题型:阅读理解 题类:常考题 难易度:普通
河北省武邑中学2020届高三上学期英语期末考试试卷(含小段音频)
On hearing the words "Just do it!", you will know there is a Nike product nearby. If it's “Always Coca-Cola”, you can be sure someone wants to sell you a refreshing drink.
An advertising slogan(广告标语) is to a brand what eyes are to a person. The slogan helps people understand the brand better by telling them what it wants to sell to its customers. Good slogans leave a message inside people's minds. It's almost certain that every brand has a popular slogan.
Here are a few examples:
"Just do it!"-This slogan speaks out to teens. It tells them to do something, but only if they think it's worth it. And if so, why not do it wearing Nike?
"Always Coca-Cola."-Coke's slogans change every few years, but this one has enjoyed a lasting popularity because it shows the brand's spirit. It seems to say "Coke is the only drink there is; there are no other forms of drinks."
"Share moments, share life."-This slogan from Kodak connects photos and beauty. It asks people to remember the happy moments in life by taking photos of them-using Kodak film of course!
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