Americans always attach great weight to the business of the country. President Coolidge's statement, “the business of America is business.” Still points to an important truth today—that business institutions have more prestige(威望) in American society than any other kind of organization, including the government. Why do business institutions possess this great prestige?

    One reason is that Americans view business as being more firmly based on the ideal of competition than other institutions in society. Since competition is seen as the major source of progress and prosperity by most Americans, competitive business institutions are respected. Competition is not only good in itself, it is the means by which other basic American values such as individual freedom, equality of opportunity, and hard work are protected.

    Competition protects the freedom of the individual by ensuring that there is no monopoly (垄断、垄断者) of power. In contrast to one, all-powerful government, many businesses compete against each other for profits. Theoretically, if one business tries to take unfair advantage of its customers, it will lose to competing business which treats its customers more fairly. Where many businesses compete for the customers' dollar, they cannot afford to treat them like inferiors(下属) or slaves.

    A contrast is often made between business, which is competitive, and government, which is a monopoly. Because is competitive, many Americans believe that it is more supportive of freedom than government, even though government leaders are elected by the people and business leaders are not. Many Americans believes, then, that competition is as important, or even more important, than democracy in preserving freedom.

    Competition in business is also believed to strengthen the ideal of equality of opportunity. Competition is seen as an open and fair where success goes to the swiftest person regardless of his or her social class background. Competitive success is commonly seen as the American alternation to social rank based on family background. Business is therefore world as an expression of the idea of equality of opportunity in America rather than the aristocratic(贵族的) idea of inherited privilege in many other countries

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    Doctors in hospital emergency rooms often see accidental poisonings. A frightened parent arrives with a child who swallowed a cleaning liquid. Or perhaps the harmful substance is a medicine. Or it might be a chemical product meant to kill insects. These are common causes of accidental poisoning.

    In cases like this, seek medical help as soon as possible. Save the container of whatever caused the poisoning. And look on the container for information about anything that stops the effects of the poison. Save anything expelled from the mouth of the victim. That way, doctors can examine it.

    Millions of people know a way to save a person who is choking on something trapped in the throat. The method is commonly known as the Heimlich Maneuver or abdominal thrusts(腹部按压), which you can do by getting directly behind a sitting or standing person. Put your arms around the victim's waist. Close one hand to form a ball. Place it over the upper part of the stomach, below the ribs. Place the other hand on top. Then push forcefully inward and upward. Repeat the abdominal thrusts until the object is expelled from the mouth. For someone who is pregnant or very fat, place your hands a little higher than with normal abdominal thrusts.

    Red Cross experts say taking these steps can save many lives. But they also warn that abdominal thrusts are not for people who have almost drowned. They say use of the method could delay other ways to re-start breathing in the victim. Abdominal thrusts should be used only in cases where a near-drowning victim is choking on an object.

    To learn more about first aid, ask a hospital or organization like a Red Cross or Red Crescent Society for information. There may be training classes offered in your area.

Around the World by Wheelchair

    Rick Hansen was always an active kid and loved to fish. When returning in a truck one day from a fishing trip, he had an accident and suffered injuries to his spine (脊柱)，This 15-year-old young man awoke to find that he had lost the use of his legs. However, he didn't give up. Many months later he began to compete in wheelchair sports. At the age of 27, he decided to wheel around the world to raise awareness and money for spinal cord research. His tour took him through 34 countries around the world between 1985 and1987. In this Man of Motion World Tour, he wheeled 24,901.55 miles, which is equal to the distance around the earth.

    Bad weather and difficult, rocky roads often provided challenges for Rick, but he continued to push himself to complete the trip. He was determined to succeed. Even mountains did not stop Rick Hansen. He wheeled himself up the Rocky Mountains and several other major mountains in the world. He even wheeled himself along the Great Wall of China!

    “Never Give Up On Your Dream” was his motto and he hasn't given up yet. He completed his world tour raising $24 million. He continues to work to increase knowledge of spinal cord injury. He is a true Canadian hero who shows what determination can achieve.

    In the movie Alice in Wonderland, Alice comes across a Cheshire cat and asks the cat which road she should take. The cat responds, “Well, that depends on where you're trying to get to.” Alice replies, “I don't know.” The cat responds, “Then any road will do.”

    You see, knowing where you're going increases your chances dramatically of getting there, and there is no better way of “GETTING THERE” than setting your goals for the upcoming year. Think of your goals as destinations and the action steps as your GPS guiding and directing you. If you are like many other people, for years you have resisted the need to set goals and even laughed at the thought that setting goals and, even more importantly, committing them to writing have positive effects on your life. However, a closer look might convince you that setting goals is a sensible thing to do.

    In 1979, a class of Harvard MBA students was asked: Have you set clear, written goals for your future and made an action plan to accomplish them? The following will astonish you. Only 3 percent of the class had written goals and a plan in place, 13% just had goals, and an amazing 84% had no specific goals at all.

    Ten years later the numbers of the class were interviewed once again and the following results will no doubt give the reason for our setting goals. The findings were that the 13% who had goals were earning, on average, twice as much as the 84% who had no goals at all. And the 3 percent who had clear, written goals with a plan to achieve them were achieving ten times as much as the entire 97% combined.

    Goal setting will increase your chances of arriving successfully at your destination. Remember, always set SMART goals. Goals should be: Specific, Measurable, Attainable, Relevant, and Time-bound!

    In an industry with low margins (利润) where the traditional wisdom is led by Walmart, the key to success is lowering operating costs. A big part of those costs are in labor, so it is no surprise that the retail industry has been a leader in using more part-time workers to keep labor costs down, holding the line on wages, not training, and with few exceptions, seeing employees as a cost to be minimized. There is no doubt that these businesses fight for every dollar of margin. Unlike trend-leading hi-tech companies which spend a lot of money on employees to get them innovated, retail industry can spend very limited money on their employees.

    What researchers found was that companies were often staffing their stores far too low, and that many stores tended to perform better with higher staffing levels and were more profitable. Let's let that sink in for a minute. The stores were making more money (with all other things being equal) when they spent more on employees.

    They also found that retailers didn't do a very good job when staffing levels are just the actual demand in those stores. In fact, they set staffing levels identically across stores, even when the needs of the stores varied considerably. The average store did not appear to be understaffed, but there were enough that were understaffed and effect on overall company profitability was substantial.

    Interestingly, the same researchers persuaded the retail chain to run an experiment with them and slightly raise staffing levels to the amount that their analysis of historical data suggests would be ideal. Yes, labor costs obviously jumped when they did that, but so did profits. In retail, labor is a small percentage of costs—the biggest part is the cost of the products they sell. So, the net effect was an increase in profits of $7.4 million across 168 stores on an annual basis.

    What can we learn from this? One question worth thinking of is: How can traditional retail industry survive the increasingly severe market? Especially now with the growth of online retail, the one thing stores still have going for them is one to one customer contact with salespeople. If retailers cut that down to almost nothing, then they have effectively eliminated their competitive advantage against online stores.

    The effects of coffee consumption on health have long been a subject of conflict and uncertainty. Since the 1980s, some have spoken out against coffee as harmful to health, while others have welcomed coffee for its supposed benefits to health.

    According to a scientific report, mild coffee consumption, three to five cups per day, can be taken as a healthy dietary pattern, along with other healthful behaviors. The report also says that coffee consumption helps reduce the risk of heart disease and it protects against Parkinson's disease.

    According to Dr. Donald Hensrud of Mayo Clinic, high consumption of coffee has health risks. Dr. Hensrud mentions the dangers of high coffee consumption for people with a certain illness that slows the breakdown of caffeine in the body. Some studies said that drinking two or more cups of coffee daily can actually increase the risk of heart disease in these people.

    According to conclusions from a recent study led by Dr. Gregory Marcus, a doctor from the University of California San Francisco, daily moderate consumption of caffeine, less than 4 cups, is not associated with these issues.

    Until the scientific community reaches a general agreement on the effects of coffee consumption on human health, it will be up to the individual to decide whether the benefits of drinking coffee are greater than the risks.

    When informed of these possible health benefits and harms of drinking coffee, Harwood, a high school student stated, "Even though there might be some negative effects of drinking coffee, for the most part, coffee drinking sounds good for health. Not to mention I need coffee to stay awake."