题型：阅读理解 题类：常考题 难易度：普通
河北省保定市2017-2018学年高一上学期英语期末考试试卷
You need some bread and milk. But half an hour later, you leave the supermarket with a trolley（推车）full of food. What games do supermarkets play to make us spend so much money?
The tricks usually start before you walk in. Outside the supermarket entrance, anybody who walks past can smell warm, fresh bread. That makes us hungry and ready to buy lots of food, not just bread.
Now you're inside and, of course, a small basket would be fine, but all they have are trolleys. And of course the problem with a trolley is that it looks sad and lonely with just one or two goods inside. So we may fill it with something. In fact, supermarket trolleys are actually getting bigger so that we buy more.
Of course, many people shop in supermarkets because they think everything is cheaper than in other shops. So supermarkets offer very cheap prices on some things but then have higher prices for other goods. One new trick is to put red stickers（标签）on them. Customers usually connect red stickers with lower prices so the red stickers is easy to be seen, even when there is no reduction! Interestingly, this trick appears to work more with men than with women.
There is a story behind the position of everything in the supermarket. The most expensive goods are usually at eye-level so you see these immediately. The exception is anything that children might like. These goods are on lower shelves so that kids see them.
Apart from what you see and smell in a supermarket, what about what you listen to? In most supermarkets they have soft, slow music. It's so relaxing that you slow down and spend more time (and money) in the store. Experts suggest it's better to shop when it's quieter, on a Monday or a Tuesday for example. And be careful with queues at the checkouts（收银台）. These are sometimes on purpose, to make you buy something from the checkout shelves while you wait.
So, next time you go into your local supermarket, remember these tricks and see if you can come with just the things you went for.
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