题型:阅读理解 题类:常考题 难易度:普通
广东省佛山市第一中学2019-2020学年高一上学期英语期中考试试卷(含听力音频)
Most Americans see their pets as family members, surveys show. Those with dogs are more likely to call themselves pet "parents" than pet "owners". There are more of these parents than ever. In big cities such as San Francisco and Seattle,(owned) dogs outnumber children.
The ways in which companies are profiting from the trend are also becoming various. Kinds of dog food and various pet mattresses (垫子) are always in hot sale. And it is not surprising that, for pets, Americans spent more than $400 million only on Halloween costumes this year. Overall, annual spending on pet food and products in America has risen by around 40% over the past ten years.
Now a pack of startups have sensed a fresh opportunity.
Much as Airbnb has offered travelers another choice instead of staying in a hotel, two firms, Recover and DogVacay, want to give pet owners an alternative to kennels (养狗场) when away from home. The cost is around $30 a night, with the majority of that going to the sitter, who takes care of the dog, and around a fifth to the company﹣much less than you would spend to check your dog into a kennel.
The other big sellingpoint is that pets will receive better treatment. There are ways, apparently, to vet (审查) dog hosts to the real pet lovers: only around 15% of those who apply to serve as sitters are passed. Besides offering more attention and room, Rover has launched a feature that helps customers to see how far their dog has been walked via the GPS in the host's phone. Like Airbnb, both DogVacay and Recover insure stays against accidents.
Another advantage of the model is that consumers often use dog-sitting services many times a year, and they tend to be loyal. That has helped DogVacay and Recover attract a lot of money﹣around $140 million between them.
But firms that connect pets with hosts will face great competition as they try to go global. Companies offering homestays for dog rapidly appear in many different countries, including Australia, Brazil and Britain. And unlike Airbnb, which pulls in customers thanks to its presence in lots of markets that people want to travel to, the network effect for services like DogVacay is local.
Despite having predicted the trend early, such firms may never achieve the same scale as an Airbnb. But then no one ever said it was easy to be top dog.
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