Business is the organized approach to providing customers with the goods and services they want. The word business also refers to an organization that provides these goods and services. Most businesses seek to make a profit（利润）— that is, they aim to achieve income that is more than the costs of operating the business. {#blank#}1{#/blank#} Commonly called nonprofits, these organizations are primarily nongovernmental service providers. {#blank#}2{#/blank#}

    Business management is a term used to describe the techniques of planning, direction, and control of the operations of a business. {#blank#}3{#/blank#} One is the establishment（制定）of broad basic policies with respect to production; sales; the purchase of equipment, materials and supplies, and accounting. {#blank#}4{#/blank#}The third relates to the establishment of standards of work in all departments. Direction is concerned primarily with supervision（监管）and guidance by the management in authority. {#blank#}5{#/blank#}

A.Control includes the use of records and reports to compare actual work with the set standards for work.

B.In this connection there is the difference between top management and operative management.

C.Examples of nonprofit business include such organizations as social service agencies and may hospitals.

D.However, some businesses only seek to earn enough to cover their operating costs.

E.The second aspect relates to the application of these policies by departments.

F.In the theory of business management, organization has two main aspects.

G.Planning in business management has three main aspects.

    Allow me to introduce you to Terry, a window salesman from England. If I could take you back about 20 years, you'd know Terry as a complete green hand, who was wet behind the ears in just about everything he attempted. A person couldn't sell false teeth to his own Granny, let alone he could compete with the other salespeople in the industry. You know, the kind who could sell snow to Eskimos.

    Terry's boss decided to send him out on a practical field trip on his first day. So off he went, but he was extremely nervous. With his hands and his knees shaking, he approached the front door and knocked at it. And an old woman appeared. After dozens of cups of tea and pieces of biscuits, the woman signed a contract and purchased over $7,000 worth of windows.

    The woman had already talked with 6 excellent salesmen that week, all of whom offered her cheaper ones! That's right—Terry's price was the most expensive and he was also the most inexperienced salesman there ever was.

    So, what happened then? Here comes the secret. The woman said she liked the young lad more than the others. That's all there was to it. She didn't care about the extra expense. Even the other salesmen couldn't persuade her to pay less than this young lad was asking for.

    The truth is that the young lad left on the woman the first impression that shone brighter than any of the salesman's talk. First impressions count, not the sales techniques, not the low prices. The actual “personality” the kid honestly gave was all that was required. If you market your own products and services, consider what impression you are giving to others. If you appeal to them, then you've already done half of the work. If this means redesigning your presentation, then so be it. If this means going out of your way to be polite, helpful and giving the best possible shopping experience to your customers, the so be it.

    When I was a child, my grandmother Adele took me to museums, restaurants, dances. She showered me gifts from her travels around the world. But I can only remember a book she gave me—one book that, to this day, I have not read. She presented me with her own favorite childhood book: Hans Brinker. My grandmother was happy to share this book with me. She even decorated the title page with her proud writing.

    I tried to read it. I adored reading, and would dive into a new pile of books from the library all at once. But something about Hans Brinker just wouldn't let me in. The story was set in Holland, a long time ago. It felt dull and unfamiliar, even though I was a fan of classics of other times and places. I simply read the first pages over and over. I could not progress.

    Standing on a bookshelf in our living room, the book was like something I avoided. It scolded me for not being interested, for not trying hard enough, for disappointing my grandmother. The book started to fit in, almost forgotten, until Adele asked. Had I read it? Did I like it? Always determined, she wanted to know the answer. I would make some kind of excuse, but feel bad, and open it again, hoping for a new reaction. The book weighed on me.

    Years passed and finally Adele and I both accepted that I would never read Hans Brinker. Eventually I cleared the book from the shelf. The Hans Brinker experience led me to set a rule that I've lived by ever since: Do not ask about a book given as a gift and don't let anything become your barrier. What Adele originally wanted to do is to give book-giving special meaning, but she increased the possibility of the owner to be a disappointment.

    Calorie(卡路里)counts are everywhere. They appear on restaurant menus, milk boxes and bags of baby carrots. Grocery stores display lots of foods packaged with bright and colorful “low-calorie” claims.

A calorie is the measure of stored energy in something—energy that can be released as heat when burned. The term calorie on food labels is short for kilocalorie. A kilocalorie is the amount of energy it takes to raise the temperature of one kilogram of water by 1 degree Celsius. But what does boiling water have to do with your body's release of energy from food? After all, your body doesn't start boiling after eating. It does, however, chemically break down food into sugars. The body then releases the energy to fuel processes and activities throughout each hour of the day.

    Food contains three main types of nutrients that deliver energy: fats, proteins and carbs(碳水化合物). A process called metabolism(新陈代谢) first cuts these into small pieces; Proteins break down into amino acids(氨基酸), fats into fatty acids and carbs into simple sugars. Then, the body uses oxygen to break down these materials to release heat.

Most of this energy goes toward powering the heart, lungs, brain and other vital processes. Exercise and other activities also use energy. If energy-rich nutrients aren't used right away, your body will hoard them—first in the liver(肝脏), and then later as body fat.

    In general, someone should eat the same amount of energy each day as his or her body will use. If the balance is off, they will win lose or gain weight. It's very easy to eat more calories than the body needs. Having two 200-calorie donuts in addition to regular meals could easily put teens over their daily needs. At the same time, it's nearly impossible to balance overeating with extra exercise. Running a mile burns just 100 calories. Knowing how many calories are in the food we eat can help keep the energy in and out balanced.

    Laptop computers are popular all over the world. People use them on trains and airplanes, in airports and hotels. These laptops connect people to their workplace. In the United States today, laptops also connect students to their classrooms.

    Westlake College in Virginia will start a laptop computer program that allows students to do schoolwork anywhere they want. Within five years, each of the 1500 students at the college will receive a laptop. The laptops are part of a $10 million computer program at Westlake, a 110-year-old college. The students with laptops will also have access to the Internet. In addition, they will be able to use e-mail to "speak" with their teachers, their classmates, and their families. However, the most important part of the laptop program is that students will be able to use computers without going to computer labs. They can work with it at home, in a fast-food restaurant or under the trees—anywhere at all!

    Because of the many changes in computer technology, laptop use in higher education, such as colleges and universities, is workable. As laptops become more powerful, they become more similar to desktop computers.

    In addition, the portable computers can connect students to not only the Internet, but also libraries and other resources. State higher-education officials are studying how laptops can help students. State officials are also testing laptop programs at other universities, too.

    At Westlake College, more than 60 percent of the staff use computers. The laptops will allow all teachers to use computers in their lessons. As one Westlake teacher said, "Here we are in the middle of Virginia and we're giving students a window on the world. They can see everything and do everything."

Best Way to Save Money

    Although the best way to save money can vary from person to person, depending on age, family size and other characteristics, there are still some easy things that all shoppers can do to keep more money in their bank accounts.

    Avoid Impulse (冲动的) Purchases

    When you shop, a best way to save money is to have a plan in mind to help you avoid impulse purchases. For instance, you might leave your credit cards at home and only carry the exact amount of cash that you will need for your planned purchase. Some shoppers agree to discuss any purchases over a certain dollar amount with their spouses (配偶) first.

    Know When to Pay for Quality

    Sometimes the best way to save money in the long term is to spend a little more money right now. A good piece of furniture can stay in the family for decades. A high-quality pair of shoes will last longer than a bargain pair and prevent foot pain. Leaner cuts of meat and organic produce provide health benefits for your family.

    Buy Secondhand

    Check classified ads, thrift stores and garage sales for used clothing, toys, furniture, and much more available at a part of their original cost. For the most secondhand savings, check out groups like Freecycle where members offer unwanted items for free to anyone willing to pick them up.

    Borrow Instead of Buy

    If you're only going to use something once, try to borrow it instead of spending your money on it. Borrow a tool from your neighbor. Swap books with a friend. Check out the resources at your local library. You'll also be reducing disorder in your home.