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题型:阅读理解 题类:常考题 难易度:普通

江苏省天一中学2019届高三上学期英语期初调研测试卷

阅读短文,从每题所给的A、B、C和D四个选项中,选出最佳选项。

    In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved to be more than a fashion, companies have started to buy and sell products and services with one another. Such business-to-business sales make sense because business people typically know what product they are looking for.

    However, many companies still hesitate to use the Web because of doubts about its reliability. "Businesses need to feel they can trust the pathway between them and the suppliers," says senior analyst Blane Erwin of Forrester Research. Some companies are limiting the risk by conducting online transactions only with established business partners who are given access to the company's private Internet.

    Another major shift in the model for Internet commerce concerns the technology available for marketing. Until recently, Internet marketing activities have focused on strategies to "pull" customers to sites. In the past year, however, software companies have developed tools that allow companies to "push" information directly onto consumers. Companies such as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales, product offerings, or other events. But push technology has earned the contempt of many Web users. Online culture thinks highly of the notion that the information flowing onto the screen comes there by specific request. Once commercial promotion begins to fill the screen uninvited, the distinction between the Web and television fades. That's a prospect that horrifies Net purists.

    But it is nearly inevitable that companies on the Web will need to resort to past strategies to make money. A Web site selling the right kind of products with the right mix of interactivity, hospitality, and security will attract online customers. And the cost of computing power continues to free fall, which is a good sign for any enterprises setting up shop in silicon. People looking back 5 or 10 years from now may well wonder why so few companies took the online plunge.

(1)、All of the following statements are true EXCEPT that ________.
A、two major shifts in Internet commerce are mentioned in this passage B、in some way, the Web acts as the pathway C、"push" technology enjoys low reputation among Web users D、many companies began to take the online plunge decades ago.
(2)、In the view of Net purist, ________.
A、there should be no marketing messages in online culture B、money making should be given priority on the Web C、the Web should be able to function as the television set D、there should be no online commercial information without requests
(3)、The term "past strategies" (Line 1, Para. 4) refers to ________.
A、interactivity, hospitality and security B、business-to-business sales C、"push technology" D、online marketing
(4)、The author's tone of writing this passage is ________.
A、pessimistic B、hopeful C、disappointed D、indifferent
举一反三
阅读理解

    I was very fortunate to be selected by Kindspring to receive $100 for the monthly kindness competition and it has helped to make a beautiful difference in people's lives.

    The idea is simple. I took a lot of fallen branches and hung them from the ceiling with the help of volunteers and friends. Then we hung strings with pins attached to them from the branches. I got a whole lot of art supplies and as people came in for the art exhibit, they were encouraged to create a piece of art or a positive message to hang from the tree.

    The tree changed into this really fun way of exchanging positive messages. If you were to hang a message up, you had to take a message down for you to keep. The experience was really amazing. People of all ages and from all walks of life were sharing art and encouragement through the tree.

    With the $100 I received from Kindspring, I made a total of seven more trees. I am putting them all over our community(社区). One will go to a youth shelter for homeless teens and one will be put right in the middle of town on our public square. They will have paper and art supplies at the base for people to use in creating a message or piece of art. For the classroom I was able to provide them with new colored pencils, markers, and some sketchbooks, which they all loved. The act is to create communications that are positive and can influence people's lives in great ways just by doing a simple act of kindness. The messages people receive can be kept with them forever as a reminder of the good in the world, or they can pass them along to others. The beauty of the idea is that the messages have unlimited possibilities.

阅读理解

    There are so many expressions in American English that sound pleasant but are not.

    “Face the music” is a good example. When someone says they have to face the music, it does not mean they are going to a musical performance or concert. To face the music means to accept the unpleasant results of an action.

    Imagine a friend asks you to take care of her beautiful red sports car. She gives you the keys and says, “Thanks so much for watching my car while I'm away. But please do not drive it. It is an extremely fast car and you are not on the insurance (保险).”

    But you do not listen. You want to show off to some friends and pretend the car is yours. So, you drive it around town one night. As bad luck would have it, you lose control of the car and drive it into a stop sign. The damage is severe. When your friend returns you must tell her what you have done and “face the music”.

    The “music” here is the consequence or result of your actions. It could be losing her friendship or paying for repairs to her sports car or both. Whatever the music is, you must face it.

    There are other American expressions that mean the same as “face the music”.

    To “take your medicine” means to accept the results from something bad you have done. And if someone says, “You made your bed. Now lie in it.” He means you created a bad situation and now you will experience the results, or as we say in American spoken English, you must deal with it!

    “Pay the piper” also means the same as “face the music”. But, that expression has its own very interesting beginning. We will talk about that on another Words and Their Stories.

阅读理解

    Alaska Airlines has the cheapest fares around, but you receive superb service unequal to its price. In case you don't know, Alaska Airlines does not just go to Alaska, but includes states such as Washington, California, and Hawaii. Our prices are reasonable and we offer great service.

    Alaska Airlines is generous. For each bag you check in, it must weigh 50 pounds or less, which is extremely generous for domestic flights. Your baggage is allowed to be up to 62 inches in length. You're also allowed one carry-on bag in addition to one personal item which can be a purse, a laptop computer, or a briefcase.

    Not only do we give you the cheapest airfare, but we offer you a visa card which you can earn plenty of miles on. Upon approval, you will receive 25,000 Bonus Miles. From then on, for each dollar you charge to this card, you will receive 3 miles and there's no limit to the amount of miles you can earn. You also receive a $99 round-trip discount code for a Companion Ticket each year for using this card. This is a sweet deal and very generous. Think about all of your purchases you make during the month. Now multiply that by three. You're talking about a free trip cross country in just a few short months. Wow!

    Alaska Airlines receives great reviews for its performance, punctuality, and professional service. In addition to its great reviews from customers, Alaska Airlines has received lots of awards and recognitions. Network Carriers in North America has rated Alaska Airlines for the highest in customer satisfaction for the past 4 years. We have also received the Executive Travel's leading edge Award. We were also named on the 2011 Washington Green 50 list.

    Alaska Airlines is quickly gaining the recognition it deserves. We're adding higher expectations to the flying experience. Try it out.

阅读理解

    Diana Ross, American pop singer and actress, achieved international popularity, first as the leader singer of the Supremes and later as a solo(独唱的) artist. Diana Ross was born on March 26, 1944, in Detroit, Michigan. She was the second of six children of Fred and Ernestine Ross, who lived in one of Detroit's poor districts. Because her family were closely connected with each other, Ross almost didn't notice the difficult life as she grew up.

    Ross professional career began in 1959, when she joined several neighborhood friends to form the Primettes. The group was renamed the Supremes after signing a recording contract (合同) with Motown late the following year. The group produced many number-one hit singles (热门单曲) on the US Billboard hot 100, including Baby Love, Stop! In The Name of Love and Someday We Will Be Together. In 1967, the group was renamed Diana Ross and the Supremes, foreshadowing(预示) Ross' solo career, which she started in 1970.

    Beginning with Ain't No Mountain High Enough from her first solo album, Ross enjoyed more than ten years of great success with her hit singles. Ross also developed a film-acting career in the 1970s, beginning with a starring role as blues singer Billie Holiday in Lady Sings the Blues and continuing with Mahogany, for which she also recorded the theme song Do You Know Where You're Going To.

    However, in the mid-1980s, Ross saw her career begin to wane. Most of her albums were re-recordings of earlier material. In 2006, she produced I Love You, a collection of love songs by many artists, and she started an energetic concert tour the following year to make the album publicly known. Although you can't find her songs on the US Billboard Hot 100 now, Ross remains popular as one of the leading musical performers of all time.

阅读理解

    Welcome to Adventureland!

    Everyone loves Adventureland! The Parks and Exhibitions were built for you to explore, enjoy, and admire their wonders. Every visit will be an unforgettable experience. You will go away enriched, longing to come back. What are you going to do this time?

    The Travel Pavilion

    Explore places you have never been to before, and experience different ways of life. Visit the Amazon jungle village, the Turkish market, the Tai floating market, the Berber mountain house and others. Talk to the people there who will tell you about their lives, and things they make. You can try making a carpet, making nets, fishing…

    The Future Tower

    This exhibition shows how progress will touch our lives. It allows us to look into the future and explore the cities of the next century and the way we'll be living then. Spend some time in our space station and climb into our simulator (模拟装置) for the Journey to Mars!

    The Nature Park

    This is not really one park but several. In the Safari Park you can drive among African animals in one of our Range Cruisers: see lions, giraffes, elephants in the wild. Move on to the Ocean Park to watch the dolphins and whales. And then there is still the Aviary to see…

    The Pyramid

    This is the center of Adventureland. Run out of film, need some postcards and stamps? For all these things and many more, visit our underground shopping center. Come here for information and ideas too.

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