My mother once was a follower of traditional methods when it came to anything. She cooked traditional food, liked dressing up traditionally and thus was fond of traditional way of shopping. She loved going to the market and going from one shop to another to find out what suited her best. She could walk miles when it came to shopping along with her friends. She was familiar with all the local markets and shops and by now knows very well where she can get best discounts and material.

    However, now she begins to feel her age and gets tired when she goes out in the market. So one day I decided to introduce a new shop to her, a shop that is much bigger than her usual markets and where she gets better discounts. Yes, I am talking about the online gift stores. She has basic knowledge of computers and can operate a laptop. Initially (起初) she was doubtful about shopping from these online gift shops and wasn't too sure about the quality of the products.

    One fine day I decided to get some branded things for her first so that she could build trust in these shops. I ordered a Timex watch for her along with a Sisley handbag. She never bought things online but when they were delivered as a gift, she jumped for joy. She could not believe that I had ordered these gifts for her despite her being not very positive about online shops. However, after she saw both the products, she believed that these online gift shops would send the promised brand and products. She loved her new watch and the handbag.

    After this incident she ordered a gift for her friend's wedding anniversary. She chose a gift basket that could be made to her requirements. They sent a beautifully decorated basket with fine wines and chocolates. The basket was so carefully decorated that it immediately became her friend's favorite gift. Since then my mother has been often shopping online.

    I remember the first time I got on a horse. When I was a little boy aged two, my mom agreed to let me take a short ride and that was it! From then on, I drove my parents crazy begging for a horse.

    When I was four, I had mutism, in which children stop speaking in certain social situations. I went days, weeks, months without a sound at school. At most, I might quietly whisper to a friend. I suffered silently through school until I was ten when a psychologist had an idea. He asked me what I wanted more than anything else in the world. He explained I was going to be given an opportunity to work for that. And I was permitted to whisper the answer in my mother's ear, “A horse.”

    I was to get a horse, but I had to finish many weekly tasks. I had to answer the phone five times per week, something I had never done before. I had to say one word to my teacher at school and the list went on. For a child with mutism, saying one word to someone can be like climbing Mount Qomolangma. I did everything that was asked of me and the day came. His name was Sequoia, whom I fell in love with immediately. When I was with Sequoia, I forgot all about my problems and felt strong and secure.

    I am participating in society these days. My horse and I made it through a master's degree. I feel I owe my life to the horse and I try to give it back to him every day. He has given me the best gift I could ever imagine, my life.

    A bright yellow “M” tells you that it's a McDonald's restaurant; we also associate the cheerful theme tune “I'm Lovin' It” with the famous US fast food.

A brand's music has a similar effect on its customers as its logo. “It appeals directly to the heart, where consumers' decisions are really made,” wrote Marketing Week.

This is probably why companies from around the world have recently focused more on building a “sonic (声音的) identity”.

    An example is the software company Tencent QQ. Since 2014, this Chinese company has been trying to trademark (申请商标权) its “Di-Di-Di-Di-Di-Di” notification sound. The trademark was finally approved on Nov 15, which means that Tencent's “Di-Di-Di-Di-Di-Di” notification sound is now protected by law and can only be used by QQ.

    Sound and music can also help tell stories. In Game of Thrones (《权力的游戏》) there are so many characters that it is difficult to memorize them all. So, they wrote melodies (旋律) specific to each family. The result is that characters do not only look familiar, but sound familiar too.

    “I think a huge reason why sound inspires action is that, on an unconscious level, we are always listening,” Lauren Nagel, executive creative director at Pandora Media, told GeoMarketing. “You can close your eyes, but you can't shut your ears.”

    Every summer, my family and I visit our relatives in India and whenever we travel, my parents always remind me to drink only bottled or boiled water. On one of my trips to India, I saw children drinking water from the roadside. I was troubled to learn that millions of people, most of them children in developing countries, die each year because of water related diseases.

    Living in the US, I am lucky to be able to turn on the tap and get potable water(饮用水), while one sixth of the world's population lacks access to clean water This year, I entered the Discovery Education 3M Young Scientist Challenge. In late June, I learned that I was selected as one of the top 10 national finalists of this famous middle school science competition. Over the summer, I worked with Dr. Jim Jonza, my Scientist mentor(导师 )from 3M, and developed a system that uses solar energy to purify water. My invention is green and cost effective, and I am looking forward to implementing this in places that are affected(影响)by harmful water pollution.

    In October, my family and I flew to 3M Headquarters in St Paul, Minnesota, where the final event was to be held. For the last challenge, each of us had to present the invention we had been working on over the summer. The first place winner would win $25,000, a trip to Costa Rica, and the title of America' Top Young Scientist. At the awards ceremony, all of us waited anxiously until one of the judges, Danny Forester, started announcing "The winner of the Discovery Education 3M Young Scientist Challenge is…" You could hear a pin(大头针) drop as he opened the paper with the winner' s name, "Deepika Kurup!"

    As America's Top Young Scientist, I was given an opportunity to show my invention on national television and deliver several presentations. One of the most important things I have learned is that communication and teamwork are key to success.

    High school biology teacher Kelly Chavis knew smartphones were a problem in her class. But not even the students realized how much of a problem the devices were until Chavis did an in-class experiment.

    For one class period, students used a whiteboard to count every Snapchat, Instagram, text, call that appeared on their phones. Chavis is among a growing number of teachers, parents and health experts who believe that smartphones are now partly to blame for increasing the levels of student anxiety. "One girl, just during the one hour, got close to 150 Snapchat notifications. 150!" she said.

    Jean Twenge, a psychology professor at San Diego State University in California, said it is not a coincidence that youth mental health issues have risen with the number of phones. "This use of phones has led to a loss of sleep and face-to-face interactions necessary for their growth," she said.

    Researchers are still not sure whether phones cause student depression or depression causes phone use. But nearly 60 percent of parents said they worry about the influence of social media on their child's physical and mental health.

    Both schools and parents are starting to take steps to deal with the problem. Many public schools pay outside companies to watch students' social media activity for signs of anxiety. Other schools invite in yoga teachers and comfort dogs to help calm students.

The hens look up at me from their nesting boxes. They seem slightly annoyed but unsurprised. A child runs up, pushes one of the chickens aside, and snatches two eggs. Around me, a half-dozen more children and adults collect eggs while a half-dozen others hand-feed dried mealworms to birds flocking around our ankles. I reach for an egg from an empty nest. There is something perfect about the way it fits warmly in the palm of my hand before I transfer it into a pretty wire basket provided to me by my hosts. 

The egg harvest is a brief, carefully designed agritourism experience offering an experience of the labor rather than just having a bite of food. Snatching a few eggs and uprooting a few vegetables on the farm tour donˈt constitute a full dayˈs work, but it is also a useful reminder that food doesnˈt just magically appear on restaurant plates and grocery store shelves. Of course, visitors can take those eggs home or bring them to the on-farm restaurant, Clay, where a chef will use them to prepare breakfast. 

A few centuries of industrialization, urbanization, and globalization have collected people into cities, but the attraction of the countryside has always remained. In the new urban-centered world, enterprising farmers have found plenty of opportunities to sell their rural lifestyle along with their crops. Italy promoted the modern model for combining agriculture and tourism in the wake of World War Ⅱ, when the national government encouraged rural populations to continue producing food rather than move to urban areas in search of more profitable jobs. 

Agritourism acts as an umbrella term for a wide variety of activities that take place on farms, including farmstays, where guests sleep on-site. For varying investments of time, energy, and money, anyone can engage in our farming system, giving consumers a peek behind the farm-to-table world.