Secrets of Web Travel Sites

Booking a trip on an online travel siteis convenient, but comes with its own set of problems.

1 They who's on a Mac and who's on a PCand who's going to spend more.

Last year, US travel research companyOrbitz tracked people's online activities to test out whether Mac users spendmore on travel than PC users. On average, Mac users lay out US$20-30 more pernight on hotels and go for more stars. according to the Wall Street Journal. Asa result, online• travel sites show these users more expensive travel optionsfirst. To avoid inadvertently paying more, sort results by price.

 Their software doesn't always hook up to thehotel's system.

A guaranteed reservation is almostimpossible to come by anywhere — but the risk of your flight or hotel beingoverbooked increases with third-party providers. The middle-man's softwareisn't immune to system errors, so always call the hotel or airline to make sureyour booking was processed.

 Don't be fooled by packages: Often, they'relow-end items grouped together.

Ever notice how travel sites recommend ahotel, a rental car, and tour package all in one click? These deals usuallyfeature travel that no one wants, like flights with multiple layovers.

Check the fine print.

 You could miss out on loyalty points.

Third-party providers can get betweenyou and frequent flyer miles or points. Many hotel loyalty programmes don'trecognise external sites, others award only minimum points and exclude specialoffers, like double points on hotel stays.

 Once your trip is purchased, you're on yourown.

An online travel agency can't provideassistance the same way an agent can if a flight is cancelled or a room issubstandard. Basically, when you arrive at the airport or hotel, you're justanother client who booked at the lowest rate.

    However wealthy we may be, we can never find enough hours in the day to do everything we want. Economics deals with this problem through the concept of opportunity cost, which simply refers to whether someone's time or money could be better spent on something else.

    Every hour of our time has a value. For every hour we work at one job we could quite easily be doing another, or be sleeping or watching a film. Each of these options has a different opportunity cost—namely, what they cost us in missed opportunities.

    Say you intend to watch a football match but the tickets are expensive and it will take you a couple of hours to get to and from the stadium. Why not, you might reason, watch the game from home and use the leftover money and time to have dinner with friends? This—the alternative use of your cash and time—is the opportunity cost.

    For economists, every decision is made by knowledge of what one must forgo—in terms of money and enjoyment—in order to take it up. By knowing precisely what you are receiving and what you are missing out on, you ought to be able to make better-informed, more reasonable decisions. Consider that most famous economic rule of all: there's no such thing as a free lunch. Even if someone offers to take you out to lunch for free, the time you will spend in the restaurant still costs you something in terms of forgone opportunities.

    Some people find the idea of opportunity cost extremely discouraging: imagine spending your entire life calculating whether your time would be better spent elsewhere doing something more profitable or enjoyable. Yet, in a sense it's human nature to do precisely that—we assess the advantages and disadvantages of decisions all the time.

    In the business world, a popular phrase is “value for money.” People want their cash to go as far as possible. However, another is fast obtaining an advantage: “value for time.” The biggest restriction on our resources is the number of hours we can devote to something, so we look to maximize the return we get on our investment of time. By reading this passage you are giving over a bit of your time which could be spent doing other activities, such as sleeping and eating. In return, however, this passage will help you to think like an economist, closely considering the opportunity cost of each of your decisions.

阅读下列短文，从每题所给的四个选项（A、B、C和D）中，选出最佳选项。

    Actually, long-distance bicycle camping is one of the most pleasurable activities I have ever experienced.

    I generally sleep poorly at night, but in the woods on a tour, I sleep like a baby, falling asleep with the music of insects. In the morning, I am awakened by the cheeps of birds. I eat a snack before getting up, and then I quickly pack my sleeping bag, air mattress (垫), tent, and other things and get on with my road. I'm slower in the morning, having less speed but a greater desire to stop at pleasant spots and enjoy the beautiful scenery. Traveling by bike allows me to stop anywhere, such as grasslands, lakes, woods, and scenic spots. Near lunch, I find a small grocery and buy some bread, sandwiches and fruit. Then I will find a town park or other shady spots to wait out the high mid-day sun. In the afternoon, my speeds are higher, and I spend less time on stops. In the late afternoon, I start riding more slowly, and I start thinking about where I will stop. I finally find a place in the early evening, cook a simple meal and have a rest. As it starts to get dark, I put up my tent, crawl in and fall asleep.

    There are exciting times and difficult times as well. Visiting strange or famous places and accomplishing goals are always exciting to me. I meet and talk with interesting people along the way, sometimes other traveling cyclists. Appreciating beautiful views, meeting wild animals, and traveling up and down hills also. On the other hand, I may run into a rainy or hot spell(一段时间), have to repair my bike, or just find myself in a bad mood. The problems are infrequent and are easy to deal with. The pleasures remain in my mind for years.

    There is no question that fewer teenagers are on the roads in the US.

    In 1978, 50% of 16-year-olds had got their first driving licences. In 2008, according to the US Transportation Department, it was just 30%. The number of those aged 19 and under with driving licences has also been declining since 1978, when 11,989,000 had licences. In 2010, it was 9, 932,441, or 4.1% of American drivers.

    In the UK, 683,273 teenagers have driving licences—just 1.85% of total licence holders, according to Department of Transport figures from September 2010.

    But the decline in the US may have more to do with tougher tests and the introduction of the new rule in many states, which force drivers aged under 16 to be with licensed drivers of 21 years and older when driving.

    In recent years, the annual number of journeys being made by American drivers of all ages has declined clearly for the first time ever. Car use began falling in 2007, when average petrol prices almost doubled to $ 4.12 a gallon, and the economy became worse.

    But there are signs that it is getting back to normal and America remains a country on wheels. It has a higher number of cars per head of population than any other country in the world.

    “Cars will always be a popular means of transportation in America. You have to take into consideration some places don't have access to public transportation. Cars are the only way some people can get around,” says Kristin Nevels. This makes driving necessary in some rural states, where about twice as many teenagers are on the road than in big cities.

    When the fork was stolen off Bart Michiels's mountain bike last summer, he wheeled it nearly three miles from his home in Chelsea to Frank's Bike Shop on the eastern end of Grand Street.

Mr. Michiels passed many other bike shops along the way, including one that offers free coffee. But for 20 years, he has remained devoted(忠实的) to Frank's. “Frank's the man,” he said of Frank Arroyo, the owner. “I don't care where he is in the city — I'll go.”

    Mr. Michiels doesn't have to worry about Mr. Arroyo's relocating (搬迁). The shop has stayed on the Lower East Side of Manhattan for 40 years.

    After Mr. Michiels left, Marvin Priess arrived. A professor of chemistry and math, Mr. Priess wheeled in the Ross 18-speed he had bought at Frank's in 1978 and still rides today, at age 68. Mr. Priess said that over the years, every single part of it that couldn't be repaired had been replaced, sometimes more than once, at Frank's. Customers don't come for the ambience(环境). It's crowded and dirty; buckets of parts and boxes of training wheels line the entryway.

    The store is filled with about 500 bikes and you will find Mr. Arroyo, 72, six days a week. He has been in the bike business since age 14. Born and raised on the Lower East Side, he has employed and taught many young people in the neighborhood. He is also willing to repair bikes in any condition, as well as his neighbors' walkers and wheelchairs.

    English Epps, a lawyer, needed a new seat; his had been stolen. “I've been coming here since I was in the third grade,” he said, adding: “There's a new bike shop on Delancey Street, but everybody comes here.”

    It's nice to have people of like mind around. Agreeable people boost your confidence and allow you to relax and feel comfortable. Unfortunately, that comfort can hinder the very learning that can expand your company and your career.

    It's nice to have people agree, but you need conflicting perspectives to dig out the truth. If everyone around you has similar views, your work will suffer from confirmation bias (偏颇).

    Take a look at your own network. Do your contacts share your point of view on most subjects? If yes, it's time to shake things up. As a leader, it can be challenging to create an environment in which people will freely disagree and argue, but as the saying goes: From confrontation(冲突) comes brilliance.

    It's not easy for most people to actively seek conflict. Many spend their lives trying to avoid arguments. There's no need to go out and find people you hate, but you need to do some self-assessment to determine where you have become stale(疲沓的) in your thinking. You may need to start by encouraging your current network to help you identify your blind spots.

    Passionate, energetic debate does not require anger and hard feelings to be effective. But it does require moral strength. Once you have worthy opponents, set some ground rules so everyone understands responsibilities and boundaries. The objective of this debating game is not to win but to get to the truth that will allow you to move faster, farther, and better.

    Fierce debating can hurt feelings, particularly when strong personalities are involved. Make sure you check in with your opponents so that they are not carrying the emotion of the battles beyond the battlefield. Break the tension with smiles and humor to reinforce the idea that this is friendly discourse and that all are working toward a common goal.

    Reward all those involved in the debate sufficiently when the goals are reached. Let your sparring partners (拳击陪练) know how much you appreciate their contribution. The more they feel appreciated, the more they'll be willing to get into the ring next time.