You're in a department store and you see a couple of attractive young women looking at a sweater．You listen to their conversation：

    “I can't believe it－Lorenzo Bertolla! They are almost impossible to find．Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome．”

    They leave and you go over to see this incredible sweater．It's nice and the price is right．You've never heard of Lorenzo Bertolla, but those girls looked really stylish．They must know．So, you buy it．You never realize that those young women are employees of an advertising agency．They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes．

    Every day we notice what people are wearing, driving and eating．If the person looks cool, the product seems cool, too．This is the secret of undercover marketing．Companies from Ford to Nike are starting to use it．

    Undercover marketing is important because it reaches people that don't pay attention to traditional advertising．This is particularly true of the MTV generation－consumers between the age of 18 and （3）It's a golden group．They have a lot of money to spend, but they don't trust ads．

    So advertising agencies hire young actors to “perform” in bars and other places where young adults go．Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative．“Look at traditional advertising．Its effectiveness is decreasing．”It is true, because everyone knows an ad is trying to persuade you to buy something．However, you don't know when a conversation you overhear is just a performance．

    Choosing a vacation place your kids would love is quite a headache. Here are some highly preferred fun vacation places for you, which would make sure your entire family has fun together.

Hersheypark

    Hersheypark, the “Chocolate Town” of USA, in Hershey, Pennsylvania, is now a main theme park with sixty rides. The amazing water rides, family rides, live concerts and shows make Hersheypark a perfect place for the young children. It also has a water park known as the “The Boardwalk at Hersheypark” and a zoo.

Old Orchard Beach in Saco, Maine

    The Old Orchard beach, where there is the amazing sand, water, rides, some fried food, and great fun games, can keep your kids busy and happy. Besides, there are downtown shops with great beach food.

Snowbird Resort in Snowbird, Utah

    As a great place for those who enjoy the snow, Snowbird Resort allows families to enjoy many activities in the winter months, such as snowboarding and ice skating. The live music concerts are held year round.

Hilton Waikoloa Village in Waikoloa, Hawaii

    This is actually a fun vacation place when you are looking out for a getaway with your kids. Hilton Waikoloa Village is the place to go if you would like to have your children enter for Camp Menehune. Looking for the chance to feed birds is an exciting experience. However, an activity that your kids would enjoy most is the communication with dolphins.

    If you frequently travel for business, Stay bridge Suites offer you a range of home comforts. Four recent visitors to Staybridge Suites explain why they booked, what they enjoyed and what made them want to return.

Claire Metcalf

    “The concept is great, but the staff are the ones who really make it. ”she says. “It takes a lot of discipline to always be friendly, but the staff at Staybridge Suites do that. They genuinely care about you.”

Andrew Roberts

    “One of the best things is having my own kitchen. I often end up working late and I don't fancy eating in a restaurant on my own, so cooking for myself is a big drawcard. ”

    “The main thing for me is being able to cook and have my own little flat. The staff are amazing. It is great to be recognized by them, ”he says.

Pauline Robinson

    “What I love about it is the way that you are treated by the staff,” she says. “Some of the staff have been there all that time and they do look after you well. As a woman staying on my own, it is reassuring that they look out for you, and recently when I was poorly they even brought things I needed to my room. ”

Ryan Ruckledge

    “The fully-equipped kitchen is great. I always have a one-bed apartment so I have a separate kitchen and dining room and I'm able to relax and cook some meals. Eating out can feel a bit much when you do it day in and day out—it makes you hate what you do—and I don't want that.

    Jersey Boys

    Jersey Boys is a Broadway musical that dramatizes the rise and fall of Frankie Valli and the 1960s rock 'n' roll group Four Seasons. According to Selladoor Worldwide, the group's Beijing tour will see a brand-new production of the musical, which features Luke Sheppard as director, Mark Crossland as music director and Cressida Carre as choreographer（编舞）. Since its 2005 premiere（首演）in New York, the musical has won 57 major awards worldwide.

    2:30 p.m. and 7:30 p.m., Jan 5 to Jan 13.Tianqiao Performing Arts Center, 9 Tianqiao Nandajie, Xicheng district. 400-635-3355.

    Ticket: 199-1,299 yuan ($30-200)

    Large-scale immersive show

    The large-scale immersive show Memory 5D +, directed by Ulan Xuerong, is ongoing in Beijing from Jan 4 to 7.

    The show follows the emotional entanglement between black and white spirits, representing yin and yang, and the flora girl. As a demonstration of traditional Chinese art, the show centers on cultural inheritance and includes live performance of guqin, a plucked seven-string Chinese musical instrument, guzheng, a Chinese plucked zither, konghou, an ancient plucked stringed instrument and horse-head fiddle, as well as acrobatics, Khoomei, shadow play and Mongolian folk song, even chants from The Book of Songs.

    7:30 p.m, Jan 5; 2:30 p.m./ 7:30 p. m., Jan 6; 7:30 p.m.., Jan 7. Beijing Exhibition Theater, 135 Xizhimenwai Dajie (Street), Xicheng district.

    Ticket: 180-1,080 yuan

    London Philharmonic Orchestra set to thrill Beijing

    The London Phiharmonic Orchestra will wrap up its China tour with two recitals in Being on Jan 5 and 6.

    Under the baton of Russian conductor Vasily Petrenko, the orchestra will perform H. Berlioz's overture to Beatrice et Benedict and P. I. Tchaikovsky's Fantasia on Romeo and Juliet and Variations on a Rococo Theme op.33, featuring Swedish-Danish cellist Andreas Brantelid, along with other pieces.

    7p.m., Jan 5-6. Concert Hall, National Center for the Performing Arts, 2 West Chang' an Avenue, Xicheng district. 010-6655-0000.

    Ticket: 380-1,680 yuan

    Russian army's troupe to return after restart

    The Russian army's official dance and choir troupe, the Alexandrov Ensemble, is staging five shows in Beijing from Jan 4 to 7, with a variety of songs, dances and instrumental performances.

The ensemble, also known as the Red Army Choir, was founded in 1928 and has toured the globe performing Russian folk tunes and patriotic songs using Western classical music and traditional Russian instruments.

    The repertoire on Saturday comprises 24 songs and dance pieces, including Song of the Soviet Army, The Sacred War, Moscow Nights and Festival March.

    7 p.m., Jan 5-7; 2:30 p.m., Jan 6. Opera House, National Center for the Performing Arts, 2 West Chang' an Avenue, Xicheng district. 010-6655-0000.

    Ticket: 180-1000 yuan

    A strange object was found in a small city called Carlos Spegazzini, just a short drive from the capital city of Buenos Aires.

    When farmer Jose first found an odd scene in his farmland, he began to dig at the object. However, he quickly found himself running to tell his wife. Jose needed more support if he was going to investigate this strange thing.

    Even the dog was hesitant to investigate. Unfamiliar with the object, man's best friend was not about to jump at it with little concern. Therefore, they chose to call in somebody who has a better idea of what to do.

    When the police first showed up, they were just as stumped as Jose. They knew this object was something out of the ordinary. It might even be something extraordinary, so more questions appeared.

    It quickly became apparent, it was time to call in the big guys. That's right; when you find something that appears to be out-of-this-world, it's time to call in those who study the mysteries of the old world.

    Authorities called in archaeologists who jumped at the chance to study the object. They quickly determined one thing was for certain: the ancient big one that left this behind was absolutely massive! The group was unable to move the shell, as it weighed nearly two tons!

    Clearly, this massive beast was not the only of its kind existing in the modem-day world. Similar fossils had been found in the surrounding areas and had even made their way to museums. But what was the ancient beast?

    Do you suppose Darwin, one of the greatest scientists of all time, really did foolish experiments? Or did he do experiments that were so simple and basic that other people just thought they were foolish?

    Sometimes, people think they already know the answer to a question or the solution to a problem. Sometimes, they really do know an answer or a solution, but without thinking they are important.

    Charles Darwin didn't settle for(满足于) just thinking he knew something. And, he believed all things could be important however simple they seemed to be.

    Suppose you drop sheets of paper that are of exactly the same size and shape. If you drop them at the same time in the same place, they will fall in the same way. Now make one of the sheets of paper into a tight little ball and let it drop along with the other sheets. What happens? You have done an experiment that is so simple that you might think it couldn't be worth anything.

    But this simple experiment is important. It explains part of our present-day understandings of physics, ideas that were worked out long ago by Galileo and Newton. And these understandings set aside some of ancient Greek physics.

    Scientists sometimes stop to look at very simple things and to think very hard about them. Even the simplest idea, which we might think is foolish, can shake the foundations of science.