A few years ago, a company called Space Marketing came up with a plan to send a mile–long advertisement into space. To advertising agencies (机构), it would have been “a dream come true”. However, advertising standards agencies finally decided not to allow Space Marketing to go ahead with their plans and they were forced to give them up.

    Space may indeed be the final place for advertisers, because on Earth we are already surrounded by advertising wherever we are and whatever we are doing. Apart from the obvious adverts that we see every day on TV, and in newspapers and magazines, there is a whole 'other world' of advertising messages for our attention. There are ads that we see on the side of the bus we catch to work, for example. And what about the logos (商标) we see on the clothing of the people we walk past in the streets?

    Most of the time, we are probably not even aware of (意识到的) these less obvious advertising methods, but that doesn't mean that they don't work. Take 'product placement', for example. You are in a cinema, watching the latest Hollywood movie. Look carefully at the make of car your favorite actor is driving. And what about his watch? Can you see what brand it is? Chances are, you can, and the company that owns the brand is likely to have paid thousands for it to appear in the film.

    So, whether Space Marketing finally succeeds in sending ads into space or not is perhaps less important than it might seem. This would not change a thing. Our everyday lives are already strongly influenced by advertising whether we realize it or not.

    There are some differences between American English and British English. Some differences are quite interesting.

    When my friend Lily from London used the word “larder”, I didn't know what it meant. Realizing I didn't follow her, she used another word. I finally knew she wanted to find something to keep some food. The next word came up when we were planning a lunch date. She jotted down the date and time in her diary, while I marked my calendar. If she called me on the phone, she would ring me up. But if the line was busy, she would say the line was engaged.

    Most times, I can know what Lily means. Last week, she regretted sending her boys to watch an early morning tennis game without their fleeces. I thought that she meant without their jackets or something like those. Other times, we have to ask each other. She recently told me a funny tale about a woman who was pissed. I wondered what had made the lady angry. It turns out that pissed means drunk.

    Here is one more example. My British friend Jane was filling out a ticket at the grocery store recently. She asked the young man if he had a rubber. When she noticed he didn't follow her, she quickly asked for an eraser, which, in England, is often called a rubber.

    In order to communicate well with the British, we Americans should learn some words that the British use differently. And I think people who learn English as a second language should also realize that there are differences between American English and British English.

    As our closest neighbor in space, the moon has been the subject of popular myths, songs and poems since ancient times. And it has no less fascinated scientists. But even after centuries of research many questions remain to be answered about Earth's only satellite. Perhaps the Chang'e-4 lunar probe will be able to reveal more of its secrets.

    On Dec 8, the probe lifted off from Xichang Satellite Launch Center in Sichuan Province. It is the first probe to the far side of moon.

    The Earth's gravity slows the moon's rotation, matching it to the speed of its orbit. Thus, the far side of the moon is always dark and has never been seen. It's this sense of the unknown that makes the far side of the moon such an interesting place for scientific and space exploration.

Long exposed to solar winds, the far side may have the special soil and minerals in its upper mantle(地幔).For this reason, Chang'e-4 will study the effect of solar winds on the lunar surface and any minerals found beneath the spacecraft.

    Chang'e-4 is also carrying flower seeds and potato and silkworm eggs to see whether life is possible on the moon. If it is, then the moon will become a more likely destination for space travel in the future. However, due to communication problems, exploration of the dark side will not be easy.

    As the far side is blocked off from us, radio noise coming off Earth is also blocked. This is why China launched the relay satellite Queqiao in May—so that communication between Earth and the probe could go ahead. Power supply will also be a challenge to the mission.

    Chang'e-4 gets energy from the sun through its solar panels. However, a lunar day has the length of 28 Earth days. This means that the probe will need to orbit the moon for over 20 days to be in a position to be able to land in moon daylight and so use its solar panels.

    According to Xinhua, if everything goes well, the satellite will land on the far side on Jan 2.

    The New York Times described the journey as “groundbreaking”, and wrote that it will “give clues to the history and development of the moon”.

    Unbelievable Stories of Animals Acting Just Like Humans

    Horses are picky eaters

    Horses have an even better sense of smell than humans do. When horses raise their noses and open their nostrils (鼻孔) , their nervous system allows them to sense smells we can't sense. This might explain why they refuse dirty water and carefully mover around meadows, eating only the tastiest grasses, experts say.

    Whale says thanks

    In 2011, a whale expert spotted a humpback whale trapped in a fishing net and spent an hour freeing it. Afterward, in an hour-long display of thanks, the whale swam near their boat and leaped into the air about 40 times.

    Pandas like to be naughty

    Is there anything more lovely than a baby panda, except maybe a human baby? In fact, baby pandas sometimes behave like human babies. They sleep in the same positions and value their thumbs. Pandas are shy by nature for its shy behaviors such as covering its face with a paw of ducking its head when confronted by a stranger.

    A cat honors its owner

    Paper towels, and a plastic cup are just a few of the gifts that Toldo, a devoted three-year-old gray-and-white cat, has placed on his former owner Iozzelli Renzo's grave every day since the man died in September 2011. Renzo adopted Toldo from a shelter when the cat was three months old, and the two formed an inseparable bond. After Renzo passed away. Toldo followed the coffin to the cemetery, and now “stands guard” at the grave for hours at a time.

    There is a cry of anger, and a tennis racket crashes to the ground. Jake, age 7, has just lost another match and is now in tears beside the court. His sister Sally, just one year older, looks at her mother and rolls her eyes: it is hard to enjoy winning when this keeps happening. It is not an unusual situation, and it is one reason why many people argue that competition is bad for children. However, the truth is that competitive games are a valuable preparation for adult life.

    Games with winners and losers give children the chance to experience life's ups and downs. Take Jake, for example. Even though he is unhappy now, he will probably be smiling and laughing with his sister in a few minutes, just like the last time this happened. Gradually, he will learn that the world does not end when you lose a game. Eventually, he may even be able to lose with a smile on his face. This is an important lesson. Not everything in life goes the way you would like, and it is important to know how to handle disappointment when it occurs.

    Children who participate in competitive games develop qualities that allow them to succeed in the complex world of adult life. For example, one of the missions of the Youth Olympic Games is to inspire young people to adopt the Olympic values, which include striving, determination and optimism. Competition creates a desire to do better. Children have to learn to succeed in a competitive atmosphere in order to take advantage of opportunities in the future. Although it is possible to win by chance occasionally, people who win and keep winning work very hard to achieve their success.

    On the negative side, there are those who will say that competition actually encourages some values, which does happen. It is common to see sports competition in which the desire to win has replaced the desire to have fun. You may even see very young children playing violently—like the superstars they see on TV. While the bad behavior of young athletes is troubling, the problem is not the competition itself. In reality, the blame lies with the professional players who are bad role models for these children. In fact, a recent study of young athletes by the school of Physical Health Education at the University of Wyoming showed an improvement in mood after exercise, athletes were less depressed or tense.

    Of course, there are parents who argue that children of Jake's age are too young to handle the pain of losing. But whether we like it or not, adult life is very competitive, and keeping children away from competition does them more harm than good. If children do not learn how to compete, they will be defeated by people who can. It is an unfortunate fact of life: whether ten or a hundred people want the same job, there can be only one winner. Wouldn't you want your child to be that person?

    Throughout history scientists have risked their health and their lives in their search for the truth.

    Sir Isaac Newton, the seventeenth century scientist, was very smart, but that didn't stop him from doing some pretty stupid things. In his laboratory in Cambridge he often did the strangest experiments. Once, while testing how light passes through lenses (晶状体), he put a long needle into his eye, pushed it to the back, and then moved it around just to see what would happen. Luckily, nothing long-lasting did. On another occasion he stared at the sun for as long as he could bear, to discover what effect this would have on his sight. Again he escaped suffering permanent damage, though he had to spend some days in a darkened room before his eyes recovered.

    In the 1750s the Swedish chemist Karl Scheele was the first person to find a way to produce phosphorus (磷). He in fact discovered eight more chemical elements including chlorine (氯), though he didn't get any praise for them. He was a very clever scientist, but his one failing was a curious habit of tasting a little of every substance he worked with. This risky practice finally caught up with him, and in 1786 he was found dead in his laboratory surrounded by a large number of dangerous chemicals, any of which might have been responsible for his death.

    Eugene Shoemaker was a respected geologist. He spent a large part of his life studying craters (火山口) on the moon, and how they were formed, and later did research into the comets of the planet Jupiter. In 1997 he and his wife were in the Australian desert where they went every year to search for places where comets might have hit the earth. While driving in the Tanami desert, normally one of the emptiest places in the world, another vehicle crashed into them and Shoemaker was killed on the spot. Some of his ashes (骨灰) were sent to the moon aboard the Lunar Prospector spacecraft and left there — he is the only person who has had this honor.