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题型:阅读理解 题类:常考题 难易度:普通

云南省玉溪一中2018-2019学年高二下学期英语期中考试试卷

阅读理解

    In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment. Modern businesses have been following his lead, with more tactics(策略).

    One tactic involves where to display the goods. For example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food later in their trip. In department stores, the women's shoe section is generally next to the women's makeup section: while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over and find some cosmetics they might want to try later.

    Besides, businesses seek to appeal to customers' senses. Stores notice that the smell of baked goods encourages shopping, so they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wines went up.

    When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decisions in the first few seconds upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the pool through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses.

(1)、Why do stores usually display fruits and vegetables in the first section?
A、To save customers times. B、To show they are high quality foods. C、To help sell junk food. D、To sell them at discount prices.
(2)、According to Paragraph 3, which of the following encourages customers to buy?
A、Opening the store early in the morning. B、Displaying British wines next to French ones. C、Inviting customers to play music. D、Filling the store with the smell of fresh bread.
(3)、What is the California builder's story intended to prove?
A、The house structure is a key factor customers consider. B、The more costly the house is, the better it sells. C、An ocean view is much to the customers' taste. D、A good first impression increases sales.
(4)、What is the main purpose of the passage?
A、To explain how businesses turn people into their customers. B、To introduce how businesses have grown from the past. C、To report researches on customer behavior. D、To show dishonest business practices
举一反三
阅读理解

    After I mastered my first (协奏曲) at age 14, my parents decided to get me a nice violin. I tried out dozens of instruments before I found my match: a German violin. It was beautiful, but what I liked best about it was its voice. Confident and strong, it was everything I longed to be.

    I'm not sure how much that violin cost, but my parents made me promise never to let it out of my sight. They didn't understand that dragging a large violin case ran counter to my daily middle school task of being invisible (看不见的). I was a strange, absent-minded kid. When I spoke up in class, my comments brought confused silence from teachers and wild laughter from students. Like a deer in a wolf pack, I tried to be quiet and still.

    In contrast, my new violin was almost shockingly loud. Together, we could drown out the rest of my middle school orchestra(管弦乐队) — which was encouraged, since the other kids made sounds like cats' crying. For one glorious hour every day, I was showered with attention. Everyone wanted to hear what I had to say.

    Between classes, I bent under the combined weight of my violin case and a backpack filled with books. My posture suffered, but my confidence grew. With my violin by my side, I found my voice. More and more, I contributed to class discussions and even made a couple of friends.

    Today, I'm just an amateur violinist with a regular day job. As I sit in my community orchestra, sometimes I feel jealous(嫉妒的) my fellow musicians' instruments with their elegant voices. I may not be the best violinist around, but at least I'm still the loudest.

阅读理解

    We offer a full range of services to make your IKEA experience more complete:

Old Kitchen Removing Service

    Are you going to buy a brand-new kitchen in IKEA? So how to deal with your old kitchen at home?

    Don't worry! IKEA is now providing professional dismantling and removing service for old kitchen to you.

    By this service you can have your new kitchen at home easily. (For service detail and charge please go to the staff of kitchen department.)

    Transport Service

    Need a way to get your new home-furnishings home? You can rent a transport or hire us to deliver it for you. Just talk to our Customer Service department for details.

    Return Policy

    As long as the items are undamaged, unassembled(未组装的)and unused, you could return them in their original package within 60 days (IKEA FAMILY member within 180 days) together with your original receipt/invoice (bank card POS receipt is needed if you have paid this way), we will refund you the same way as you have paid. Sorry, we cannot accept exchange or return of food, plants, liquid bathing products, AS-IS products, customized products, kitchen electrical appliance and all products that have already been cut, sewed or painted.“The exchange and return policy above applies only to the products purchased from IKEA stores in mainland China”

    IKEA Restaurant/Café

    The restaurant/café serves both classic Swedish dishes and local favorites, and is one of the most popular areas of the whole IKEA store. Shopping at IKEA is fun and offers great value, but can also be hard work, so stop by and treat yourself to a refreshing drink and a bite to eat.

阅读理解

    Poet William Stafford once said that we are defined more by the detours in life than by the narrow road toward goals. I like this image. But it was quite by accident that I discovered the deep meaning of his words.

    For years we made the long drive from our home in Seattle to my parents' home in Boise in nine hours. We traveled the way most people do: the fastest, shortest, easiest road, especially when I was alone with four noisy, restless kids who hate confinement and have strong opinions about everything.

    Road trips felt risky, so I would drive fast, stopping only when I had to. We would stick to the freeways and arrive tired.

    But then Banner, our lamb was born. He was rejected by his mama days before our planned trip to Boise. I had two choices: leave Banner with my husband, or take him with me. My husband made the decision for me.

    That is how I found myself on the road with four kids, a baby lamb and nothing but my everlasting optimism to see me through. We took the country roads out of necessity. We had to stop every hour, let Banner shake out his legs and feed him. The kids chased him and one another. They'dget back in the car breathless and energized, smelling fresh from the cold air.

    We explored side roads, catching grasshoppers in waist-high grass. Even if we simply looked out of the car windows at baby pigs following their mother, or fish leaping out of the water, it was better than the best ride down the freeway. Here was life and new horizons.

    We eventually arrived at my parents' doorstep astonishingly fresh and full of stories.

    I grew brave with the trip back home and creative with my disciplining technique. On an empty section of road, everyone started quarreling. I stopped the car, ordered all kids out and told them to meet me up ahead. I parked my car half a mile away and read my book in sweet silence.

    Some road trips are by necessity fast and straight. But that trip with Banner opened our eyes to a world available to anyone adventurous enough to wander around and made me realize that a detour may uncover the best part of journey—and the best part of yourself.

阅读理解

    The Dunning-Kruger effect is a type of cognitive bias (偏见) in which people believe that they are smarter and more capable than they really are. Essentially, low ability people do not possess the skills needed to recognize their own incompetence. The combination of poor self-awareness and low cognitive ability leads them to overestimate their own capabilities. This phenomenon is something you have likely experienced in real life, perhaps at a holiday family gathering. Throughout the course of the meal, a member of your extended family begins spouting off on a topic, boldly announcing that he is correct and that everyone else's opinion is stupid, uninformed, and just plain wrong. It may be plainly evident to everyone that this person has no idea what he is talking about, but he talks continuously, blithely oblivious (忘乎所以) to his own ignorance.

    The effect is named after researchers David Dunning and Justin Kruger, two social psychologists. They found incompetent people are not only poor performers, they are also unable to accurately assess and recognize the quality of their own work. These low performers were also unable to recognize the skill and competence levels of other people, which is part of the reason why they consistently view themselves as better, more capable, and more knowledgeable than others.

    This is the reason why students who earn failing scores on exams sometimes feel that they deserved a much higher score. They overestimate their own knowledge and ability and are incapable of seeing the poorness of their performance.

    “In many cases, the incompetent are often blessed with an inappropriate confidence, encouraged by something that feels to them like knowledge.” Dunning and his colleagues have also performed experiments where they ask respondents if they are familiar with terms related to subjects including politics, biology, physics, and geography. Along with genuine concepts, they added completely made-up terms. In one such study, approximately 90 percent of respondents claimed that they had at least some knowledge of the made-up terms.

    So what can you do to gain a more realistic assessment of your own abilities? Instead of assuming you know all there is to know about a subject, keep digging deeper. Once you gain greater knowledge of a topic, the more likely you are to recognize how much there is still to learn. Another effective strategy involves asking others for constructive criticism. While it can sometimes be difficult to hear, such feedback can provide valuable insights into how others perceive your abilities. Even as you learn more and get feedback, it can be easy to only pay attention to things that confirm what you think you already know. In order to minimize this confirmation bias, keep challenging your beliefs and expectations and seek out information that challenges your ideas.

阅读短文,从每题所给的A、B、C和D四个选项中,选出最佳选项。

    Londoners are great readers. They buy vast numbers of newspapers and magazines and of books-especially paperbacks, which are still comparatively cheap in spite of ever­increasing rises in the costs of printing. They still continue to buy "proper" books, too, printed on good paper and bound (装订) between hard covers.

    There are many streets in London containing shops which specialize in book­selling. Perhaps the best known of these is Charring Cross Road in the very heart of London. Here bookshops of all sorts and sizes are to be found, from the celebrated one which boasts of being "the biggest bookshop in the world" to the tiny, dusty little places which seem to have been left over from Dickens' time. Some of these shops stock, or will obtain, any kind of books, but many of them specialize in second­hand books, in art books, in foreign books, in books on philosophy, politics or any other of the countless subjects about which books may be written. One shop in this area specializes only in books about ballet!

    Although it may be the most convenient place for Londoners to buy books, Charring Cross Road is not the cheapest. For the really cheap second­hand books, the collector must venture off the beaten track, to Farringdon Road, for example, in the East Central district of London. Here there is nothing so impressive as bookshops. The booksellers come along each morning and pour out their sacks of books onto small handcarts. And the collectors, some professionals and some amateurs, have been waiting for them. In places like this they can still, occasionally, pick up for a few pence an old one that may be worth many pounds.

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