A news release (释放，发布）is a tool of communication，through which information is passed to even the farthest end of the world.It keeps us well informed of the happenings of the world which would otherwise remain unknown.

    When writing a news release，keep in mind that the media receive hundreds of releases every day.Try to follow these guidelines：Keep it short and professional.Come up with a catchy headline that will grasp someone's attention.Sometimes the title will take more time to come up with than writing the release.That's okay－the headline could be critical for getting an event covered!

    Cover the 5 W's in your first paragraph.Those are who you are; what you are doing；where，when you are doing；why you are doing it，which help us understand the details about the event.Besides，any opinions in the news release should be put in quotations from your designated spokesperson.Include things that the media finds newsworthy，which is the most essential.

    Make the time on your news release at least half an hour later than the time you have told activists to show up at an event.This will ensure that activists are prepared and in place by the time the media arrive.

    Choose a spokesperson for the event who can be quoted in the release and will be available for calls at that number the day before the event.

    Have someone proof the release for spelling，grammar and content (determine whether what you are trying to relay is clear and right)．Sometimes the person who writes the release may not notice mistakes that a fresh pair of eyes will catch.

    Accuracy is the last but not least important in terms of your content and the location and time that you tell the media.If you do make a mistake，it is critical that you call and notify the media of the correction.

    Jimmy is an automotive mechanic, but he lost his job a few months ago. He has good heart, but always feared applying for a new job.

One day, he gathered up all his strength and decided to attend a job interview. His appointment was at 10 am and it was already 8:30. While waiting for a bus to the office where he was supposed to be interviewed, he saw an elderly man wildly kicking the tyre(轮胎） of his car. Obviously there was something wrong with the car. Jimmy immediately went up to lend him a hand. When Jimmy finished working on the car, the old man asked him how much he should pay for the service. Jimmy said there was no need to pay him; he just helped someone in need, and he had to rush for an interview. Then the old man said, “Well, I could take you to the office for your interview. It's the least I could do. Please. I insist.” Jimmy agreed.

Upon arrival, Jimmy found a long line of applications waiting to be interviewed. Jimmy still had some grease on him after the car repair, but he did not have much time to wash it off or have a change of shirt. One by one, the applicants left the interviewer's office with disappointed look on their faces. Finally his name was called. The interviewer was sitting on a large chair facing the office window. Rocking the chair back and forth, he asked, “Do you really need to be interviewed?” Jimmy's heart sank. “With the way I look now, how could I possibly pass this interview?” he thought to himself.

Then the interviewer turned the chair and to Jimmy's surprise, it was the old man he helped earlier in the morning. It turned out he was the General Manager of the company.

“Sorry I had to keep you waiting, but I was pretty sure I made the right decision to have you as part of our workforce before you even stepped into the office. I just know you'd be a trustworthy worker. Congratulations!” Jimmy sat down and they shared a cup of well-deserved coffee as he landed himself a new job.

    "How are you" is a nice question. It's a friendly way that people in the United States greet each other. But "How are you?" is also a very unusual question. It's a question that often doesn't have an answer. The person who asks "How are you?" hopes to hear the answer "Fine.", even if the person's friend isn't fine. The reason is that "How are you?" isn't really a question and "Fine." isn't really an answer. They are simply other way of saying "Hello!" or "Hi!".

    Sometimes, people also don't say exactly what they mean. For example, when someone asks, "Do you agree?", the other person might be thinking, "No, I disagree. I think you're wrong…"But it isn't very polite to disagree strongly, so the other person might say "I'm not sure…". It's a nice way to say that you don't agree with someone.

    People also don't say exactly what they are thinking when they finish talking with other people. For example, many talks over the phone finish when one person says "I've to go now." Often, the person who wants to hang up gives an excuse," Someone is at the door." "Something is burning on the stove." The excuses might be real, or it might not. Perhaps the person who wants to hang up simply doesn't want to talk any more, but it isn't polite to say that. The excuse is more polite, and it doesn't hurt the other person.

    When they are greeting each other, talking about an idea, or finishing a talk, people often don't say exactly what they are thinking. It's an important way that people try to be nice to each other, and it's also a part of the game of language.

    Reader: For six years, I've run an office that has two employees: me and my boss. He used to be so appreciative that I didn't mind doing a little extra, but about two months ago, he started being rude and demanding. Now he even yells when I don't have time to bring his favorite wine to his home after work.

    This change started when we met a wealthy new customer, who is a huge jerk (古怪的人) — my boss's new behavior is just like his.

    My boss is a good man; he and his family have treated me like a little sister. Is there a good way to discuss this with him?

    Karla: Sounds like your new customer has set a bad example to your boss. You need to remind your boss that you're in his corner— but you're not his slave. My suggestions are as follows.

Start with a simple question in a calm moment: "Is everything okay?"

State the truth: "Until recently, I've felt like a valued teammate. But our relationship has become tense. Your expectations of me seem to have changed. Although I used to do occasional personal businesses for you as a favor, now it seems expected."

Draw your lines: "If you think my job description needs to change or my performance is not good enough, let's discuss that. Otherwise, I need you to stop yelling at me and to respect my personal time."

Ideally, you'll get an apology and a promise to do better. After that, it's a matter of reinforcement (加强) . If he starts yelling, look at him with a calm expression. After he cools down, restate his request and add, "Is that correct?" For the unreasonable request, such as fetching his favorite wine after work: "I'm afraid I can't take care of that for you." If he keeps acting like a jerk, there are bosses out there who will better respect your time and talent.

    Karla L. Miller is ready to hear your work dramas. Send your questions to wpmagazine@washpost.com.

    After finishing a meal at an American Chinese restaurant you probably expect to receive a handful of fortune cookies after you pay the bill. Fortune cookies are in Chinese restaurants throughout the United States. It's rather satisfying to crack open a cookie at the end of your meal and read your “lucky fortune” on the slip of paper inside.

    The exact origin of the fortune cookie is unknown. It is thought that the tasty snack was the first introduced into San Francisco in 1914, after an immigrant began distributing the cookie with “thank you” notes in them. These “thank you” notes were intended as symbols of appreciation for friends who stood with him through the economic hardship and discrimination of his early life in America.

    There is an alternate origin story. Los Angeles is regarded as the site of the fortune cookie's invention. In this version of the story, David Jung, a Chinese immigrant residing in L. A., is thought to have created the cookie in order to uplift the spirits of the poor and homeless. In 1918, Jung handed out the cookies for free to the poor outside his shop and each cookie contained a strip of paper with an inspirational sentence printed on it.

    Fortune cookies first began to gain popularity in mainstream American culture during WWII. Chinese restaurants would serve them in place of desserts, as desserts were not popular in traditional Chinese cuisine. Today fortune cookies are not tied to Chinese-American culture. In fact, the largest fortune cookie manufacturer is located in the United States and it produces 4.5 million fortune cookies a day —— an evidence to the modern-day popularity of the snack. However, an attempt to introduce the fortune cookie to China in 1992 was a failure, and the cookie was cited for being “too American.”

    So the next time you break open a fortune cookie and read a fortune about the many successes you should expect in your future, remember that the conclusion to your Chinese restaurant meal may not be as Chinese as you think.

    At least 20 people died and hundreds were injured in a bridge collapse in the eastern Indian city of Kolkata Thursday. Witnesses said many people and vehicles, including two buses carrying more than 100 passengers, were under the bridge when it fell. They also said construction workers had set up camps near the bridge site where they would sleep and cook.

    Before rescue teams arrived, local residents and firefighters used their bare hands to try to rescue people trapped under the debris. The collapsed bridge is in a busy commercial area of Kolkata. Its location has made it difficult for rescue operations. Access to the area is blocked on both sides by buildings, and the streets are blocked with heavy traffic.

    Reuters (路透社) reports that the Chief Minister of West Bengal, Mamata Banerjee, rushed to the scene of the collapse. She said that rescuing those trapped is her “top priority”. Banerjee said those responsible for the disaster will be punished. Yet she faces questions about the safety of the construction project. The Telegraph newspaper reported last November that Banerjee wanted the bridge — already five years overdue — to be completed by February. Project engineers said they were concerned over whether this would be possible, the newspaper said at the time. Construction workers had been on a strict schedule to complete the bridge. The disaster could affect the West Bengal election next month. An Indian company, IVRCL, was building the 2­kilometer bridge, its website said. IVRCL's director of operations said the company was not sure of the cause of the disaster.