What is the first thing you notice when you walk into a shop? The products displayed(展示) at the entrance? Or the soft background music?

    But have you ever notice the smell? Unless it is bad, the answer is, likely to be no. But while a shop's scent may not be outstanding compared with sights and sounds, it is certainly there. And it is providing to be an increasing powerful tool in encouraging people to purchase.

    A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance, via scent machines. A smell may be attractive but it may not just be used for fresheningair. One sports goods company once reposed that when it first introduced scent into its stores, customers' intension to purchase increased by 80 percent.

    When it comes to the best shopping streets in Pairs, scent is justas important to a brand's success as the quality of its window displays and goods on sales. That is mainly because shopping is a very different experience to what it used to be.

    Some years ago, the focus forbrand name shopping was on a few people with sales assistants' disproving attitude and don't-touch-what-you-can't afford displays. Now the rise of electronic commerce(e-commerce) has opened up famous brands to a wider audience. But whilee-shops can use sights and sounds, only bricks-and-mortar stores(实体店) can offer afull experience from the minute customers step through the door to the moment they leave. Another brandstore seeks to be much more than a shop, but rather a destination. And scent is just one way to achieve this.

     Now a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department, and coconut(椰子) scent in the swimsuit section. A departmentstore has even opened a new lab, inviting customers on a journey into the store's windows to smell books, pots andd rawers, in search of their perfect scent.

The Best and Worst Things to Buy in March

Frozen food

    Grocery store ads aren't the only places to find deals on freezer-section treats. To take advantage of the deepest discounts, combine coupons (优惠券) from sponsoring brands, such as Dole, Green Giant and Tyson Foods, with grocery store sales. Plus, look for printable savings on Coupons.com and EasyHomeMeals.com. Brands participating in National Frozen Food Month will offer more than 180,000 coupons that make frozen food among the best things to buy in March.

Boxed chocolates

    If you desire to give a gift to a friend in March, consider chocolate. Two minor holidays in March provide the perfect excuse: National Chocolate Caramel Day on March 19 and National Chocolate-Covered Raisin Day on March 24. You can discover chocolate deals online as well as in stores. Head to sites like RetailMeNot.com to find discount coupons for boxed chocolate savings of 10 percent or more.

New cars

    With the latest car models filling dealers' lots, you'll have a hard time finding discounted models from the year before. Car dealerships are less motivated to offer steep discounts from March through May. Instead, plan to buy your car during the fall or winter. You should also research the auto you want at TrueCar before heading for the dealership. The site offers information on what people in your area paid for vehicles equipped with the options you want.

Spring clothing

    When warm weather makes you want to head outdoors, resist the urge to do so wearing the latest fashions. You won't find March deals on swimsuits, Easter dresses or other spring items. To find discounts on clothes of this spring, hold off until Memorial Day weekend. You can also look for online and in- store savings at Amazon, Macy's, Saks Fifth Avenue and other retailers.

    Recently I started discovering one thing which amazes me so much: how perfect everything is in the world we are living in! Just look, all day long we are busy working and just when we get tired, the night comes in, so we may sleep and relax. One day we may enjoy the bright sun and another day, when we get tired of the sun, the rain pours down.

    A few months ago I was so happy with my life. Later, I got tired from the happiness. I wished I would have some trial to strengthen my character and learn something new about life. I got what I wanted. Shortly after I got severe angina (心绞痛), so I had to stay home for several weeks. During this period I had time to rethink my life and discover myself. The lessons were terrific, but I felt grateful for this time.

    Another example: I have a friend, who primarily thinks about having fun. Once I thought why we get along well with each other and what in me attracts her. A couple of days ago I found the answer. I like calmness and silence. She likes noise and agitation (热闹). We attract each other just to balance ourselves, in other words, to give some drive to me and some calmness to her!

    So remember that the universe is so wise that it will try to balance you. As for me, this is perfect because extremes create suffering: too much food – too little food, too cold – too hot, too much fun – too little fun.

    The Opening of a new bookstore, the Book Green Hook Sunday, September 5, 9a.m. to 9 p.m

    You will not want to miss the opening of your new neighbourhood bookstore! Located at 289 Main Street, the Book Green Hook is within walking distance of schools, homes and businesses. Come and check out the Book Green Hook on Sunday!

    There are various activities, including:

    Live music by local musicians

    One Book-of-Reading Club membership giveaway

    Wide Selection

    The Book Green Hook has five floors with books of all kinds—whatever you want. If we do not have the book you are looking for, we can specially order it for you. You will have it in your hands within two days!

    Reading Corners

    We are proud of our children's reading area on the first floor, as well as our teenagers' Corner on the second floor. Come for the activities and stay a while! Settle in one of these inviting reading areas; take a seat with a good book and a free cup of hot chocolate. You will discover the perfect way to spend a few hours.

    Book Events

    The Book Green Hook will be featuring monthly book signings by different authors, giving you a chance to meet and speak with well-known writers. Don't miss the experience of hearing these authors read aloud their own books!

    The Book-of-Reading Club

    Our Book-of -Reading Club will feature 12 books each year. As a member, you will be able to select one new book each month. The membership fee is only $10.00 per month. That is a great price for 12 books each year!

    So please join us on Sunday and learn about all that the Book Green Hook has to offer. You can come anytime between 9 a.m and 9 p.m—our activities last all day long!

    When international aid is given, steps must be taken to ensure（确保）that the aid reaches the people for whom it is intended. The way to achieve this may not be simple. It is very difficult for a nation to give help directly to people in another nation. The United Nations Organization （UNO） could undertake to direct the distribution of aid. Here however rises the problem of costs. Also tied with this is time. Perhaps the UNO could set up a body of devoted men and women in every country who can speedily distribute aid to victims of floods and earthquakes.

    More than the help that one nation can give to another during a disaster, it would be more effective to give other forms of help during normal times. A common proverb says, "Give me a fish and I eat for a day, teach me to fish and I eat for a lifetime." If we follow this wise saying, it would be right to teach people from less developed nations to take care of themselves. For example, a country could share its technology with another. This could be in simple areas like agriculture or in more complex areas like medical and health care or even in building satellites. Even a small country is able to help less developed nations. Sometimes what is taken for granted, like the setting up of a water purification plant or the administration of a school, could be useful for countries which are looking about to solve common problems. It does not cost much to share such simple things. Exchange students could be attached for a number of months or years and learn the required craft while on the site. They can then take their knowledge back to their homelands and if necessary come back from time to time to clear doubts or to update themselves. Such aid will be truly helpful and there is no chance of it being temporary or of it falling into the wrong hands.

    Many countries run extensive courses in all sorts of skills. It will not cost much to include deserving foreigners in these courses. Besides giving effective help to the countries concerned, there is also the build­up of friendships to consider. Giving direct help by giving materials may be effective in the short run and must continue to be given in the event of emergencies. However, in the long run what is really effective would be the sharing of knowledge.

    All across the nation, in Americans' backyards and garages and living rooms, wild animals kept as pets live side by side with their human owners. It's believed that more exotic animals live in American homes than are cared for in American zoos. The exotic-pet business has drawn criticism from animal welfare advocates and wildlife conservationists alike, who say it's not only dangerous to bring wildlife into households but it's cruel and criminal. Yet the issue is far from black or white.

    The term exotic pet has no firm definition. It can refer to any wildlife kept in human households or simply to a pet that's more unusual than the common dog or cat. Privately owning exotic animals is currently permitted in a handful of states with no restrictions in America. Adam Roberts of Born Free USA keeps a running database of deaths and injuries caused by exotic-pet ownership: In Connecticut a 55-year-old woman's face was permanently disfigured by her friend's lifelong pet monkey; in Ohio an 80-year-old man was attacked by a 200-pound kangaroo；in Nebraska a 34-year-old man was strangled(勒) to death by his pet snake. And that list does not include the number of people who become sick from coming into contact with zoonotic(动物传染的) diseases.

    Some people see wild animals as pets as a way to connect with the natural world. Other exotic-pet owners say they are motivated by a desire to preserve threatened species. They believe climate change and human population growth could wipe out a species in record time, so having a backup population is a good idea.

    But some groups like Born Free USA and the World Wildlife Fund say that captive breeding(圈养) of endangered species by private owners—whether for commercial, conservation, or educational reasons—serves only to continue a booming market for exotic animals. That, in turn, results in a greater risk to animals still living in their natural habitat.