题型:阅读理解 题类:常考题 难易度:普通
辽宁省六校协作体2019-2020学年高一上学期英语10月月考试卷
Two graduates from Cambridge University in the United Kingdom found themselves about to graduate, yet with loans to pay off. The pair decided to begin a strange, year-long project to battle their debt.
The men, Ross Harper and Edward Moyse, set up the website BuyMyFace.com last October as a way to get rid of the £50, 000 they shared as student loans. The idea behind the project was to earn money by selling their faces as advertising space every day for a year. Each day, they advertise a different business by painting the brand's name or logo onto their faces and upload the pictures to the homepage of BuyMyFace.com, adding a link to the advertiser's website and including a short piece of text about it. After they paint their faces and publish them on the website, Harper and Moyse go out to highly populated areas such as music festivals and theme parks to maximize their faces' exposure. They hope more people will pay attention to the advertisements on their faces.
At this time, Harper and Moyse have advertised their faces for over four months without skipping a day and they're more than halfway to their goal. Though they first started charging a minimum of about £1.60 per company, the prices have risen as their popularity increases. For advertising space during the rest of April, they range between £250 and £750. Terri L. Rittenburg, associate professor of marketing at the University of Wyoming, said that she had heard of people tattooing (纹身) logos on themselves before, but this idea is much better. According to her, at first the idea would be new and unusual and attract attention. People are interested in this particular style of advertisement and would like to try what they advertise. But she is unsure how long it would last.
At least for now, companies that have bought Harper and Moyse's faces have written positive comments on the pair's website. "We had a three percent increase in website traffic on the very day and for two days more afterwards," said one of the companies.
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