Bad news sells.If it bleeds,it leads.No news is good news,and good news is no news.Those are "the classic rules for the evening broadcasts and the morning papers.But now that information is being spread amt monitored（监控）in different ways,researchers are discovering new rules.By tracking people's e-mails and online posts,scientists have found that good news can spread faster and farther than disasters and sob stories.

    "The ‘if it bleeds 'rule works for mass media,"says Jonah Berger,a scholar at the University of Pennsylvania. "They want your eyeballs and don't care how you're feeling.But when you share a story with your friends,you care a lot more how they react.You don't want them to think of you as a Debbie Downer."

    Researchers analyzing word-of-mouth communication—e-mails,Web posts and reviews,face-to-face conversations—found that it tended to be more positive than negative,but that didn't necessarily mean people preferred positive news.Was positive news shared more often simply because people experienced more good things than bad things?To test for that possibility,Dr.Berger looked at how people spread a particular set of news stories: thousands of articles on The New York Times' website.He and a Penn colleague analyzed the "most e-mailed" list for six months.One of his first findings was that articles in the science section were much more likely to make the list than non-science articles.He found that science amazed Times' readers and made them want to share this positive feeling with others.

    Readers also tended to share articles that were exciting or funny,or that inspired negative feelings like anger or anxiety,but not articles that left them merely sad.They needed to be aroused（激发）one way or the other,and they preferred good news to bad.The more positive an article,the more likely it was to be shared as Dr.Berger explains in his new book,"Contagious: Why Things Catch On."

    While Jennifer was at home taking an online exam for her business law class, a monitor a few hundred miles away was watching her every move.

    Using a web camera equipped in Jennifer's Los Angeles apartment, the monitor in Phoenix tracked how frequently her eyes moved from the computer screen and listened for the secret sounds of a possible helper in the room. Her Internet access was locked－remotely－to prevent Internet searches, and her typing style was analyzed to make sure she was who she said she was: Did she enter her student number at the same speed as she had in the past? Or was she slowing down?

    In the battle against cheating，this is the cutting_edge and a key to encourage honesty in the booming field of online education. The technology gives trust to the entire system，to the institution and to online education in general. Only with solid measures against cheating, experts say, can Internet universities show that their exams and diplomas are valid—that students haven't just searched the Internet to get the right answers.

    Although online classes have existed for more than a decade, the concern over cheating has become sharper in the last year with the growth of “open online courses.” Private colleges, public universities and corporations are jumping into the online education field. Spending millions of dollars to attract potential students, while also taking steps to help guarantee honesty at a distance.

    Aside from the web cameras, a number of other high-tech methods are becoming increasingly popular. Among them are programs that check students' identities using personal information, such as the telephone numbers they once used.

    Other programs can produce unique exams by drawing on a large list of questions and can recognize possible cheaters by analyzing whether difficult test questions are answered at the same speed as easy ones. As in many university classes, term papers are scanned against some large Internet data banks for cheating.

    Learning any language is hard, but learning English can be especially challenging. Why? Because native speakers use the language in ways that textbooks could never describe. In particular, words that British people use cause many language students to scratch(JT) their heads.

    Here's an example: You happen to hear a Briton calling someone a “wazzock”. But what exactly is a wazzock? This word, in fact, means a foolish person, although there's nothing about it that would help you guess that. There are many strange terms like this in British English - the Oxford English Dictionary would be much smaller without these strange usages filling its pages.

    How can these odd words be explained? Part of the answer is the British sense of humor. Britons don't like to take things too seriously, and this is evident through many British words and phrases. For example, to spend a penny means to use the bathroom. It refers to the days when people had to pay a penny to use a public toilet.

    In an interview for the BBC's website, British linguist David Crystal suggested there may be historical reasons for the sheer number of odd words and phrases in British English. He thinks that they began in the late 16th and. early 17th centuries. This was a great age for the theatre, when Shakespeare and other writers worked hard to keep up with the demand for new plays. The theatre's popularity also created an incentive (刺激) to invent new words.

    With this in mind, perhaps Shakespeare and his peers are to blame for unusual British words such as “codswallop” and “balderdash”—which both, ironically, mean nonsense.

    While these strange words may be confusing to non-native speakers, they certainly make studying English a lot more interesting.

    More and more people in America are celebrating the Indian holiday Diwali. Diwali is Hindi for "row of lights". It is the most important holiday in India.

    Many people around the world are beginning to celebrate it as well. The United States is one of the places where the festival is becoming more common. Diwali celebrations can now be found at American landmarks like Disneyland in California and New York City's Times Square. They are also held in many parks and museums.

    Neeta Bhasin created the Times Square event. She said Indian immigrants have found great success in America. But, she said, many Americans still do not know much about India. So, she decided to act." I felt it's about time that we should take India to mainstream America and show India's rich culture, heritage, arts and variety to the world," she said, "and I couldn't find a better place than Times Square."

    Bhasin came to the United States from India 40 years ago. She is president of ASB Communications, the marketing firm behind Diwali at Times Square. Tens of thousands of people attend the event, now in its fourth year.

    In India, Diwali is a five-day harvest festival held just before the Hindu New Year. The exact dates change from year to year but Diwali is always in the fall. Celebrations include lighting oil lamps or candles called "diyas".

    A Diwali celebration will light up Disney California Adventure Park in Anaheim this year. Visitors can watch performances of traditional Indian dances and take part in a Bollywood dance party. The event is part of a Festival of Holidays program at the theme park to show cultural traditions from around the world. The program takes place on November 10th through January 7th.

    San Antonio, Texas, also holds a Diwali celebration. And it is one of the nation's largest celebrations, with more than 15,000 people in attendance each year. Visitors can enjoy Indian dance，food and fireworks. Organizers also plan to float hundreds of lighted candles in the San Antonio River, along the city's famous River Walk.

    John Smith, an office worker, lives in Washington. He inherited (继承) a million dollars when he was 23, but he wasn't happy at all. When his college friends were looking for their jobs, he didn't have to. Jack decided to living a simple life like everyone else. He gave $l0,000 of his money to a charity (慈善)to help poor children live a better life. Today he is 36. He still wears cheap shoes and clothes and drives a small car only, but he is very happy.

    Up to now John has helped some children from poor countries all over the world, by sending them each $200 a month. The money was used for the children's study, food, medicine and clothing. John receives a report each year on the children's progress. They can write to each other, but usually the children do not speak English.

    When John first heard about these children, he wanted to help them. “It was nothing special,” he said. “Until I went to these countries and met the children I was helping, I didn't know anything about their life.” Once John went to meet a little girl in Africa. He said that the meeting was very exciting. "When I met her, I felt very happy." he said. "And I saw that the money was used for a good cause. It brought me happiness. I want to do everything I can to go on helping those children."

    If you have never been on a cruise (乘船游览), it can seem like its own world—with its own rules and secret language. So here we are going to lay out the very basics of going on a cruise.

    Do I need a passport to go on a cruise?

    You may need a passport, but you should take one anyway. Besides the fact that you are going to need an ID card to board the ship in the first place, a lot of ports require one.

    How much luggage can I take on board?

    For the most part, cruise ships aren't like planes—there isn't a strictly regulated amount of luggage you can take with you, and you are not going to be charged for bringing too much. Keep in mind that cabin storage space can be tight. Everything, including your empty luggage, is going to have to fit inside and you don't want to be tripping over it for your whole vacation.

    Things like guns and knives are banned, but regulations vary from ship to ship about things like irons (generally a no) and hair dryers (generally a yes). Some ships allow you to bring a bottle of wine, but nearly all ban bringing your own hard alcohol.

    What's the process for boarding a cruise ship?

    Boarding a cruise ship is like boarding a plane—there are regulations or when to arrive, how to check-in, and what security you have to go through. Most cruise lines have transportation available from the airport; otherwise they normally own a paid parking lot where you can leave your car.