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题型:阅读理解 题类:常考题 难易度:普通

云南省玉溪一中2018-2019学年高二下学期英语期中考试试卷

阅读理解

    In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment. Modern businesses have been following his lead, with more tactics(策略).

    One tactic involves where to display the goods. For example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food later in their trip. In department stores, the women's shoe section is generally next to the women's makeup section: while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over and find some cosmetics they might want to try later.

    Besides, businesses seek to appeal to customers' senses. Stores notice that the smell of baked goods encourages shopping, so they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wines went up.

    When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decisions in the first few seconds upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the pool through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses.

(1)、Why do stores usually display fruits and vegetables in the first section?
A、To save customers times. B、To show they are high quality foods. C、To help sell junk food. D、To sell them at discount prices.
(2)、According to Paragraph 3, which of the following encourages customers to buy?
A、Opening the store early in the morning. B、Displaying British wines next to French ones. C、Inviting customers to play music. D、Filling the store with the smell of fresh bread.
(3)、What is the California builder's story intended to prove?
A、The house structure is a key factor customers consider. B、The more costly the house is, the better it sells. C、An ocean view is much to the customers' taste. D、A good first impression increases sales.
(4)、What is the main purpose of the passage?
A、To explain how businesses turn people into their customers. B、To introduce how businesses have grown from the past. C、To report researches on customer behavior. D、To show dishonest business practices
举一反三
阅读理解

    A busy public square in the Chinese city of Nanjing is home to an unusual experiment.

    For almost two months, the country's first “honesty bookshop” has occupied(占据) a sidewalk on HanZhong Road in the city's Gulou District.

    With no cashier or other staff, the store relies on trust for payment.

    Making money isn't the company's main goal and they don't punish those who take books without paying.

    “If they can really finish the books, it doesn't matter if they took the books for free,” Zhu Yu, the marketing director of the company says.

    “In fact, we are really happy to witness so many people taking books from the honesty bookshop.” After browsing the four wooden bookshelves, customers must drop their money in a locked box.

    Prices are set at 30% of the usual cover price. Zhu hopes that his sidewalk store, which sells, on average, 60 books a day, will make more people interested in reading. Like elsewhere, e-books are affecting sales of traditional books, and traditional books and many independent booksellers are struggling.

    Zhu got permission from the city government to use the sidewalk and says he's determined to make it a long-term project.

    He says the store is open every day, except when it rains, and it's locked up each night.

    In September last year, the company laid out 1,000 books and reading lamps on the ground and encouraged people “to go on a date” with a book.

    “Independent bookshops represent the well-being of the city.” Zhu told CNN in 2013, “when a city is losing its bookshops, it's actually losing something in its soul.”

If the success of the Honesty Bookstore is any guide, Nanjing's soul is in pretty good shape.

阅读理解

    One night, the first floor of the house suddenly caught fire. The fire was big, and soon became a sea of fire. On the second floor lived a little girl and her grandmother; the little girl's parents had died, and she lived together with her grandma. In order to rescue the little girl, the grandmother was burned to death, leaving the little girl crying for help loudly.

    How could people enter the house? At the very moment, a man carrying a ladder rushed to the flames and got into the window. When he appeared again in the eyes of the people, the little girl was in his arms. He gave the child to the crowd, and then disappeared into the night.

    This little girl had no family. Two months later a meeting was held to find a person to adopt (收养) the girl. A teacher was willing to adopt this child, and said she could give her the best education; a farmer wanted to adopt this child, saying that village life would let the child grow up healthily and happily; a rich man said, “I can give the child everything that others can do.”

    A lot of people who wanted to adopt this child said about many benefits of their adopting the child. But the little girl's face had no expression. At this time, a man, through the crowd, walked straight in front of the little girl, and opened his arms for the little girl. People were puzzled, and they found that the man had terrible scars on his arms. The little girl let out a cry, “This is the man who saved me!” She suddenly jumped up, and buried her face in his arms and sobbed. Naturally the man adopted the girl.

阅读理解

    A study, conducted by David Evans of the World Bank and Anna Popova of Stanford University, looked at 19 programs around the world in which individuals were given cash transfers from the government, either as a handout or as a "reward" for something like getting kids to school on time or taking them to the doctor for checkups.

    Evans and Popova looked at the impact those cash transfers had on the family budget and whether or not they led to an increase in spending on alcohol and cigarettes .What they found was that they almost always led to a reduction in a family's alcohol and tobacco purchases.

     The news may surprise some people, but it's true, and the researchers have several theories about why.

    One theory is that the cash transfer made things possible that once seemed impossible. Investing in their kids' education or buying healthier and more expensive foods may be within reach now, but without the cash handout, these goals weren't even a possibility. So families cut back on other expenses (like alcohol and tobacco) to make those dreams a reality.

    Another theory is that people just generally seem to do what they're told. If they are given money and told to use it for their family's welfare, in most cases, they will do just that. And that leads to the third theory: These cash transfers are usually given to women, and studies show that when women control the purse strings, more money is spent on taking care of their children.

    Whatever the reason for the trend, the data is clear—families that receive cash handouts don't waste the money on booze and cigarettes as was previously thought. Instead, they typically use that money for the benefit of their families. And that's money well spent.

阅读理解

    Giving generously and receiving gratefully make it easier to live happily with others. Yet, why do we have such difficulty accomplishing these things in our relationships? I think people refuse to be generous with others because they fear being used.

    For example, my husband and I have family members who only contact us when they need money. We usually accept their requests, but we rarely receive a “thank you”. Most people would say that my husband and I are being used. But when we give, we shouldn't be giving for the purpose of getting gratitude. Rather, we should be giving because it's a good thing to do.

    Everything that we have, from our ability to wake up each morning to the money in our bank account, is a gift from the world. In return, the world asks us to use these gifts to help others, either by giving them our time or our resources. The good news is that when we live our lives being nice to others, our lives run more smoothly.

    If you're generous, yes, some people will use you. But if you practice being generous, most of your relationships will improve. And at the same time, we should remember to receive gratefully. I truly believe that you cannot say “thank you” enough.

    So often we get lazy about expressing gratitude. Parents can feel unappreciated by their children, and teachers can feel unappreciated by their students. Just because a task is part of someone's job description doesn't mean that you shouldn't thank them for it.

    Words of appreciation make others feel good about themselves like nothing else. It's good for us to say “thank you” because we often need to tell ourselves how lucky we are.

    If you are looking for a way to improve your life, I can give you one: Give generously and receive gratefully.

阅读理解

Inspired by the movement to protect the Carmanah Valley and Clayoquot Sound, I decided to devote myself to producing images for conservation full-time in 1992. Since that time my work has taken me all over the world and my photos have appeared in many major magazines. However, many of my most rewarding moments have come from working on projects in British Columbia, Canada, and sharing those images in slide show tours I have given throughout Canada, the U. S. and Europe.

The more I travel and photograph in other parts of the world, the more I have come to realize the wilderness we have in Canada is truly special and rare.

I have always felt that as a photographer my goal is to approach the natural environment with the sense of wonder and curiosity that comes so naturally to children. This, I believe, is one of the basic keys not just to producing meaningful images, but more importantly, to gaining a full appreciation and enjoyment of the natural world.

I find that not only my best images, but also my most enjoyable experiences in nature, occur when I have an open mind and follow my intuition (直觉). When I feel drawn to a certain scene, I try to make the scene simple and not include anything that is not relevant. I also try all ways to look for beautiful light. Early morning and the end of the day almost always produce light that results in more pleasing images than those taken under the strong light in the middle of a sunny day. Soft cloudy skies are wonderful for photographing all day, especially in our beautiful forests or for small subjects like wildflowers. Rain, storms, and snow also provide wonderful opportunities for new and different kinds of images.

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