Proudly reading my words, I glanced around the room, only to find my classmates bearing big smiles on their faces and tears in their eyes. Confused, I glanced toward my stone-faced teacher. Having no choice, I slowly raised the report I had slaved over, hoping to hide myself. “What could be causing everyone to act this way?”

    Quickly, I flashed back to the day Miss Lancelot gave me the task. This was the first real talk I received in my new school. It seemed simple: go on the Internet and find information about a man named George Washington. Since my idea of history came from an ancient teacher in my home country, I had never heard of that name before. As I searched the name of this fellow, it became evident that there were two people bearing the same name who looked completely different! One invented hundreds of uses for peanuts, while the other led some sort of army across America. I stared at the screen, wondering which one my teacher meant. I called my grandfather for a golden piece of advice; flip (掷) a coin. Heads—the commander, and tails—the peanuts guy. Ah! Tails, my report would be about the great man who invented peanut butter, George Washington Carver.

    Weeks later, standing before this unfriendly mass, I was totally lost. Oh well, I lowered the paper and sat down at my desk,burningto find out what I had done wrong. As a classmate began his report, it all became clear, “My report is on George Washington, the man who started the American Revolution.” The whole world became quite! How could I know that she meant that George Washington?

    Obviously, my grade was awful. Heartbroken but fearless, I decided to turn this around. I talked to Miss Lancelot, but she insisted: No re-dos; no new grade. I felt that the punishment was not justified, and I believed I deserved a second chance. Consequently, I threw myself heartily into my work for the rest of the school year. Ten months later, that chance unfolded as I found myself sitting in the headmaster's office with my grandfather, now having an entirely different conversation. I smiled and flashed back to the embarrassing moment at the beginning of the year as the headmaster informed me of my option to skip the sixth grade. Justice is sweet!

    It was close to midnight and it was unusual to see vehicles on the road. However, several trucks pulled over and workers silently unloaded camera equipment and cardboard boxes, and then carried them inside the Morgenson family home.

    What took place over the next eight weeks was inspired by a Hollywood movie called The Joneses about a family of marketers who move into a local neighborhood to sell their products secretly to their neighbors. The idea was to test the power of word-of-mouth marketing. By filming a 'rear' family in unscripted (无剧本的) situations, my team and I would document how the Morgensons' circle of friends responded to brands and products the Morgensons bought into their lives.

    With the help of 35 video cameras and 25 microphones hidden inside the furniture, the operation done secretly showed something shocking. The most powerful hidden persuader of all isn't in your TV or on the shelves of your supermarket. It's a far more important influence that's around you almost every waking moment: your very own friends and neighbors. There is nothing quite so persuasive as observing someone we respect or admire using a brand or product.

    Our analysis also found that the brands the Morgensons used went faster. About one third of the Morgensons' friends began promoting these same brands to their friends. We also found that the brands their friends were most likely to buy at the Morgensons' suggestion were the bigger and better-known ones. This proved my thoughts that traditional marketing and secret marketing work well together. The most persuasive advertising strategies are strengthened by word-of-mouth advertising.

    Whenever I meet with company managers, I tell them that the people who hold the real marketing power are mouse-clicking consumers and their wide circles of real-life friends. In other words, the people who hold the real power are us.

    Welcome to Holker Hall & Gardens

    Visitor Information

    How to Get to Holker

    By Car: Follow brown signs an A590 from JB6, M6. Approximale travel times: Windermere-20 minutes, Kendal-25 minutes, Lancaster-45 minutes, Manchester-1 hour 30 minutes.

    By Rail: The nearest station is Cark-in-Cartmel with trains to Carnforth, Lancaster Preston for connections to major cities & airports.

    Opening Times

    Sunday-Friday (closed on Saturday)11:00 am-4:00pm,30 March-2nd November.

    Admission Charges

    Special Events

    Producers: Market 13th April

    Join us to taste a variety of fresh local food and drinks. Meet the producers and get some excellent recipe ideas.

    Holker Garden Festival 30th May

    The event celebrate its 22nd anniversary with a great show of the very best of gardening, making it one of the most popular events in gardening.

    National Garden Day 28th August

    Holker once again opens is gardens in aid of the disadvantaged. For just a small donation you can take a tour with our garden guide.

    Winter Market 8th November

    This is an event for all the family. Wander among a variety of shops selling gifs while enjoying a live music show and nice street entertainment.

    When I was a boy there were no smart phones. Computers were something you saw on STAR TREK(星际航行), and our television only got one channel clearly. Still, I was never bored. The fields, hills, and woodlands around my house were the nature ready-made playgrounds.

    I can remember once hiking to a nearby lake and slowly walking around it. At the backside of it I was amazed to find an old, one-lane, dirt road that I had never seen before. I immediately set out to travel it. It was full of holes and muddy tracks and deep woods bordered it on both sides, but exploring it still seemed like a fine adventure.

    I walked on and on for what seemed like hours. I was sure my guardian angel was whispering in my ear to turn around and head back home but I was stubborn and even a bit stupid, so I walked on.

    The dirt road give way to a rock one and then a paved one, yet there was still neither a car nor a house in sight. My legs were getting tired. I noticed that the sun was starting to go down and I grew scared. I didn't want to end up trapped on this road in the dark of night, but I was sure it would be dark before I could make my way back to the lake again.

    I was almost in tears when I turned one last curve(弯曲处) and saw something in the distance. It was a house that I recognized. My heart leapt up! I jumped up and down and laughed out loud. I knew the way home! It was still over a mile away but my legs felt like feathers and I hurried back to my house in no time. I walked in with a big smile on my face just in time for dinner.

    I remembered this recently when I saw a sign that said, “All roads lead Home.” This is true. In this life all roads no matter what their twists(弯曲) and turns are can lead us home again. They can lead us to our homes here on Earth. They can lead us to our homes in our heart, if we can insist.

    In the 1960s, while studying the volcanic history of Yellowstone National Park, Bob Christiansen became puzzled about something that, oddly, had not troubled anyone before: he couldn't find the park's volcano. It had been known for a long time that Yellowstone was volcanic in nature—that's what accounted for all its hot springs and other steamy features. But Christiansen couldn't find the Yellowstone volcano anywhere.

    Most of us, when we talk about volcanoes, think of the classic cone (圆锥体) shapes of a Fuji or Kilimanjaro, which are created when erupting magma (岩浆) piles up. These can form remarkably quickly. In 1943, a Mexican farmer was surprised to see smoke rising from a small part of his land. In one week he was the confused owner of a cone five hundred feet high. Within two years it had topped out at almost fourteen hundred feet and was more than half a mile across. Altogether there are some ten thousand of these volcanoes on Earth, all but a few hundred of them extinct. There is, however, a second les known type of volcano that doesn't involve mountain building. These are volcanoes so explosive that they burst open in a single big crack, leaving behind a vast hole, the caldera. Yellowstone obviously was of this second type, but Christiansen couldn't find the caldera anywhere.

    Just at this time NASA decided to test some new high-altitude cameras by taking photographs of Yellowstone. A thoughtful official passed on some of the copies to the park authorities on the assumption that they might make a nice blow-up for one of the visitors' centers. As soon as Christiansen saw the photos, he realized why he had failed to spot the caldera; almost the whole park-2.2 million acres—was caldera. The explosion had left a hole more than forty miles across—much too huge to be seen from anywhere at ground level. At some time in the past Yellowstone must have blown up with a violence far beyond the scale of anything known to humans.

    Road trip

    Motorhome delivery offers great family holidays. For just $1 a day, you can hire a fully-equipped motorhome, which you deliver to a specific destination within some days and kilometers. You then hire another one to get home or take a bus or train. Your only other expense will be fuel and about $20 a day for parking fees. To learn more, visit apollocamper. com.

    Plan ahead

    For a comfortable break, flexibility with times, dates and places helps lower the cost. Find a few hotels you like, ask about their vacant rooms, then wait a few weeks and call again. If they still have rooms, you're at an advantage to ask for a better price. Lots of last-minute deals are online. Watif (watif. com. au) has deals on hotels that have dropped their prices so slow. You don't know where you're staying until it's booked, but anywhere with four or five stars has to be fairly good.

    Back to nature

    Wild camping appeals to nature lovers and costs nothing. This is forbidden on beaches and parks in most urban areas, but you can turn up in more distant area as long as nobody owns the land. You'll need to take everything with you and may need to shop on eBuy (ebuy. com. au). If you're a camping beginner, be aware of safety measures and get your questions answered on the Internet.

    Swap meet

    How about a home swap? For a $250 yearly joining cost, you can stay in someone's home in an international place of your choice while they or someone else stays in yours. Find out more at familylink.com.au.