Cleverness is a gift while kindness is a choice．Gifts are easy—they're given after all．Choice can be hard．

    I got the idea to start Amazon 16 years ago．I came across the fact that the Internet usage was growing at 2300 percent per year．I'd never seen or heard of anything that grew that fast，and the idea of building all online bookstore with millions of titles was very exciting to me. I had just turned 30 years old，and I'd been married for a year．I told my wife MacKenzie that I wanted to quit my job and go to do this crazy thing that probably wouldn't work since most start-ups don't and I wasn't sure what to expect．MacKenzie told me I should go for it．As a young boy，I'd been a garage inventor．I'd always wanted to be all inventor，and she wanted me to follow my passion．

    I was working at a financial firm in New York City with a bunch of very smart people and I had a brilliant boss that I much admired．I went to my boss and told him I wanted to start a company selling books on the Internet．He took me on a long walk in Central Park，listened carefully to me，and finally said，“That sounds like a really good idea，but it would be an even better idea for someone who didn't already have a good job．”That 1ogic made some sense to me，and he convinced me to think about it for 48 hours before making a final decision．Seen in that light,it really was a difficult choice，but finally，I decided I had to give it a shot．I didn't think I'd regret trying and failing．And I suspected I would always be haunted by a decision to not try at all.

    After much consideration ，I took the less safe path to follow my passion ，and I'm proud of that choice．For all of us，in the end，we are our choice．

    Most of us have gone away from “mad men” in the street, only to realize that they are in fact using a Bluetooth headset. Now a new University of Pennsylvania study shows that muttering can actually help people find lost objects—in other words, saying the name of an object helps you find it more quickly.

    Previous work has suggested that speaking aloud while performing step-by-step tasks, like tying shoelaces (鞋带), can help kids guide their behavior and let them focus on the job in hand. However, scientists were not sure if speaking aloud when performing tasks could help adults in the same way, especially when looking for particular objects. Professor Gary Lupan and Daniel Swingley, writing for the Quarterly Journal of Experimental Psychology, carried out some experiments. They hoped to give the fact that next time you lose your keys, muttering “keys, keys, keys” can in fact help you find them.

    Inspired by viewing people muttering to themselves as they try to find things like peanut butter in a supermarket, the researchers conducted two experiments to see if this actually worked. In the first, participants were shown 20 pictures of various objects and were asked to find a certain one, with some seeing a text label (标签) telling them what they were looking for. These participants were then asked to search for the object again while saying the word to themselves, with results showing that saying it aloud helped people find the object more quickly.

    The second experiment saw participants performing a shopping task, where they were shown photographs of items (物品) commonly found on supermarket shelves. They were asked to find all examples of a particular item, so if they were asked for apples they had to find all the bags of apples, as quickly as possible. The researchers found that there was also an advantage in saying the name of the product aloud when they were searching for something familiar.

    The University of Pennsylvania study shows that muttering can actually help people reach the target object—in other words, muttering to oneself helps to focus the mind on something. It works more effectively than seeing a written description. Repeating the word over and over again helps even more.

    Xinhua News—The Beijing government has set out to recruit thousands of university graduates to work as junior officials in rural areas to both improve rural administration and ease the city's employment problems.

    The government plans to recruit 3,000 university graduates this year, 1,000 more than last year, to work as assistants to village heads or party secretaries in suburban areas.

    People interested in jobs in Beijing's rural villages and towns can send applications to Beijing Municipal Bureau of Personnel or log on to www.bjbys.com from February 1 through March 15.

    “We hope university graduates will seize this opportunity to use their knowledge in rural villages and to start their careers,” Sun Zhenyu, the Deputy Director of Beijing Personnel Bureau, told Xinhua News Agency.

    The government has promised successful candidates a monthly salary of 2,000 Yuan in the first year, 2,500 Yuan the second year and 3,000 the third year, provided their performance is up to the required standards, Sun said.

    Wang Lina, who graduated from Beijing Union University last year, was one of the first graduates to find work in the city's countryside. After majoring in Industrial and Commercial Administration, Wang served as the assistant to the village head of Ertiaojie Village in suburban Beijing's Pinggu District. For one project, Wang contacted people at Beijing Academy of Agricultural and Forestry Sciences and arranged for the local farmers to receive training in strawberry planting. Her efforts paid off. The village had a plentiful harvest of organic strawberries earlier this year.

    Nationwide, about 150,000 university graduates found employment in rural areas last year, according to the figures provided by the Ministry of Education.

    The ministry predicts that 4.95 million students will graduate from universities across the country this year, 820,000 more than last year. About 1.4 million of them are unlikely to find jobs when they graduate. In Beijing, a record of 200,000 people are expected to graduate from university this year. Less than half of them are expected to be offered jobs, according to Beijing Personnel Bureau.

    The concept of good manners varies a lot when we compare different cultures, values and ways of living. However, when we talk about the western part of the world, the differences are not so big. In my opinion, going to a restaurant in Brazil will rarely be an embarrassing situation. But there are some basic and necessary rules of etiquette(礼节)that Brazilians usually respect every day. They are:

    ●Being on time is polite, but it is not a strict rule in Brazil. Being late for up to 15 minutes probably will not make a Brazilian angry.

    ●When you go to a restaurant, be careful to greet the people who work at the place, and don't forget to greet the people who are already waiting for you at the table. It's not necessary to hug or kiss everybody if they are already seated.

    ●You can ask somebody about how the food is prepared and also about prices or tips if you are not sure about them.

    ●Before they start eating, Brazilians usually say “born appetite” to their friend.

    ●You should never talk to another person while you still have some food in your mouth.

    ●Making noise while eating is also considered really rude. Avoid doing it.

    ●Be careful not to put your elbows on the table while eating. It is not terrible, but it can be considered a little bit rude by some people.

    ●Don't worry about the time. Usually people in Brazil stay seated for a long time, especially when they have interesting things to talk about.

    ●It's not necessary to talk in a really low voice because people there usually talk in a little loud voice. But please, don't exaggerate.

    ●Finally, saying “thank you” and “bye” are always seen in Brazil.

    It happened to me recently. I was telling someone how much I had enjoyed reading Barack Obama's Dreams From My Father and how it had changed my views of our President. A friend I was talking to agreed with me that it was, in his words ,“a brilliantly written book” However, he then went on to talk about Mr. Obama in a way which suggested he had no idea of his background at all. I sensed that I was talking to a book liar.

    And it seems that my friend is not the only one. Approximately two thirds of people have lied about reading a book which they haven't. In the World Book Day's “Report on Guilty Secrets”, Dreams From My Father is at number 9. The report lists ten books, and various authors, which people have lied about reading, and as I'm not one to lie too often (I'd hate to be caught out), I will admit here and now that I haven't read the entire top ten. But I'm pleased to say that, unlike 42 percent of people, I have read the book at number one ,Gorge Orwell's 1984. I think it's really brilliant.

    The World Book Day report also has some other interesting information in it. It says that many people lie about having read Jane Austin Austen, Charles Dickens, Fyodor Dostoevsky (I haven't read him, but haven't lied about it either) and Herman Melville.

    Asked why they lied, the most common reason was to “impress” someone they are speaking to. This could be tricky if the conversation became more in-depth!

    But when asked which authors they actually enjoy, people named J.K. Rowling, John Grisham, Sophie Kinsella (ah, the big sellers, in other words). Forty-two percent of people asked admitted they turned to the back of the book to read the end before finishing this story (I will come clean: I do this and am astonished that 58 percent said they had never done so.).

    Does this situation seem familiar to you? Your English is progressing well, the grammar is now familiar, the reading comprehension is no problem, you are communicating quite fluently, but: Listening is STILL a problem! First of all, remember that you are not alone. Listening comprehension is probably the most difficult job for almost all learners of English as a foreign language. The most important thing is to listen as often as possible. The first step is to find listening resources. The Internet is really a useful tool for English students. You can download The RealPlayer from RealMedia.com. The RealPlayer allows you to use the Internet like a radio station.

Once you have begun to listen on a regular basis, you might still be frustrated (懊恼) by limited understanding. What should you do?

    Here is some of the advice I give my students:

    Accept the fact that you are not going to understand everything.

    Stay relaxed when you do not understand — even if you continue not to understand for a long time.

    Do not translate what you hear into your native language.

    Listen for the general idea of the conversation. Don't concentrate on detail until you have understood the main ideas.

    I remember the problems I had in understanding spoken German when I first went to Germany. In the beginning, when I didn't understand a word, I insisted on translating it in my mind. This method usually resulted in confusion. Then, after the first six months, I discovered two very important facts. Firstly, translating creates a wall between the listener and the speaker. Secondly, most people repeat themselves constantly. By remaining calm, I noticed that — even if I didn't pay much attention, I could usually understand what the speaker had said.