Buy One Give One

    Buy One Give One (BIG1) is a Singapore-based business and non-profit organization with a job to create a world full of giving. We help businesses around the world give back in meaningful ways so that they can create measurable and long-lasting influence. Since 2007, we have worked with more than 1,600 businesses creating more than 88 million giving activities.

    Our business allows consumers, who may feel disconnected from the problems of the developing world, to become involved in social problems while still purchasing (购买)tor themselves. For example, shoe brands like TOMS promise to donate one pair of shoes for every pair purchased. Soapbox gives soap to a needy child with every purchase. Watch company WeWood plants a tree every time you buy a watch. They have helped socially-conscious consumers purchase products and feel good about providing help to others.

    See what some of our members say about being a part of BIG1.

    *Karen Ormerod

    Every product purchased at our store influences the lives of disadvantaged people in the world. I had never imagined I would be operating a business that could change people's lives. We are making a real difference by just doing what normally do. It is a wonderful experience.

    *Ben Baker

    What a good way of giving resources to where they need to be giving people the gifts of giving, and adding value to organizations along the wav. We have already made 160,000 giving activities through BIGI. Giving has become a necessary part of our everyday business. It's truly brilliant.

    BIGI focuses on the influence of giving on people's lives rather than simply the amounts donated. Our programs stress giving habitually in order to create growing influence around the world. When you join the BIGI giving program, you create your own unique giving stories.

    We do hope you can become a member of us!

    Soda is refreshing and delicious, but it is not part of a healthy, balanced diet. Most sodas are packed with sugar. In fact, a can of soda can be hiding up to 10 teaspoons of sugar! The sugar does make soft drinks delicious, but definitely not nutritious. Too much sugar in a person's diet can lead to diabetes (糖尿病), heart disease, and tooth problems. One of the biggest sugary soda problems is that drinking much can lead to weight gain and even obesity.

    There are diet options available for almost every kind of pop (汽水), which means that you don't have to drink all that sugar in order to enjoy a can of soda. Many studies have been done on whether or not aspartame (甜味剂), the sugar substitute in diet soda, is bad for you. Up to now, there are still conflicting opinions on this issue. The European Food Safety Authority recently concluded that aspartame is safe for most people, even in fairly large amounts. Aspartame still might not be good for you, though. Studies have shown that people who drink diet sodas may actually gain more weight than those who drink regular soda, perhaps because, strangely enough, drinks loaded with fake sugar may actually make you want to eat more.

    Maybe you've decided it's time to cut down on your soda drinking, but what should you drink instead? Water is absolutely the healthiest thing that you can drink. Your body needs water to stay hydrated (水合物) and function properly, and water contains no calories or fat. Drinking fruit juice occasionally is not a bad thing, but you should be careful what juice and how much juice you're drinking. Fruit juices can contain almost as much sugar as pop!

    As with most things to do with your health, moderation is really at the base of any healthy diet. You can totally drink soda, even the sugary kind just, make sure you're not drinking too much!

    People from East Asia tend to have more difficulty than those from Europe in distinguishing facial expressions — and a new report published online in Current Biology explains why.

    Rachael Jack from University of Glasgow, said that rather than scanning evenly across a face as Westerners do, Easterners fix their attention on the eyes.

    "We show that Easterners and Westerners look at different face features to read facial expressions," Jack said. "Westerners look at the eyes and the mouth in equal measure, while Easterners favor the eyes and ignore the mouth."

    According to Jack and his colleagues, the discovery shows that communication of human emotions is more complex than previously believed. As a result, facial expressions that had been considered universally recognizable cannot be used reliably to convey emotions in cross­cultural situations.

    The researchers studied cultural differences in the recognition of facial expressions by recording the facial movements of 13 Western people and 13 Eastern people while they observed pictures of expressive faces and put them into categories: happy, sad, surprised, fearful, disgusted, or angry. They compared how accurately participants read those facial expressions using their particular eye movement strategies.

    It turned out that Easterners focused much greater attention on the eyes and made significantly more errors than Westerners did. "The cultural difference in eye movements that they show is probably a reflection of cultural difference in facial expressions," Jack said. "Our data suggests that while Westerners use the whole face to convey emotions, Easterners use the eyes more and the mouth less."

    In short, the data shows that facial expressions are not universal signals of human emotions. From here on, examining how cultural factors have diversified these basic social skills will help our understanding of human emotions. Otherwise, when it comes to communicating emotions across cultures, Easterners and Westerners will find themselves lost in translation.

    You know the feeling that you have left your phone at home and feel anxious, as if you have lost your connection to the world. “Nomophobia” (无手机恐惧症) affects teenagers and adults alike. You can even do an online test to see if you have it. Last week, researchers from Hong Kong warned that nomophobia is infecting everyone. Their study found that people who use their phones to store, share and access personal memories suffer most. When users were asked to describe how they felt about their phones, words such as “hurt” (neck pain was often reported) and “alone” predicted higher levels of nomophobia.

    “The findings of our study suggest that users regard smartphones as their extended selves and get attached to the devices,” said Dr. Kim Ki Joon. “People experience feelings of anxiety and unpleasantness when separated from their phones.” Meanwhile, an American study shows that smartphone separation can lead to an increase in heart rate and blood pressure.

    So can being without your phone really give you separation anxiety? Professor Mark Griffiths, psychologist and director of the International Gaming Research Unit at Nottingham Trent University, says it is what is on the phone that counts-the social networking that creates Fomo (fear of missing out).

    “We are talking about an internet-connected device that allows people to deal with lots of aspects of their lives,” says Griffiths. “You would have to surgically remove a phone from a teenager because their whole life is rooted in this device.”

Griffiths thinks attachment theory, where we develop emotional dependency on the phone because it holds details of our lives, is a small part of nomophobia. For “screenagers”, it is Fomo that creates the most separation anxiety. If they can't see what's happening on Snapchat or Instagram, they become panic-stricken about not knowing what's going on socially. “But they adapt very quickly if you take them on holiday and there's no internet,” says Griffiths.