One day when I was 12, my mother gave me an order: I was to walk to the public library, and borrow at least one book for the summer. This was one more weapon for her to defeat my strange problem—inability to read.

    In the library, I found my way into the “Children's Room.” I sat down on the floor and pulled a few books off the shelf at random. The cover of a book caught my eye. It presented a picture of a beagle. I had recently had a beagle, the first and only animal companion I ever had as a child. He was my secret sharer, but one morning, he was gone, given away to someone who had the space and the money to care for him. I never forgot my beagle.

    There on the book's cover was a beagle which looked identical (相同的) to my dog. I ran my fingers over the picture of the dog on the cover. My eyes ran across the title, Amos, the Beagle with a Plan. Unknowingly, I had read the title. Without opening the book, I borrowed it from the library for the summer.

    Under the shade of a bush, I started to read about Amos. I read very, very slowly with difficulty. Though pages were turned slowly, I got the main idea of the story about a dog who, like mine, had been separated from his family and who finally found his way back home. The dog was my dog, and I was the little boy in the book. At the end of the story, my mind continued the final scene of reunion, on and on, until my own lost dog and I were, in my mind, running together.

    My mother's call returned me to the real world. I suddenly realized something: I had read a book, and I had loved reading that book. Everyone knew I could not read. But I had read it. Books could be incredibly wonderful and I was going to read them.

    I never told my mother about my “miraculous” (奇迹般的) experience that summer, but she saw a slow but remarkable improvement in my classroom performance during the next year. And years later, she was proud that her son had read thousands of books, was awarded a PhD in literature, and authored his own books, articles, poetry and fiction. The power of the words was held.

    Admission & Opening Times

    Museum Opening Times

    The museum is open daily: 10 am—5 pm

    Collections Centre opens daily: 11 am—5 pm

    Last admission to the museum and Collections Centre is 4:30 pm.

    Closed: December 24, 2017—January 1, 2018 inclusive

    Museum Admission

    Your entry fee will be treated as a donation to our charity on which we may also be able to claim Gift Aid. In return you will receive FREE admission to the museum for a year with our Annual Pass (this excludes 5 Special Show Days per year).

    Tickets for today's date are only available to buy at the museum.

Museum Tours

    An optional tour of the museum is included in your entry fee. The tours are available between 11:15 am and 2 :15 pm every day. They do not have to be pre-booked but have time limits.

Collections Centre

    Access to the Collections Centre is included in your entry fee, so you will just need to show your museum admission ticket at the door to gain entry. The Collections Centre is open from 11 am to 5 pm with last entry at 4:30 pm.

Show Days

    On most show days the normal museum entry prices are applied. There are, however, five Special Show Days per year when the admission price varies, including entry both into the show and the museum. On these days, Gift Aid tickets and promotional vouchers(促销券) are not valid. Advance discounted Show Day tickets are available online or via our Ticket Hotline 019-266 45033.

For more information about the British Motor Museum, please click here.

    Fix it on your own

    Did you know that a bowl of rice could save your iPod if you drop it in a swimming pool by accident? Or that the camera on your phone could tell you what's wrong with your TV remote control(遥控器)? The experts at Geek Squad have made a gadget (小机件) rescue guide. So, let's take a look at some of their useful advice.

    How to get more juice out of your phone battery (电池)

    If your battery goes dead but you need to get a number or send one last text, try warming it up. That may give you a tiny bit of power. Take the battery from the phone and rub it between your hands. Or warm it under your arm for a few minutes. Then try to start the phone-but use it quickly.

    What to do if your gadget gets wet

    First, try drying it out with a vacuum cleaner(真空吸尘器). If a vacuum cleaner isn't at hand, fill a pot or bowl with uncooked rice and put your wet gadget inside. The dry, uncooked rice will absorb all the water and, after a few hours, you should be able to use the gadget. Don't forget to remove the battery and SIM card before you dry it.

    What to do if your TV remote control stops working

    If replacing the batteries doesn't work, get the camera function up on your phone and point the remote at the lens (镜头). When you press a button on the remote, if it is working, the glass bobble (小球) at the front of the remote will light up when you look at it on the screen of your phone. This is because the screen on a phone or digital camera picks up infrared rays (红外线), even though your eyes don't. If the glass bobble doesn't light up, the remote is broken. If it does, the receiving device is broken.

    When most people think of the word, “brand”, they think of the Nike Swoosh, Ford “blue oval,” McDonalds Golden Arches, or the “State Farm is There” jingle. They know what they will get with a well branded product or service as promised. Think of Volvo, for instance, and your first thoughts are probably something like “well built, comfortable, Swedish” and, most of all, “safety”.

    So a brand is a lot more than a logo, icon, or slogan. Catchy as it may sound, it isn't the “brand” in the true sense—and it certainly isn't what makes the brand valuable. A company's brand is a promise. It's a description of the company's character. To some extent, it's a mission; it's how the company creates and delivers value. Also, it's the feeling the company conveys to its stakeholders. Successful brands meet various challenges and consistently deliver on their promises, which is how they create brand value. To illustrate it, here are some brand promises from three highly successful, world-wide brands: The NFL: “To be the premier sports and entertainment brand that brings people together, connecting them socially and emotionally like no other.” Coca-Cola: “To inspire moments of optimism and uplift.” Virgin Atlantic: “To be genuine, fun, contemporary, and different in everything we do at a reasonable price.”

    Interesting. In none of the above cases does the brand promise describe what these companies do or provide. The NFL's brand promise says nothing about football. Coca-Cola doesn't talk about providing the best soft drinks in the world. And Virgin Atlantic's promise goes a lot farther than seating passengers in its aircrafts.

    Of course, a promise is nowhere near enough. The promise along with look, personality, time, money, and hard work combined can eventually help to build and maintain great brands and acquire a special patina(光泽) of what I call “me” appeal, showing my personal appetite. Apple has that patina. All of this can lead to sub-brands, like iPhone and iPad which acquire the glory of the parent brand.

    Sometimes a brand is memorable because of little things. TD Bank has a special place in their branches for you to deposit all those coins you collect in jars. It is called the Penny Arcade that turns depositing your coins into a fun game in which you can even win prizes. Years ago, Dime Savings Bank in New York had a small dime(十分硬币) carrier. It was given to kids and then they'd fill up its 50 slots (投币口) with a dime in each one and bring it to exchange for a $5 bill.

    We have a strange obsession with the concept of perfection. “If I have the perfect parents and perfect grades, then I would be happy.” Under cultural influence, we seek what we can't have without remembering that we don't actually need to be perfect. Imperfection allows us to be human.

    Parents, teachers and other high-achieving peers will have us believe that we must be perfect if we wish to remain competitive. However, what job or school requires you to have a 2400 SAT, 4.0 GPA and develop a cure for some form of cancer by the age of 18? Although these would be great achievements, are they worth the cost of sleep? We feel like we need the perfect grades to get into the perfect college that will provide us with the perfect education necessary to obtain the perfect job. With this misconception, when writing our resumes(简历), we then seek out experiences that we think may help build a good name for ourselves. Feeding on our thirst for perfection, some college and career industries have been set up claiming to help us reach our goals.

    The truth is, you only need to be good enough. Don't worry about anything secondary to your passions. You won't become an expert at anything if you spend your time trying to succeed in everything you do. You only become an expert when you devote your time to the one or two projects that truly bring you joy.

    As members of this society, we have a responsibility to be excellent in what we do, not perfect. Although perfection can be a goal, it should not be the only goal. We only have 24 hours in a day. Thus, we need to prioritize(优先选择)what we want to do and cut out the activities we cannot do. If you enjoy debating, take a law class and see how it suits you. If you enjoy cooking, experiment in the kitchen and see what you can make!

    Try as hard as you can and let your future worry about itself. Worry about your task at hand and you will be successful in achieving your dreams. Above all, remember that you are going to be okay.

The following four famous paintings—from Jan van Eyck's portrait to Pablo Picasso's masterpiece—have stood the test of time.

The Arnolfini Portrait

The Arnolfini Portrait of Jan van Eyck, an oil painting on wood produced in 1434, in which a man and a woman hold hands with a window behind him and a bed behind her, is undoubtedly one of the masterpieces in the National Gallery, London. This painting is as visually interesting as it is famed. It is also an informative document on fifteenth-century society with Jan van Eyck's heavy use of symbolism—while husbands went out to engage in business, wives concerned themselves with domestic duties.

The Starry Night

Vincent van Gogh painted The Starry Night, oil on canvas(画布), and a moderately abstract landscape painting of an impressive night sky over a small hillside village, during his 12-month stay at the mental hospital near Saint-Rémy-de-Provence, France between 1889 and 1890. When the Museum of Modern Art in New York City purchased the painting from a private collector in 1941, it was not well known, but it has since become one of Vincent van Gogh's most famous works.

The Harvesters

The Harvesters is an oil painting on wood completed by Pieter Bruegel the Elder in 1565. It depicts(描绘) the harvest time which most commonly occurred within the months of August and September. Nicolaes Jonghelinck, a merchant banker and art collector from Antwerp, commissioned this painting. The painting has been at the Metropolitan Museum of Art in New York City since 1919.

Guernica

Guernica, a large black-and-white oil painting, was painted by the Cubist Spanish painter, Pablo Picasso in 1937. The title "Guernica" refers to the city that was bombed during the war. The painting depicts the horrors of war and as a result, it has come to be an anti-war symbol and a reminder of the tragedies of war. Today, the painting is housed at the Museo Nacional Centro de Arte Reina Sofía in Madrid.