In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment. Modern businesses have been following his lead,with more tactics（策略）.

One tactic involves where to display the goods. Foe example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food（垃圾食品）later in their trip. In department stores, section is generally next to the women's cosmetics(化妆品) section：while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over cosmetics they might want to try later.

Besides, businesses seek to appeal to customers' senses. Stores notice that the smell of baked goods encourages shopping, they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wine went up.

           When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decision in the first few second upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the poll through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses.

    Watching some children trying to catch butterflies one hot August afternoon, I was reminded of an incident in my own childhood. When I was a boy of 12, something happened to me that cured me forever of wanting to put any wild creature in a cage.

    We lived on the edge of a wood, and every evening at dusk the mockingbirds would come and rest in the trees and sing. It's the most beautiful sound in the world.

     I decided that I would catch a young bird and keep it in a cage and in that way would have my own private musician.

    I finally succeeded in catching one and put it in a cage. I felt very pleased with myself and looked forward to some beautiful singing from my tiny musician.

    I had left the cage out on our back porch, and on the second day, my new pet's mother flew to the cage with food in her mouth. The baby bird ate everything she brought to it. I was pleased to see this. Certainly the mother knew better than I how to feed her baby.

    The following morning when I went to see how my pet bird was doing, I discovered it on the floor of the cage, dead. I was shocked! What had happened! I had taken excellent care of my little bird, or so I thought.

    Arthur Wayne, the famous ornithologist, happened to be visiting my father at the time, hearing me crying over the death of my bird, explained what had occurred. “A mother mockingbird, finding her young in a cage, will sometimes bring it poison berries(浆果). She thinks it better for her young to die than to live in captivity.”

    Never since then have I caught any living creature and put it in a cage. All living creatures have a right to live free.

    Since my family were not going to be helpful about my taking a cooking job, I decided I would look for one all by myself and not to tell them about it till I'd got a permanent one.

    I had seen an agency advertised in a local paper, so as soon as there was no one about to say “Where are you going?” I rushed out of the house in search of it. I was wildly excited, and as nervous as if I were going on the stage. Finding the place quite easily, I tore up three flights of stairs, and swung breathlessly through a door which said “Enter without knocking, if you please.”

    The simple atmosphere of the office calmed me, and I sat down on the edge of a chair. The woman at the desk opposite looked carefully at me. Then she questioned me in a low voice. I answered softly and started to feel helpless. She wondered why I was looking for this sort of job, so I felt I had to give her the idea of a widowed mother struggling against poverty. But I felt more helpless when she told me that it would be difficult to get a job without experience or references. Suddenly, the telephone on her desk rang. While having a mysterious conversation, she kept looking at me. Then I heard her say:

    “In fact, I've got someone here who might suit.” She wrote down a number, and my spirits rose as she held out the paper to me, saying: “Ring up this lady. She wants a cook immediately. Cook a dinner for ten people tomorrow. Could you manage that, I wonder?”

    “Oh, yes,” say I—never having cooked for more than four. Then I rushed out and called the lady, Miss Cathy. I said confidently that I was just what she was looking for. “Are you sure?” she kept saying. Anyway she decided to employ me and a permanent position if I carried out the promise of my self-praise. I asked her what tomorrow's menu was to be.

    “Just a small, simple dinner: lobster cocktail, soup, turbot mornay, fruit salad and a savory.” In a rather shaken voice I promised to turn up in good time tomorrow and rang off.

    Scottish pupils recently were part of a new scheme that allowed them to take their exams online. Those examinations provided a glimpse of the future in May when 120 candidates in 10 centers in Scotland sat in front of computers to take a multiple-choice online exam. Although candidates were using a computer mouse instead of a pen, in all other ways the exam was the same as normal.

    Exam rooms were set out to ensure that only the candidates and the teachers were able to see the individual screens. The online answers were sent directly to a safe area. According to the students at St Ninian's in East Renfrewshire who took an online French exam, it was definitely the most motivated they had ever felt when taking an exam.

    “I could go as fast as I wanted to, rather than as slow as everyone else wanted to,” said one. “It was better than looking back and forth between the questions,” said another. One pupil even described it as fun.

    Their head teacher, Dorothy Graham, was not so surprised, “They are so used to doing things on computers that it seems natural for them. The boys liked it because they didn't have to worry about how neat their work was.” The only things that worried her were power cuts and systems' crashing.

    It's thought that online exams could be the norm (常态) in about five years. However, last year there were warnings about computerizing exams in England and Wales. It's thought that it could be unfair to some students if they come from homes without access to a computer.

    When Joanne Morton and Lydia Shaw came across the Boston Public Market, which features only New England businesspersons, they knew they had to stop in. The women, visiting from southeastern Connecticut, always try to buy local. "We always try to support our local farmers and businessmen," says Ms. Shaw. "We're not into big companies," adds Ms. Morton.

    They aren't alone. A great number of Americans continue to be attracted by "local" food and to buy it, according to recent surveys from the International Food Information Council Foundation, the Pew Research Center, and British polling firm Ipsos. But what does it mean to shop local? For some, local is still a matter of geography. For others, it is about supporting their local economy (经济). And for still others, it is about knowing where their food comes from and how it is made, even if it is coffee shipped from a Costa Rican company. In 2008, Congress passed a bill that gave money to support local food. According to the Food, Conservation, and Energy Act, a product that can be considered local has to travel less than 400 miles.

    But Lydia Zepeda, a professor at the University of Wisconsin-Madison, has found the largest agreement about what is local is any product that comes from within an hour's drive. "But is that with or without traffic?" She asks. "What if it crosses state lines?" adds John Hayes, a food science professor at Pennsylvania State University. "A customer might like to buy local to help an old town," he says. "Or maybe it's just because local food tastes better." It is for Kaitlin Bohon. "I taste a difference," she says at the Boston Public Market. For Ms. Bohon, buying local is both about supporting New England business and knowing who grew and handled her food.

Traveling to Europe can be so expensive. If you have a tight travel budget, we have other options for your next European vacation. We found some places as cheap as Thailand while looking as pretty as Spain, Greece or Italy.

Bulgaria

Bulgaria is often characterized as being a country of stunning landscapes and friendly people with a rich history of culture. And it has a Mediterranean climate with hot summers and mild winters. In Bulgaria you can find accommodation for under fifteen dollars per night and a meal at a local restaurant will cost you no more than five dollars. From Sofia the capital, why not take a train to Istanbul for about fifteen dollars? What an adventure!

Romania

Romania is a country that not a lot of people know about, but it might be one you want to try on your next trip. Bucharest has a rich, historic architecture and a great nightlife for younger travelers. Besides the capital, there are many other beautiful places to explore in Romania, like you can go to Transylvania and see Dracula's castle. Good accommodation and a lot of restaurants are available here at a low cost. What a deal!

Albania

A perfect alternative to Spain or Italy, Albania has a lot of history and culture, but without all the crowds of tourists that you'll find in those places. It has some of the best beaches in Europe, so you can take advantage of that as well. The food is cheap and the average cost of accommodation in Albania is also low, with around thirty dollars per night for a mid-range budget.