In the United States and several other countries , 2.5 million children play baseball in an organization called Little League . They play on teams in their hometowns . Their parents and other adults in the community coach or instruct them and serve as umpires（裁判员）to make sure that everyone follows the rules . Local businesses give money for the ball fields and the uniforms . Local teams compete against each other and the winners get to play teams that are more distant . Eventually , the top teams go to the Little League World Series .

    One hundred years after Abner Doubleday invented baseball in Cooperstown , New York , in 1839 , Little League got started in Pennsylvania . Three men started the game for neighborhood boys with a smaller playing field and fewer innings（局）than adult baseball . Little League became popular after World War II when the game spread across the United States . By 1955 it was played throughout North America and within five years it had spread to Europe. Children's baseball really caught on in Japan and Taiwan of China and teams from those areas won the World Series seven out of eight years . After this , the organization tried banning foreign teams from the World Series , but the ban came to an end after one year .

    At first , Little League was only for boys aged nine to twelve . However , in 1974 , the parents of girl baseball players brought a law suit . The courts ruled that Little League had to include both boys and girls . Later Little League added on softball and other games for teenagers up to age eighteen . Occasionally , a Little Leaguer becomes a professional player . For example , Gary Carter went from Little League to play nineteen seasons in the Major Leagues , ten of them as an All-Star player . By and large , youngsters play baseball for fun , but their parents are pround of them .

    It was close to midnight and it was unusual to see vehicles on the road. However, several trucks pulled over and workers silently unloaded camera equipment and cardboard boxes, and then carried them inside the Morgenson family home.

    What took place over the next eight weeks was inspired by a Hollywood movie called The Joneses about a family of marketers who move into a local neighborhood to sell their products secretly to their neighbors. The idea was to test the power of word-of-mouth marketing. By filming a 'rear' family in unscripted (无剧本的) situations, my team and I would document how the Morgensons' circle of friends responded to brands and products the Morgensons bought into their lives.

    With the help of 35 video cameras and 25 microphones hidden inside the furniture, the operation done secretly showed something shocking. The most powerful hidden persuader of all isn't in your TV or on the shelves of your supermarket. It's a far more important influence that's around you almost every waking moment: your very own friends and neighbors. There is nothing quite so persuasive as observing someone we respect or admire using a brand or product.

    Our analysis also found that the brands the Morgensons used went faster. About one third of the Morgensons' friends began promoting these same brands to their friends. We also found that the brands their friends were most likely to buy at the Morgensons' suggestion were the bigger and better-known ones. This proved my thoughts that traditional marketing and secret marketing work well together. The most persuasive advertising strategies are strengthened by word-of-mouth advertising.

    Whenever I meet with company managers, I tell them that the people who hold the real marketing power are mouse-clicking consumers and their wide circles of real-life friends. In other words, the people who hold the real power are us.

    What do we think of when we someone mentions Scandinavia(斯堪的纳维亚半岛), the group of Northern European countries? Many things come to mind. We might think of the breath-taking natural beauty of Norway's fjords(海湾). If we enjoyed the fairy tales of Han Christian Anderson as children, perhaps we will think of  Denmark's capital, Copenhagen, and its statue of Anderson's Little Mermaid（美人鱼）.

    Perhaps we shiver at the thought of Scandinavia, as the countries there can be very cold. Or maybe we imagine this part of the world, so high up in the Northern Hemisphere, as dark and a little gloomy.

    What doesn't come to mind is people who like to party. However, according to a survey released by travel site Hostel-world this month, Scandinavia has some of the most sociable cities on the planet.

    For the study, 12,188 people from cities around the world were asked about their attitudes to socializing. Overall, Gothenburg in Sweden came out on top, but Copenhagen and Stockholm also placed highly, among with more predictably lively cities like New York and Madrid.

    A city made up of many little islands, Gothenburg is, according to The Daily Telegraph, "charming in an old-fashioned way". The city's authorities have preserved Gothenburg's attractive wooden houses from the 19^th century. Many of these have been made over into restaurant and coffee bars. Music fans are as well satisfied too — Gothenburg has dozens of record stores and live music venues(场所).

    As you'd expect, Scandinavia cities are also welcoming to visitors. People here don't care about your cultural background or anything else that some other places might take exception to. In these friendly Scandinavia cities, everyone's invited to the party.

    It seems that in many places storms visit more often. When a storm is coming, most people leave the area as quickly as possible and head for safety. But there are a few people who will get into their cars and go straight for the center of the storm. These people are willing to risk being killed by floods or 100-kilometer-an-hour winds for the excitement of watching the storm close up.

    "Storm chasing" is becoming an increasingly popular hobby, especially in the Midwest of the United States, where there are frequent storms between March and July. A storm chaser begins the day by checking the Internet for the latest weather reports, and then drives up to 1,000 kilometers to where the storm will be and waits for it to develop.

    Although anyone can do it, storm chasing is extremely dangerous. The power of a big storm can throw a cow into the air or destroy a whole house in seconds. Storm chasers are also often hurt in accidents caused by driving in a heavy rain. If you are a beginner, it is much safer to join a group for storm-chasing vacations during the storm season.

    Even then, storm chasing is not all adventure and excitement. "Storm chasing is 95% driving," says Daniel Lynch, who spends most of his summer storm-chasing. "Sometimes you can sit around for hours waiting for something to happen, and all you get is blue sky and a few light showers."

    However, for storm chasers, it is all worth it. "When you get close to a storm, it is the most exciting sight you will ever see in your life," says Jasper Morley. "Every storm is an example of the power of nature. It is the greatest show on Earth."

    When we don't understand each other's language, we can talk with the help of signs.

    A Frenchman was once travelling in England. He could not speak English at all. One day he went into a restaurant and sat down at a table. When the waiter came, he opened his mouth, put his fingers in it, and took out again. He wanted to say. "Bring me something to eat."

    The waiter soon brought him a cup of tea. The man moved his head from side to side. The waiter understood him and took the tea away. In a moment he came with a cup of coffee. But the man again refused it. He shook his head whenever the waiter brought him something to drink, for drinks are not food.

    When the man was going away, another man came in. This man saw the waiter, and he put his hand on his stomach. That was enough. In a few minutes there was a large plate of meat and vegetables on the table in front of him.

    So you see, we cannot understand the language of signs as well as we can understand the language of words.

    A dog found swimming more than 220 kilometers off the coast of Thailand has been returned safely to land.

    Late last week, workers on an oil rig (钻井平台) noticed the animal, all alone, in the water. It began swimming toward the side of the rig. The dog was able to get itself onto a solid area.

    He appeared cold, tired and fearful. The workers lowered a rope and secured it around the dog. Then, they worked together to pull the animal up to safety.

    The crew that found the dog quickly gave their new friend a name: Boonrod. The name means something similar to one who survives in a disaster in the Thai language.

    One of those workers was Vitisak Payalaw. He has been providing updates on Boonrod on his Facebook page. He said it was lucky that the crew noticed the dog in the water. If there had been waves, he said, the animal would not have been seen.

    No one knows how Boonrod ended up all alone at sea, or how long he had been out there. But Vitisak and others have guessed the animal might have fallen off a fishing boat.

    On Monday, Boonrod arrived on dry land. A team of animal doctors was waiting for him in the southern Thai province of Songkhla. Workers at the Songkhla port also welcomed the dog with neck rubs and a special welcome necklace made of yellow flowers. Many people took pictures with Boonrod.

    Vitisak wrote on Facebook, Today (April 15), a ship transporting the dog arrived onshore at around 10.am. His overall condition has improved. He is getting stronger and can smile.

    The dog is now in the care of an animal doctor in Songkhla. The animal protection group Watchdog Thailand said he is in good condition and getting stronger. On Tuesday, the group published pictures of Boonrod getting washed—and getting plenty of love and attention.

    Vitisak says that if no one claims Boonrod as their pet, he will take him with him to his home in northeast Thailand.