Whether in the workplace or on the football field, effective teamwork can produce amazing results. However, working successfully as a team is not as easy as it may seem. Effective teamwork certainly does not just happen automatically; it takes a great deal of hard work and compromise. There are a number of factors that must be in place to make a good team.

    Effective leadership is one of the most important factors of good teamwork. The team's leader should possess the skills to create and preserve a positive working environment and motivate and inspire the team members to take a positive approach to work and be highly committed. An effective team leader will promote a high level of spirit and make them feel supported and valued.

    Communication is a vital factor of all interpersonal relationship and especially that of a team. Team members must be able to articulate their feelings, express plans and goals, share ideas and see each other's opinions.

    Conflicts will arise no matter how well a team functions together. The best way to deal with conflicts is to have some organized methods of handling conflicts. Team members should be able to voice their concerns without fear of offending others. Instead of avoiding conflict issues, a hands-on approach that settles them quickly is much better. It is often advised that the team leader sit with the conflicting parties and help work out their differences without taking sides and trying to remain objective if possible.

    The team leader must set a good example to create good teamwork. In order to keep team members positive and committed and motivated, the team leader himself needs to show these qualities. The team turns to the leader for support and guidance. So any negative words or behaviors on the leader's part can be disastrous.

    Regardless of what type of work you are in, knowing how to effectively work on and with a team is going to be extremely important to your success and that of your team.

    A fire broke out immediately after the quake.The fire started in a chemist's shop and spread quickly.Then the Fire Department in Napier came to help,but they were at a loss to control the fire as a result of losing their water supply.However,the water supply in Hastings,was still usable,allowing them to fight back against the fire.

    The force of the earthquake destroyed many of the city's famous landmarks（地标）.Chunks of the coastline were thrown into the sea.Napier's Bluff Hill,a popular tourist spot,was completely destroyed and thrown into the waters below.

    Most of the major buildings in the city were completely destroyed.Roads and communications across the whole area were cut.People were afraid to enter their homes for days and found shelters at the local Motor Camp or on the beach.There were about 150 aftershocks（余震）in the 24 hours after the main shock.Over the next 2 weeks,there would be 525 such aftershocks.

    We've all been there: in a lift, in line at the bank or on an airplane, surrounded by people who are, like us, deeply focused on their smartphones or, worse, struggling with the uncomfortable silence.

    What's the problem? It's possible that we all have compromised conversational intelligence. It's more likely that none of us start a conversation because it's awkward and challenging, or we think it's annoying and unnecessary. But the next time you find yourself among strangers, consider that small talk is worth the trouble. Experts say it's an invaluable social practice that results in big benefits.

    Dismissing small talk as unimportant is easy, but we can't forget that deep relationships wouldn't even exist if it weren't for casual conversation. Small talk is the grease(润滑剂) for social communication, says Bernardo Carducci, director of the Shyness Research Institute at Indiana University Southeast. "Almost every great love story and each big business deal begins with small talk," he explains. "The key to successful small talk is learning how to connect with others, not just communicate with them."

    In a 2014 study, Elizabeth Dunn, associate professor of psychology at UBC, invited people on their way into a coffee shop. One group was asked to seek out an interaction with its waiter; the other, to speak only when necessary. The results showed that those who chatted with their server reported significantly higher positive feelings and a better coffee shop experience. "It's not that talking to the waiter is better than talking to your husband," says Dunn. "But interactions with peripheral(边缘的) members of our social network matter for our well-being also."

    Dunn believes that people who reach out to strangers feel a significantly greater sense of belonging, a bond with others. Carducci believes developing such a sense of belonging starts with small talk. "Small talk is the basis of good manners," he says.

    They are called "sea parrots", and sometimes "clowns (小丑) of the sea"!

    Atlantic puffins (海鹦) are small seabirds which are around 25 cm in length. They have black and white feathers and a large parrot-like beak (鸟喙). The beak changes color during the year. In winter, the beak has a dull gray color, but it turns orange in spring!

    Puffins spend most of their lives out at sea, resting on the waves when not swimming. They live on the eastern coast of Canada and the United States, and the western coast of Europe.

    Puffins live off small fish such as herring, hake and sand eels. Puffins flap (拍) their wings up to 400 times a minute and speeding through the air at up to 88 km an hour. Wow! What's more, puffins can dive down 60m under water in search of their favorite fish.

    In spring and summer, thousands of puffins stay together on the coasts and islands of the North Atlantic Ocean to start a puffin family. They usually pair up with the same partner as before some may have been together for 20 years! Puffins dig out a hole usually in a grassy bank. Both parents take it in turn to incubate (孵化) the egg for the next 36-45 days!

Although puffins are not classed as an endangered animal, their population in some places is becoming smaller. The main reasons are overfishing, which can lead to a shortage of food for puffins, and pollution—especially oil spills (溢出). Not only does the oil make these beautiful birds sick, it harms their feathers.

    “An apple a day keeps the doctor away.” Similarly, if we drink a little more water every day, we may find that we need to go to the doctor a lot less often. A healthy diet is made up of water and a great many different kinds of foods. We know that healthy foods like fruits, vegetables and fish, are important as they provide us with energy and fiber, without giving us too much fat and sugar. But why is water important?

    The human body needs water to survive. Water is important as it carries poisons and waste out of our bodies. So, doctors advise us to drink plenty of water, much more than the small amount we need to stay alive.

    Some doctors believe that water is important for our health in all kinds of ways. They believe that a great many illnesses and health problems start as a result of dehydration(脱水)—a lack of water in the body. Most people are dehydrated at least some of time, although they probably don't know it. It is surprising to learn that if we feel thirsty, we are already in the first stage of dehydration. In fact, we are advised to drink water before we feel thirsty.

    These doctors think that health problems such as headaches, high blood pressure and asthma(哮喘) could be helped if people drink more water. They also believe that drinking more water can help people who are overweight. Water contains no calories so it will not make us put on weight. If we drink water, we will probably drink less sugary soft drinks such as Coca-cola. Doctors also believe that drinking more water may stop people from overeating. They say that many people think that they are hungry when they are, in fact, thirsty. Doctors suggest, therefore, that we eat less food and drink more water. There are still many health problems that cannot be solved by drinking water, so we should not stop going to seeing the doctor completely. However, if we make a decision to drink water every day, we may find that we need to go to the doctor a lot less often.

    Procter & Gamble (P&G), one of the world's biggest marketers, has announced a change in the way it buys advertising on Facebook. It has started cutting its spend on highly targeted ads and increasing its spend on ads that address much larger numbers of the potential audiences for its brands, which include Tide, Pampers and Gillette. Explaining this change of emphasis, P&G's global brand building officer, Marc Pritchard, said, "We targeted too much, and went too narrow."

    Facebook's astonishing income growth comes, in part, from its ability to deliver micro-targeted audiences (推送精准目标受众) to advertisers, and P&G in fact admits that it has wasted millions of dollars in the misguided pursuit of effectiveness.

    Facebook used to be irresistible to advertisers. It presents advertisers this question: Instead of sending your message to millions in a television ad, why not use data to reach only those you need to reach? But as many people may have noticed, making perfectly targeted ads appears to be much harder than it sounds. Most digital ads are easily ignored. Information about consumers is not the same as insight into human beings.

    The more fundamental problem with micro-targeting is that for big brands, advertising has never really been about messages—even brand owners have never quite realized it. It is about the creation of shared memories, triggered at the point of purchase. Think about some of the great brands: Nike, Apple, and yes, Pampers. If you buy them, it is because you know millions of others do, and because they seem to stand for something that, far from being unique to you, is common to all of us: achievement, creativity, and nurturing. The broader these brands go, the better they do.

    When a consumer reaches for something on the shelf, they usually reach for the familiar. To achieve that status, a brand needs to have done something that lots of people regularly see, notice and enjoy. What seemed to be the wastefulness of TV was in fact its secret sauce. By reaching large numbers of people at the same time, TV ads had the power to turn brands into cultural icons, which took up consumers' minds.

    In its conversations with advertisers, Facebook now talks less about targeting, preferring to emphasize the large number of consumers that it can help brands to reach. It is investing in video functions and is encouraging its clients to make short films. After years of telling clients TV is wasteful, it is now doing a good job of imitating it.