You're in a department store and you see a couple of attractive young women looking at a sweater．You listen to their conversation：

    “I can't believe it－Lorenzo Bertolla! They are almost impossible to find．Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome．”

    They leave and you go over to see this incredible sweater．It's nice and the price is right．You've never heard of Lorenzo Bertolla, but those girls looked really stylish．They must know．So, you buy it．You never realize that those young women are employees of an advertising agency．They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes．

    Every day we notice what people are wearing, driving and eating．If the person looks cool, the product seems cool, too．This is the secret of undercover marketing．Companies from Ford to Nike are starting to use it．

    Undercover marketing is important because it reaches people that don't pay attention to traditional advertising．This is particularly true of the MTV generation－consumers between the age of 18 and （3）It's a golden group．They have a lot of money to spend, but they don't trust ads．

    So advertising agencies hire young actors to “perform” in bars and other places where young adults go．Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative．“Look at traditional advertising．Its effectiveness is decreasing．”It is true, because everyone knows an ad is trying to persuade you to buy something．However, you don't know when a conversation you overhear is just a performance．

    Competition occurs naturally between living beings which co-exist in the same environment. In modern society there is a great deal of argument about competition. Some value it highly, believing that it is responsible for social progress and prosperity(繁荣). Others say that competition is bad ;that it sets one person against another ;that it leads to unfriendly relationship between people.

    I have taught many children who held the belief that their self worth relied on how well they performed at tennis and other skills. For them playing well and winning are often life and death affairs. In their single minded pursuit(追求)of success, the development of many other human qualities is sadly forgotten.

    However, while some seem to be lost in the desire to succeed, others take an opposite attitude. In a culture which values only the winner and pays no attention to the ordinary players, they strongly blame competition. Among the most vocal are youngsters who have suffered under competitive pressures from their parents or society.

    Teaching these young people, I often observe in them a desire to fail. They seem to seek failure by not trying to win or achieve success. By not trying, they always have an excuse :”I may have lost, but it doesn't matter because I really didn't try.” What is not usually admitted by themselves is the belief that if they had really tried and lost, that would mean a lot. Such a loss would be a measure of their worth. Clearly, this belief is the same as that of the true competitors who try to prove them-selves. Both are based on the mistaken belief that one's self respect relies on how well one performs in comparison with others. Both are afraid of not being valued. Only as this basic and often troublesome fear begins to dissolve (缓解) can we discover a new meaning in competition.

    When you go to the doctor, you like to come away with a prescription．It makes you feel better to know you will get some medicine. But the doctor knows that medicine is not always needed. Sometimes all a sick person needs is some reassurance that all will be well. In such cases the doctor may prescribe a placebo.

    A placebo is a sugar pill, a harmless shot, or ail empty capsule. Even though they have no medicine in them, these things seem to make people well. The patient thinks it is medicine and begins to get better. How does this happen?

    The study of the placebo opens up new knowledge about the way the human body can heal itself. It is as if there was a doctor in each of us. The doctor will heal the body for us if we let it. But it is not yet known just how the placebo works to heal the body. Some people say it works because the human mind fools itself. These people say that if the mind is fooled into thinking it got medicine, then it will act as if it did, and the body will feel better.

    Placebos do not always work. The success of this treatment seems to rest a lot with the relationship between the patient and the doctor. If the patient has a lot of trust in the doctor and if the doctor really wants to help the patient, then the placebo is more likely to work. So in a way, the doctor is the most powerful placebo of all.

    A placebo can also have bad effects. If patients expect a bad reaction to medicine, then they will also show a bad reaction to the placebo. This would seem to show that a lot of how you react to medicine is in your mind rather than in your body. Some doctors still think that if the placebo can have bad effects it should never be used. They think there is still not enough known about it.

    The strange power of the placebo does seem to suggest that the human mind is stronger than we think it is. There are people who say you can heal your body by using your mind. And the interesting thing is that even people who swear this is not possible have been healed by a placebo．

    A 9-year-old boy in Indian stopped a would-be carjacker（劫车贼）on Christmas Day from running away with his father's truck.

    Kevin Cooksey was inside the One Stop Express gas station in Kokomo buying medicine for his wife when a man jumped into the driver's seat of his truck. Cooksey had left the engine running and the door unlocked.

    "When I saw my truck door open, I was astonished, 'Oh my God, what am I going to tell my wife?'" Cooksey said.

    His son, Larry, was sitting in the back seat. "As soon as he opened the door, I got frightened," said Larry. "So I pulled out the gun and pointed it to his head."

    This was enough to make the carjacker think twice and he jumped out of the truck to try another car. Parked beside Cooksey's truck was Kyle Sparling's black Trailblazer. He too had left the engine running as he went into the store. The man got in Sparling's SUV and took off.

    "I didn't know what to think, I just kind of ran outside and watched him," said Sparling.

    As the man sped off, Cooksey told Sparling to get into his truck and the two men began to run after him. The icy winter conditions made the driving difficult, but the pair followed at a safe distance as the carjacker drove in a "Z" way. After a few miles, the carjacker knocked into the sign of a local business, American Tool and Party Rental. Cooksey and Sparling called the police to the place.

    The police put 32-year-old Ollie Dunn into prison. Sparling's car was damaged in the wheel, and the windscreen got cracked after the sign fell on it. "I was just glad he didn't knock into anybody," Sparling said. "That was my biggest fear, I think."

    Teens don't understand the big fuss (小题大做). As the first generation to grow up in a wired world they hardly know a time when computers weren't around, and they eagerly catch the chance to spend hours online, chatting with friends, so what?

    But researchers nationwide are increasingly worried that teens are becoming isolated, less skillful at person-to-per son relationships, and perhaps numb to the cheatings that are so much a part of the e-mail world. "And a teen's sense of self and values may be changed in a world where personal connections can be limitless," said Shetty Turkle.

    Another researcher, Robert Kraut, said he's worried about the "opportunity costs" of so much online time for youths. He found that teens who used computers, even just a few hours a week, showed increased signs of loneliness and social isolation. "Chatting online may be better than watching television, but it's worse than hanging out with real friends," he said.

    Today's teens, however, don't see anything strange in the fact that the computer takes up a central place in their social lives. "School is busy and full of pressure. There's almost no time to just hang out," said Parker Rice, 17 "Talking online is just to catch time."

    Teens say they feel good about what they say online or taking the lime to think about a reply. Some teens admit that asking someone for a date, or breaking up, can be easier in message form, though they don't want to do so. But they insist there's no harm.

    No. 1 Snapchat

    With this app, the pictures people share with friends will disappear automatically(自动地) after they are seen. Snapchat has become more and more popular since 2012. Over 700 million photos have been shown daily by May 2014, up from 20 million per day in 2012.

    No. 2 Uber

    The on-demand car service app allows users to order a ride and get picked up within minutes. On-demand service means no need to reserve (预订) and no waiting in taxi queues. And the app can be used in more than 40 countries.

    No. 3 WhatsApp

    WhatsApp became the world's most popular chat app in 2014 with over 600 million monthly users in August. It was also bought by Facebook in October for about $ 22 billion (about 136 billion yuan).

    No. 4 Venmo

    The mobile payment service is used to share bills by friends, who get together to have dinner or do something else. It took Millennials' (生于1984-1995年间的"千禧一代") smart-phones by storm in 2014. It is said that among college students the word "Venmo" is now being used as a verb—"just Venmo me".