The iPhone the iPad: each of Apple's products sounds cool and has become a fad(一时的风尚). Apple has cleverly taken advantage of the power of the letter “i”—and many other brands are following suit. The BBC's iPlayer—which allows Web users to watch TV programs on the Internet—used the title in 2008. A lovely bear—popular in the US and UK一that plays music and vide is called “iTeddy”. A slimmed-down version(简装本) of London's Independent newspaper was stated last week under the name “i”.

    In general, single-letter prefixes(前缀) have been popular since the 1990s, when terms such as e-mail and e-commerce first came into use.

    Most “i” products are targeted at young people and considering the major readers of Independent's “i”, it's no surprise that they've selected this fashionable name.

    But it's hard to see what's so special about the letter “i” Why not use “a”, “b”, or “c” instead? According to Tony Thorne, head of the Language Center at King's College, London, “i”works because its meaning has become ambiguous. When Apple uses “i”, no one knows whether it means Internet, information, individual or intcractive, Thorne told BBC Magazines. “Even when Apple created the iPod, it seems it didn't have one clear definition,” he says.

    “However, thanks to Apple, the term is now connected with portability.” adds Thorne.

    Clearly the letter “i” also agrees with the idea that the Western World is centered on the individual. Each person believes they have their own needs, and we love personalized products for this reason.

    Along with“Google” and “blog”, readers of BBC Magazines voted“i”as one of the top 20 words that have come to define the last decade.

    But as history shows, people grow tired of fads. From the 1900s to 1990s, products with “2000” in their names became fashionable as the year was connected with all things advanced and modern. How ever, as we entered the new century, the fashion disappeared.

    Feifei, an 11-year-old boy from Xuzhou, Jiangsu Province, suffered from a sudden acute eye disease which has almost led to blindness. The disease was caused by excessive（过度的）eye fatigue（疲劳）during the winter vacation, during which he played computer games for continuous 10 days and nights.

    Many youngsters in China nowadays are increasingly addicted to computer games and other electronic products. This is followed by a series of health problems, with the most typical case being myopia, or nearsightedness.

    According to the latest research report released by the World Health Organization (WHO),the myopia rate among Chinese teenagers ranks first in the world—70 percent of high school and college students. The rate is nearly 40 percent in primary school students, while it is only 10 percent for their peers in the United States.

    There are at least 10 million people in China with severe myopia, and they are likely to get pathological（病理性的）myopia in middle age. Pathological myopia can't be treated with glasses or surgery, and it is one of the biggest factors that lead to blindness, Xu Xun, director of the ophthalmology（眼科学）department at Shanghai General Hospital, pointed out.

    Experts explain that two major factors lead to the high rate of myopia among Chinese people. One is high academic pressure, and the other one is excessive use of electronic devices over a long period of time .Genetics, on the other hand, are not the main reason, as only 20 percent of Chinese people had myopia in the 1960s.

    "Teenagers are now faced with severe academic pressure, which means they often study without natural light. This increases their risk of becoming nearsighted," Xu said.

    Experts suggest that youngsters maintain a proper balance between study and rest so as to protect their eyesight, and parents should play an active role in the process.

    The Opening of a new bookstore, the Book Green Hook Sunday, September 5, 9a.m. to 9 p.m

    You will not want to miss the opening of your new neighbourhood bookstore! Located at 289 Main Street, the Book Green Hook is within walking distance of schools, homes and businesses. Come and check out the Book Green Hook on Sunday!

    There are various activities, including:

    Live music by local musicians

    One Book-of-Reading Club membership giveaway

    Wide Selection

    The Book Green Hook has five floors with books of all kinds—whatever you want. If we do not have the book you are looking for, we can specially order it for you. You will have it in your hands within two days!

    Reading Corners

    We are proud of our children's reading area on the first floor, as well as our teenagers' Corner on the second floor. Come for the activities and stay a while! Settle in one of these inviting reading areas; take a seat with a good book and a free cup of hot chocolate. You will discover the perfect way to spend a few hours.

    Book Events

    The Book Green Hook will be featuring monthly book signings by different authors, giving you a chance to meet and speak with well-known writers. Don't miss the experience of hearing these authors read aloud their own books!

    The Book-of-Reading Club

    Our Book-of -Reading Club will feature 12 books each year. As a member, you will be able to select one new book each month. The membership fee is only $10.00 per month. That is a great price for 12 books each year!

    So please join us on Sunday and learn about all that the Book Green Hook has to offer. You can come anytime between 9 a.m and 9 p.m—our activities last all day long!

    Every person plans to run off to some tropical isle, but few do. Real life, family, work, and monetary limitations get in the way. Ian Fleming let none of these considerations stop him.

    After the war, Fleming set down his schedule. The first week of January saw him leave England and travel to Jamaica. The first week of March saw his return. He accepted his job at Kemsley newspapers without compromise—this portion of the year would be set aside for Jamaica or he would look elsewhere for employment.

    For 6 years Fleming traveled each winter to Jamaica, lounging in paradise, romancing women, chasing the sunset, but it was not until he faced the pressure of a married woman who was pregnant with his child did Fleming start the writer's journey which would change his life and popular culture forever. As Fleming waited in Jamaica for Anne's divorce to become final, he wrote the first draft of a novel, Casino Royale.

    Fleming's career as a writer deserves more examination than can be offered here, but suffice it to say, over the next 12 years, Ian Fleming transformed his elite existence, his arrogance, his style, and his acid wit into some of the greatest thrillers ever written. Fleming incurred the respect of authors as diverse as Raymond Chandler, Kingsley Amis, and Edith Sitwell. His fans included John, Jackie, and Bobby Kennedy, and his social circle included Prime Minister Anthony Eden, Evelyn Waugh, and Somerset Maugham.

    Fleming filled out the 12 years of Bond with great adventure journalism. Even in stories which had little action or pay off, such as his short non-fiction book, The Diamond Smugglers, the "Fleming-flair" ensured exciting reading. He wrote the "Atticus" column for the Sunday Times, proving a wonderful conduit for inside intelligence information, and clever rebukes (指责).

    Regardless of book sales or family obligations, Fleming managed to live the life he wanted. As the years passed, his passion for golfing increased so he took more time with it. Fleming's long-term fascination with America grew, so he traveled there more often.

    Ian Fleming's full life caught up with him through his heart. It may be that years of drinking and smoking took their toll, or that the butter-rich cooking Fleming loved was the culprit. Or maybe it was just genetics. Whatever the cause, Fleming's health declined in the late 1950s. This plus anxieties in the marriage increased Fleming's depression. With the success of Bond, the world came knocking at Fleming's door, and he had a harder time shutting those out that he did not want in his life.

    Nonetheless, Fleming fought the loosing battle of his weakening heart by throwing more fuel on the fire. He continued to drink and smoke, making some excuses but not many. He wrote books he wanted to read, and traveled the world with style and authority. By this time, Fleming had already earned his own fortune, created his own identity, and ruled his own literary empire.

    Can you imagine being able to remember every single experience of your life and every word in your favorite book? That's what Becky's life is like, and as wonderful as it sounds, it can also be quite terrifying at times.

    Three years ago  Becky was reading a newspaper article which mentioned that it was impossible for people to remember the details of their life in the first three years. "What nonsense (胡说八道)!" she thought, because she could clearly remember her life all the way back to when she was just 12 days old. Her parents had carried her to the driver's seat of their car and laid her down for a photo. But it wasn't nonsense. She was just one of only 80 known people who have a condition called HSAM(Highly Superior Autobiographical Memory).

    Becky's unusual condition was recently shown on a program called 60 minutes, where reporter Allison tested her ability by asking her questions about her favorite book series, Harry Potter. Allison would pick up a book and open a page and read her a line. Immediately Becky would name the book, chapter number, chapter name and could recite every word until Allison told her to stop.

    Being able to remember every little detail is a great ability, but as every person with HSAM will tell you, it can be very hard to deal with. Forgetting is one of the things we use to get over sad experiences in our lives, but it's something that people like Becky are unable to do. Even walking on the street and lightly bumping(撞) into somebody brings back memories from Becky's childhood, when a boy knocked her over. She's taken right back to that time, living the experience all over again. Also, like Becky, people with HSAM never do well in school, because they have problems filtering(过滤) through all the information, remembering only the important bits.

    Becky's special brain could help scientists find a way to treat people with terrible illnesses like Alzheimer's. Her condition could hold the secret to treating or even preventing Alzheimer's.

A 293-million-mile journey of the NASA Perseverance rover (探测器) to Mars: ended successfully on February 18, 2021, with a picture-perfect landing inside the Jezero Crater. The car-sized, six-wheeled rover, nicknamed Percy is the US space agency's biggest and most advanced explorer to date. Its primary mission is to search for signs of ancient microbial (微生物的) life on Mars.

Landing on Mars is extremely tricky. The Red Planet's gravitational pull causes approaching spacecraft to go faster to high speeds, while its thin atmosphere-just 1 percent that of Earth's-does little to help slow it down as it approaches the surface.

The scientists had to reduce Percy's 12,000 mph speed to a safe landing speed of less than five mph-in just six and a half minutes. The target entry angle also had to be a precise 12 degrees-any steeper, and the spacecraft would burn up; any flatter, and it would get lost in space. It is no wonder that the final approach is often referred to as the "seven minutes of terror. "

Upon attaining a manageable speed, Percy briefly flew over the Martian surface to seek out the perfect landing spot. Its complex map-reading system rapidly scanned the area and matched it with maps in its database to find the best location.

The NASA scientists will spend the next two months testing Percy's scientific instruments. Once ready, the rover will begin to carry out its mission.

"Perseverance is the smartest robot ever made, but confirming that microbial life once existed carries an unusually large burden of proof," said Lori Glaze, director of NASA's Planetary Science Division. "While we'll learn a lot with the great instruments we have aboard the rover, it may very well require the far more well-equipped laboratories and delicate instruments back here on Earth to tell us whether our samples (样本) carry evidence that Mars once harbored life. "