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题型:阅读理解 题类:常考题 难易度:普通

山西省长治二中2018-2019学年高一上学期英语第一次月考试卷

阅读理解

    DESIGN-A-LOGO CONTEST

    We need a logo that will be the perfect sign of our great new Wellsville Skate Park. We would like those of you who are counting the days until the grand opening to design a perfect logo that can be used on stationery, business cards, fliers, brochures, posters and T-shirts. A well-designed logo will provide an opportunity for young artists to receive recognition as well as great prizes. If you are interested, here are the things you need to know:

    Logo Requirements

    Your design mustn't have copied anyone else's.

    Your design must include no more than two colors.

    The words “Wellsville Skate Park” must appear in the logo.

    The logo should be presented on 8×11 paper in every shape.

    Submission(提交) Details

    Your name and address must appear on the back of the logo design.

    You need to include a one-page written explanation of the design.

    Deadline

    Mails will be accepted between July 10 and August 15.

    Winning designs will be posted on our website at www. wellsville. skatepark. com on August 20.

    Prizes

    First Prize: a digital camera

    Second Prize: a one-year pass to Wellsville Skate Park

    Honorable Mention: a T-shirt with the prize-winning logo

    MAIL DESIGNS TO:

    Wellsville Skate Park Logo Contest

    Riverside Recreation Center

    1295 New Rockford Hwy, Riverside, VA 23226

(1)、In Paragraph 1, the advertisement tries to encourage readers to enter the contest by ______.
A、offering prizes B、explaining the rules C、giving examples of good logos D、offering free visits to Wellsville Skate Park
(2)、According to the text, the submitted designs must ______.
A、be round in shape B、use at least two colors C、include the full name of the skate park D、include the website of the skate park
(3)、How will the winners be announced?
A、By mail. B、On the website. C、On the radio. D、By telephone.
(4)、Which of the following websites would be most helpful for those who want to take part in the contest?
A、Website Design and Logo Design Company. B、Before and After: A Logo Design History. C、Restaurant Logos Designed Fast. D、Designing Logos: A Guide.
举一反三
阅读理解

    I travel a lot, and I find out different "styles" of directions every time I ask "How can I get to the post office?"

    Foreign tourists are often confused in Japan because most streets there don't have names; in Japan, people use landmarks in their directions instead of street names. For example, the Japanese will say to travelers, "Go straight down to the corner. Turn left at the big hotel and go past a fruit market. The post office is across from the bus stop."

    In the countryside of the American Midwest, there are not usually many landmarks. There are no mountains, so the land is very flat; in many places there are no towns or buildings within miles. Instead of landmarks, people will tell you directions and distances. In Kansas or Iowa, for example, people will say, "Go north two miles. Turn east, and then go another mile."

    People in Los Angeles, California, have no idea of distance on the map; they measure distance in time, not miles. "How far away is the post office?" you ask. "Oh," they answer, "it's about five minutes from here." You say, "Yes, but how many miles away is it?" They don't know.

    It's true that a person doesn't know the answer to your question sometimes. What happens in such a situation? A New Yorker might say, 'Sorry, I have no idea." But in Yucatan, Mexico, no one answers "I don't know." People in Yucatan believe that "I don't know" is impolite, they usually give an answer, often a wrong one. A tourist can get very, very lost in Yucatan!

阅读理解

    Does the amount of cash in a lost wallet influence how likely a person is to return it? Classical economic theories suggest that the greater the appeal, the less likely we are to be honest—but a new study turns the idea on its head, finding altruism(利他主义), and a powerful hate for viewing oneself as a "thief" outweigh the financial attraction.

    A team of researchers conducted a huge experiment concerning 355 cities in 40 countries. More than 17,000 identical wallets were dropped off at public places, each containing a grocery list, a key, and three business cards in the local language using made-up names and an email address. Some had no money while others contained the equivalent (等值) of $13.45.

    According to the research, people on average returned 40% of wallets with no money in them but 51%with money. It also shows extreme differences between countries. But although rates of people's honesty varied greatly from country to country, one thing remained remarkably constant: wallets with money, as opposed to no money, raised reporting rates.

    In the US, the UK and Poland, they repeated the experiment with even more money: $94.15, which increased reporting rates by an average of 11% compared to the smaller amount. They also found that having a key expanded reporting rates by 9.2%.

    The findings, which run counter to a fundamental principle of classical economics, suggest honesty, altruism and self-image can sometimes be more influential than economic self-interest.

    A purely economic approach to behavior suggests people would keep the wallets with the larger amounts of money due to the increased financial reward, but economics often doesn't account for a person's sense of honesty or self-image, according to behavioral scientists. Altruism also influenced the findings, the researchers say. Since the key is valuable to the owner but not the finder, this pointed toward an altruism concern in addition to the cost of negatively updating one's self image.

阅读理解

    Demand for the Chinese tech company's devices(设备) is red hot even though the country's overall market for smartphones is getting smaller Huawei's China sales rocketed more than 20% in the final quarter of 2018, and experts say that's partly due to the US govenment's global campaign against the company.

    "The latest tension between the US and China raised the patriotism(爱国主义) in Chinese consumers, said Jusy Hong, an analyst at research firm IHS Markit

    He pointed out that some Chinese companies encouraged employees to buy Huawei phones late last year. The moves were a gesture of support after the firm's chief financial officer was arrested in Canada in early December at the request of the United States.

    Huawei's booming sales show how major parts of its business continue to increase even as the United States tries to persuade other countries to shut Huawei products out of 5G wireless networks and pursues(追究) criminal charges against it. The company expects to overtake Samsung as the world's biggest smartphone maker by next year.

    Huawei sold 30 million phones in China in the last three months of 2018, nearly three times as many as Apple(AAPL), according to data published this week by research firms Canalys and IDC. Apple's sales plunged almost 20%.

    Huawei's success in China, the world's largest smartphone market, is more than about geopolitics(地缘政治). Chinese consumers love its flagship, high -end- phones because they have great cameras, cutting edge technology and cost less than the latest iPhones, according to analysts. And by offering a selection of cheaper phones, Huawei is able to target a bigger market.

    It also benefited from the troubles this year at ZTE (ZTCOF), a rival Chinese smartphone and telecommunications equipment maker. ZTE was banned by the US government from buying vital American parts for months last year.

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