What's On?

    Electric Underground

    7.30p.m. —1.00a.m.        Free at the Cyclops Theatre

    Do you know who's playing in your area? We're bringing you an evening of live rock and pop music from the best local bands. Are you interested in becoming a musician and getting a recording contract (合同)? If so, come early to the talk at 7.30pm by Jules Skye, a successful record producer. He's going to talk about how you can find the right person to produce you music.

    Gee Whizz

    8.30p.m.—10.30p.m.        Comedy at Kaleidoscope

    Come and see Gee Whizz perform. He's the funniest stand-up comedian on the comedy scene. This joyful show will please everyone, from the youngest to the oldest. Gee Whizz really knows how to make you laugh! Our bar is open from 7.00pm for drinks and snacks (快餐).

    Simon's Workshop

    5.00p.m.—7.30p.m.        Wednesdays at Victoria Stage

    This is a good chance for anyone who wants to learn how to do comedy. The workshop looks at every kind of comedy, and practices many different ways of making people laugh. Simon is a comedian and actor who has 10 years' experience of teaching comedy. His workshops are exciting and fun. An evening with Simon will give you the confidence to be funny.

    Charlotte Stone

    8.00p.m.—11.00p.m.        Pizza World

    Fine food with beautiful jazz music; this is a great evening out. Charlotte Stone will perform songs from her new best-selling CD, with James Pickering on the piano. The menu is Italian, with excellent meat and fresh fish, pizzas and pasta (面食). Book early to get a table. Our bar is open all day, and serves cocktails, coffee, beer, and white wine.

    Up to 90% of school leavers in major Asian cities are suffering from myopia — short-sightedness, a study suggests. Researchers say the “extraordinary rise” in the problem is being caused by students working very hard in school and missing out on outdoor light.

    Eye experts say that you are short-sighted if your vision is blurred(模糊的) beyond 2m. It is often caused by an elongation (拉伸) of the eyeball that happens when people are young. According to the research, the problem is being caused by a combination of factors — a commitment to education and lack of outdoor light.

    Professor Morgan who led this study argues that many children in South East Asia spend long hours studying at school and doing their homework. This in itself puts pressure on the eyes, but exposure to between two and three hours of daylight helps maintain healthy eyes.

    Cultural factors also seem to play a part. Across many parts of South East Asian children often have a lunchtime nap. According to Professor Morgan they are missing out on natural light to prevent short-sightedness.

    A big concern is the numbers of the students suffering from “high” myopia. One in five of these students could experience severe visual impairment(障碍) and even blindness. These people are at considerable risk-sometimes people are not told about it and are just given more powerful glasses-they need to be warned about the risk and given some self-testing measures so they can get to an ophthalmologist and get some help.

    For decades, researchers believed there was a strong genetic component to the condition. But this study strongly suggests an alternative view. “Any type of simple genetic explanation just doesn't fit with that speed of change; gene pools just don't change in two generations. Whether it's a purely environmental effect or an environmental effect playing a sensitive genome, it really doesn't matter, the thing that's changed is not the gene pool—it's the environment.”

    For centuries people have hunted animals for food and pleasure.The invention of the gun made it so easy for humans to hunt that some animals were lolled by the thousands and even became extinct（绝种的）.This brings up some serious problems since breaks in the food chain upset the balance of nature.

    Large animals like tigers are being killed by the hundreds every year in India.The Royal Bengal tiger is the only type that exists in India and their number is greatly reduced every year because of poaching（偷猎）.The present number is about 2,000, all of which live in tiger reserves.Two hundred years ago the population was 23,000 or more.

    During the British rule of India,many of the so-called English gentlemen killed tigers for pleasure and to show their bravery.This seems stupid because killing an innocent（无辜的）creature with a gun is not a brave deed.

    Today the tiger skin is very popular.Rich people and fashion designers have no idea what they are doing. Competition between the rich to show off makes them blind to the serious effects.People persuade villagers to kill tigers to get money,and they do it because they are poor and need to feed their families.We must educate them,and the government should give them proper jobs to help solve this problem.

    The people to blame are those who buy animal products like ivories,furs,tiger bones for medicine and handbags made of animal skins.They must be put behind bars to stop this kind of trade.The earth is home for everyone on it. The trees,animals,birds,and fish of all kinds belong here as much as we do.Only we have the power to change their fate.

    Attractions in New York

    Empire State Building

    Towering over 444 meters into the sky, the building has an indoor and outdoor observation deck on the 86th and 102nd floor, where you can see the overall view of the New York City. The building houses more than 1000 businesses. You can buy your ticket online in advance to avoid waiting .Telephone ： 212-736-3100 Location ： 350 5th Avenue, New York, NY 10118.

    Open Hours： 08:00-02:00

    Central Park

    For more than 150 years, visitors have come to Central Park's 843 green acres in the heart of Manhattan. Since 1980, the Park has been managed by the Central Park Conservancy, in partnership with the public. You can visit the official website of Central Park to learn more about Park happenings and activities and to learn how to help Central Park Telephone： 212-310-6600

    Location: 59th to 110th Street, Manhattan Borough from Central Park West to 5th Avenue, New York

    City NY 10022

    Open Hours： 06:00-23:00

    The National 9/11 Memorial & Museum

    The National 9/11 Memorial & Museum is a place of remembrance honoring those who lost their lives in the terrorist attacks of September 11, 2001. The 9/11 Memorial Museum displays Monumental artifacts linked to the events of 9/11, while presenting stories of loss, sympathy and recovery that are central to telling the story of the 2001 attacks and the consequence. It also explores the global impact of 9/11 and its continuing significance.

    Telephone： 212-312-8800

    Location: 180 Greenwich St. World Trade Center New York City, NY 10007

    Open Hours： 09:00-20:00

    The Metropolitan Museum of Art

    At New York City's most visited museum and attraction, you will experience over 5,000 years of art from around the world. The Met is for anyone as a source of inspiration, and understanding. You can learn, escape, play, dream, discover and connect.

    Telephone： 212-535-7710

    Location ： 1000 5th Avenue, New York City, NY 10028-0198 Open Hours： 10:00-17:30

    Sparrow is a fast－food chain with 200 restaurants. Some years ago，the group to which Sparrow belonged was taken over by another company. Although Sparrow showed no sign of declining，the chain was generally in an unhealthy state. With more and more fast－food concepts reaching the market，the Sparrow menu had to struggle for attention. And to make matters worse，its new owner had no plans to give it the funds it required.

    Sparrow failed to grow for another two years until a new CEO，Carl Pearson，decided to build up its market share. He did a survey，which showed that consumers who already used Sparrow restaurants were extremely positive about the chain，while customers of other fast－food chains were unwilling to turn away from them. Sparrow had to develop a new promotional campaign.

    Pearson faced a battle over the future of the Sparrow brand. The chain's owner now favored rebranding Sparrow as Marcy's restaurants. Pearson resisted，arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun. Such an attempt to establish a positive relationship between a company and the general public was unusual for that time. Pearson strongly believed that numbers were the key to success，rather than customers' spending power. Finally, the owner accepted his idea.

    The campaign itself changed the traditional advertising style of the fast－food industry. The TV ads of Sparrow focused on entertainment and featured original songs performed by a variety of stars. Instead of showing the superiority of a specific product，the intention was to put Sparrow in the hearts of potential customers.

    Pearson also made other decisions which he believed would contribute to the new Sparrow image. For example，he offered to lower the rent of any restaurants which achieved a certain increase in their turnover(营业额).

    These efforts paid off，and Sparrow soon became one of the most successful fast－food chains in the regions where it operated.

     At one time, computers were expected largely to remove the need for paper copies of documents because they could be stored electronically. But for all the texts that are written, stored and sent electronically, a lot of them are still ending up on paper.

     It is difficult to measure the quantity of paper used as a result of the use of Internet-connected computers, although just about anyone who works in an office can tell you that when email is introduced, the printers start working overtime. "I feel in my bones this revolution is causing more trees to be cut down," says Ted Smith of the Earth Village Organization.  

     Perhaps the best sign of how computer and Internet use pushes up demand for paper comes from the high-tech industry itself, which sees printing as one of its most promising new markets. Several Internet companies have been set up to help small businesses print quality documents from a computer. Earlier this week Hewlett-Packard Co. announced a plan to develop new technologies that will enable people to print even more so they can get a hard copy of a business document, a medical record or just an online email, even if they are nowhere near a computer. As the company sees it, the more use of the Internet the greater demand for printers.

     Does all this mean environmental concerns have been forgotten? Some activists suggest people have been led to believe that a lot of dangers to the environment have gone away. "I guess people believe that the problem is taken care of, because of recycling," said Kelly Quirke, director of the Rainforest Action Network in San Francisco. Yet Quirke is hopeful that high-tech may also prove helpful. He says printers that print on both sides are growing in popularity.

     The action group has also found acceptable paper made from materials other than wood, such as agricultural waste.