“A room without books is like a body without a soul,” observed the Roman philosopher, Cicero. It can also be a sign of financial problems to come. New research has uncovered a strong connection between the earning of adults and whether they grew up surrounded by books as children.

    Three economists at the University of Padua—Giorgio Brunello, Guglielmo Weber and Christoph Weiss—studied 6000 men born in nine European countries and concluded that children with access to books could expect to earn more money than those who grew up with few or no books.

    They studied the period from 1920 to 1956, when school reforms saw the minimum school leaving age raised across Europe. They booked at whether, at the age of 10, a child lived in a house with fewer than 10 books, a shelf of books, a bookcase with up to 100 books, two bookcases, or more than two bookcases.

    Over the period studied, the research, published in The Economic Journal, found that an additional year of education increased a man's average lifetime earnings by 9%. Men brought up in houses with less than a shelf of books earned only 5% more as a result of the extra year's education, compared with 21% more for those who had access to a lot of books. And those who had access to books were more likely to move to the better-earning opportunities in cities than those without books. The men's first job was also much more likely to be a white-collar job.

    The economists offer a number of theories for the results. “Perhaps books matter because they encourage children to read more and reading can have positive effects on school performance,” they said.

    The number of books in children's homes can effectively predict their cognitive(认知的) test scores. This may indicate a home that encourages cognitive skills, which are important for economic success in life.

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    Nothing could stop Dad. After he was put on disability for a bad back, he bought a small farm in the country, just enough to grow food for the family. He planted vegetables, fruit trees and even kept bees for honey.

    And every week he cleaned Old Man McColgin's chicken house in exchange for manure(肥料).The smell really burned the inside of your nose. When we complained about the terrible smell, Dad said the stronger the manure, the healthier the crops, and he was right. For example, just one of his cantaloupes filled the entire house with its sweet smell, and the taste was even sweeter.

    As the vegetables started coming in, Dad threw himself into cooking. One day, armed with a basket of vegetables, he announced he was going to make stew(炖菜).Dad pulled out a pressure cooker and filled it up with cabbages, eggplants, potatoes, corns, onions and carrots. For about half an hour, the pressure built and the vegetables cooked. Finally, Dad turned off the stove, the pot began to cool and the pressure relief valve sprayed out a cloud of steam. If we thought Dad's pile of chicken manure was bad, this was 10 times worse. When Dad took off the lid, the smell nearly knocked us out.

    Dad carried the pot out and we opened doors and windows to air out the house. Just how bad was it? The neighbors came out of their houses to see if we had a gas leak!

    Determined, Dad filled our plates with steaming stew and passed them around. It didn't look that bad, and after the first wave had shut down my ability to smell, it didn't offend the nose so much, either. I took a taste. It would never win a prize in a cooking competition, but it was surprisingly edible, and we drank up every last drop of soup!

    83-year-old Antonio Vicente has spent the last four decades of his life fighting against the trend. As Brazilian landowners cut down rainforests to make room for profitable plantations(种植园) and cattle grounds, he struggled to bring the jungles of his childhood back to life.

    "When I was a child, the peasants cut down the trees to make grasslands and charcoal, and the water dried up and did not come back," he told the reporters, "I thought: 'Water is valuable, no one makes water and the population will not stop growing. What is going to happen? We are going to run out of water.'"

    With only some donkeys and a small team of hired workers, Antonio Vicente set about bringing back the forest to his land. What started out as a weekend hobby soon became a permanent way of life, and Antonio recalls often spending whole days and nights in his young jungle, surrounded by rats and foxes, and eating banana sandwiches for breakfast, lunch and dinner. Over the last 40 years, he has planted an estimated 50,000 trees on his 31-hectare land, which now make up a small but unique area of rainforest, and a haven for wildlife.

    As the forest grew, the water returned, and Antonio says that there are now over 20 water, sources on his land that were no longer there when he bought it. Then the animals started making a home there. Today, the forest is alive with the sounds of birds and insects living there, and more species are settling in every year.

    "There are toucans(巨嘴鸟), all kinds of birds, squirrels, lizards, and even the boars are returning," 83-year-old Vicente says, "If you ask me who my family are, I would say all this right here, each one of these that I planted from a seed."

    There is some unwelcome news for students preparing for exams and officers putting in long hours—you don't need that "refreshment（提神） break" as much as you may think.

    Scientists believed it was not easy for people to continue their work if they felt the need to have a snack or a rest to make them feel better. They argued that the only way to regain willpower is by supplying more energy to our bodies with rest, food or entertainment.

    But psychologists have challenged this theory, saying weak willpower is in your head. They found that a person's mindset(理念) and belief about willpower determine how long and how well they'll be able to work on a tough mental exercise. "If you think of willpower as something that's limited, you're more likely to be tired when you perform a difficult task," said Professor Veronika Job. "But if you think of willpower as something that is not easily depleted, you can go on and on."

    The researchers led by Mr. Job designed an experiment to test the students' beliefs about willpower. After a tiring task those who believed or were led to believe that willpower was a limited resource performed worse on standard concentration tests than those who thought of willpower as something they had more control over.

    Mr. Job said, "Students who may already have trouble studying are being told that their powers of concentration are limited, and they need to take frequent breaks. But a belief in willpower as a non-limited resource makes people stronger in their ability to work through challenges."

    The findings could help people who are battling with temptation(诱惑): people following strict diets and doing exercise regularly to lose weight, people trying to overcome addictions, employees facing a tight deadline. Willpower isn't driven by a biologically based process as much as we used to think.

    When a child says their first word, it's an event to remember. But when a girl with nonverbal autism (自闭症) does it, it's a reason to ugly cry in a parking lot. And that's exactly what happened to Briana Blankenship from Athens, Alabama. Doctors said her daughter, Taylor, might never speak. But just days ago, the 5-year-old girl challenged it and proved them wrong.

    “I had basically accepted that I would never hear her voice,” Briana said.

“We communicate with limited sign language and gestures,” Briana said, “We also have an iPad that is locked so that the only program she can access is a communication program called LAMP. LAMP is what she uses to complete work in school and because of this, she is excellent at spelling especially for a 5-year-old.” Taylor is also in the “inclusion” Kindergarten class where she receives occupational therapy (治疗) to help with her fine motor skills. “Her dad and I also pay for her to go to gymnastics every week and it has helped her stop her tiptoe walking”.

    However, when Briana was taking her daughter to a gymnastics class, the impossible happened. “We were on our way there- running late- so I had to go through the closest drive-thru to grab her something that she would actually eat We rarely eat fast food so she recognized that she was about to get her favorite food, French fries, and started getting excited and giggling (咯咯笑) in the back seat. That's when I heard her say it. I whipped my head around and asked “Did you just say Momma?” and she looked at me and said it again.

    I broke down into tears. “I parked my car after getting our food and immediately called my husband and then my mother. I didn't have time to call anyone else before class started so I quickly posted the video to my Facebook page.” Instantly, people flooded Briana's inbox. “We have had so many messages from people that we are giving them light for their loved ones, or that we are making them feel less alone in the daily battles of parenting a nonverbal child.

    When the weather's hot, do you enjoy a glass of Brad's Drink while watching your TV made by Tokyo Telecommunications Engineering, and surfing the web using a search engine called BackRub? No? Neither do I. That's because all these companies have changed their names.

    Brad's Drink is now Pepsi. The mouthful that was Tokyo Telecommunications Engineering has become, simply, Sony. And BackRub is now known as Google. Though I must admit, the idea of a back massage does sound good right now!

    Joking aside, choosing the right name for your start-up is a serious matter. Think of the case of a small Canadian company called Research in Motion, who in 1998 had just developed a high-tech mobile phone that could send emails.

    They were torn between names like MegaMail and ProMail. Then they sought the help of consulting firm Lexicon, who specialize in brand names. They had other ideas. They brainstormed words connected to enjoyment and freshness. Someone said.

    Lexicon's boss added two capital letters, and there you have it: BlackBerry was born. Since then it has sold over 33 million handsets to customers around the world. Would it have sold as well if it was called MegaMail? Who knows?

    Recently, BlackBerry sales have been overtaken by Android phones and Apple's iPhone. Lexicon's founder David Placek is a big fan of simple brand names like those Apple chooses: the iPhone. They l0ok a household word and by putting one letter in front of it, it ends up being game changing.

    So, for all you entrepreneurs(企业家)out there, make sure you allow time to develop a catchy and memorable name. Think about what makes your company different. What's your USP (独特的销售主张)? Maybe you can reflect that in your name.

    What about you? What would you call a company if you had one?