without it."

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