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题型:阅读理解 题类:常考题 难易度:普通

河北省冀州市中学2017-2018学年高一上学期英语第一次月考试卷

阅读理解

    Coca-Cola has created a publicity stunt (作秀) in Singapore — a vending machine (自动售货机) which gives out free cans of Coke in return for (作为对…回报) hugs. The whacky idea is part of the company's Open Haziness campaign (运动) designed to attract young people in Singapore.

    Students at the National University of Singapore were surprised to find that the soft drinks company had placed the machine in the schoolyard. But instead of the drinks brand's logo (标志), the words “Hug Me” are written across its red-and-white logo. Instead of paying money, customers have to hug the drinks machine to receive a free can of Coke.

    Public displays of affection are uncommon and have long been discouraged in Singapore, but are on the rise among young people. The move is part of a campaign created by advertising firm Ogilvy & Mather, intended to let the youth to see the brand as a non-threatening (无威胁的) friend.

    Leonardo O'Grady, leader of the campaign, said, “Happiness is contagious (传染的). The Coca-Cola Hug Machine is a single idea to spread some happiness. We want to spread happiness in an unexpected, creative way to attract not only the people present, but the audience at large.”

    He hopes that it will encourage consumers to bring positivity, optimism (乐观) and fun into their lives and to open a Coke, sharing a little happiness.

    The machines haw been such a success that there are plans to roll them out across Asia. Mr. O'Grady added, “The reaction was amazing — at one point we had four to five people hugging the machine at the same time as well as each other! In fact, there was a long line of people looking to give hugs.”

(1)、The underlined word “whacky” in Paragraph 1 can be replaced by “      ”.
A、free B、strange C、uncertain D、traditional
(2)、What was the purpose of the campaign?
A、To help sell more Coca-Cola drinks. B、To display the famous logo of Coca-Cola. C、To tell the young Coca-Cola is their friend. D、To show Coca-Cola is especially generous. (慷慨的)
(3)、Leonardo O'Grady thinks that       .
A、the Coca-Cola Hug Machine is the best advertisement B、the Coca-Cola Hug Machine can spread happiness C、the Coca-Cola Hug Machine should be open only to the students D、people who enjoy the campaign would buy more Coca-Cola drinks
(4)、What can we infer from the passage?
A、The campaign has achieved good results. B、The campaign has cost Coca-Cola much money. C、The Coca-Cola Hug Machines will be seen worldwide. D、Coca-Cola concentrates more on (更加关注) sharing happiness than on sales.
举一反三
根据短文内容,选择最佳答案。

    In the United States, when one becomes rich, he wants people to know it. And even if he does not become very rich, he wants people to think that he is. That is what “keeping up with the Joneses” is about. It is the story of someone who tried to look as rich as his neighbors.

    The expression was first used in 1913 by a young American called Arthur Momand. He told this story about himself. He began earning $ 125 a week at the age of 23. That was a lot of money in those days. He got married and moved with his wife to a very wealthy neighborhood outside New York City. When he saw that rich people rode horses, Momand went horseback riding every day. When he saw that rich people had servants, Momand and his wife also hired a servant and gave big parties for their new neighbors.

    It was like a race, but one could never finish his race because one was always trying to keep up. The race ended for Momand and his wife when they could no longer pay for their new way of life. They moved back to an apartment in New York City.

    Momand looked around him and noticed that many people do things just to keep up with rich lifestyle of their neighbors. He saw the funny side of it and started to write a series of short stories. He called it “Keeping up with the Joneses” because “Jones” is a very common name in the United States. “Keeping up with the Joneses” came to mean keeping up with rich lifestyle of the people around you. Momand's series appeared in different newspapers across the country for over 28 years.

    People never seem to get tired of keeping up with the Joneses. And there are “Joneses” in every city of the world. But one must get tired of trying to keep up with the Joneses because no matter what one does, Mr. Jones always seems to be ahead.

阅读理解

    Wouldn't it be wonderful to travel to a foreign country without having to worry about the headache of communicating in a different language?

    In a recent Wall Street Journal article, technology policy expert Alec Ross argued that, within a decade or so, we'll be able to communicate with one another via small earpieces with built-in microphones. That's because technological progress is extremely rapid. It's only a matter of time. Indeed, some parents are so convinced that this technology is imminent that they're wondering if their kids should even learn a second language.

    It's true that an increase in the quantity and accuracy of the data loaded into computers will make them cleverer at translating “No es bueno dormir mucho” as “It's not good to sleep too much.” Replacing a word with its equivalent (同义词) in the target language is actually the “easy part” of a translator's job. But even this seems to be a discouraging task for computers.

    It's so difficult for computers because translation doesn't—or shouldn't—involve simply translating words, sentences or paragraphs. Rather, it's about translating meaning. And in order to infer meaning from a specific expression, humans have to interpret a mass of information at the same time.

Think about all the related clues that go into understanding an expression: volume, gesture, situation, and even your culture. All are likely to convey as much meaning as the words you use.

    Therefore, we should be very skeptical of a machine that is unable to interpret the world around us. If people from different cultures can offend each other without realizing it, how can we expect a machine to do better? Unless engineers actually find a way to breathe a soul into a computer, undoubtedly when it comes to conveying and interpreting meaning using a natural language, a machine will never fully take our place.

阅读理解

    Visit one of the most outstanding prehistoric sites in the United Kingdom, and enjoy amazing historic English attractions. Please notice that every tour starts and ends in London. Have a tour with visiting Britain.

    Stonehenge Direct Tour

    Visit one of the most outstanding prehistoric sites in England and in the world: Stonehenge.

    Duration:1 day

    Price:Adults £29.99,Children £28.99

    Stonehenge and Bath Tour

    Enjoy a late breakfast before heading to the Stonehenge site and end your day with an original visit to the Roman Baths.

    Duration:10 hours(departure 10:30 a.m.,return 8:30 p.m.)

    Price:Adults £64,Children £60

    Stonehenge, Bath and Windsor Castle Tour

    Explore three of England's most popular sites to visit: Windsor Castle, Stonehenge and the Roman Baths.

    Duration:1 day(return 8:30 p.m.)

    Price:Adults £64.80, Children £61.20

    Stonehenge, Lacock and Bath Tour

    Come and feel the warmth of Bath, see the pleasant village of Lacock, and solve the mystery of Stonehenge.

    Duration:1 day(return 6 p.m.)

    Price:Adults £85,Children £78

    Stonehenge, Windsor and Oxford Tour

    Choose Stonehenge ,Windsor and Oxford Tour and enjoy ancient mysticism, royal history and illustrious knowledge.

    Duration:1 day

    Price:Adults £72, Children £68

    Stonehenge, Bath and Stratford Tour

    Take a tour to make the most of the English historic attractions:the Stonehenge site, Bath and Stratford, the birthplace of playwright William Shakespeare.

    Duration:1 day(return 8 p.m.)

    Price:Adults £79, Children £68

阅读理解

    James Cleveland Owens was the son of a farmer and the grandson of black slaves. His family moved to Cleveland when he was 9. There, a school teacher asked the youth his name.

    "J.C. "he replied.

    She thought he had said "Jesse", and he had a new name.

    Owens ran his first race at age 13. After high school, he went to Ohio State University. He had to work part time so as to pay for his education. As a second year student, in the Big Ten games in 1935, he set even more records than he would in the Olympic Games a year later.

    A week before the Big Ten meet, Owens accidentally fell down a flight of stairs. His back hurt so much that he could not exercise all week, and he had to be helped in and out of the car that drove him to the meet. He refused to listen to the suggestions that he give up and said he would try. He did try, and the results are in the record book.

    The stage was set for Owens' victory at the Olympic Games in Berlin the next year, and his success would come to be regarded as not only athletic but also political. Hitler did not congratulate any of the African American winners.

    "It was all right with me," he said years later. "I didn't go to Berlin to shake hands with him, anyway."

    Having returned from Berlin, he received no telephone calls from the president of his own country, either. In fact, he was not honored by the United States until 1976, four years before his death.

    Owens' Olympic victories made little difference to him. He earned his living by looking after a school playground, and accepted money to race against cars, trucks, motorcycles and dogs.

    "Sure, it bothered me," he said later. "But at least it was an honest living. I had to eat."

    In time, however, his gold medals changed his life. "They have kept me alive over the years, "he once said." Time has stood still for me. That golden moment dies hard."

阅读理解

    I've never been the kind of person to say, “it's the thought that counts” when it comes to gifts. That was until a couple of weeks ago, when my kids gave me a present that blew me away.

    For years now, I've been wanting to sell our home, the place where my husband and I raised our kids. But to me, this house is much more than just a building. In the front room, there's a wall that has hundreds of pencil lines, marking the progress of my children's growth. Every growth stage is marked in grey, with each child's name and the date they were measured. Most people I know have been featured on a wall like this, or at least had a wall like it in their home.

    Of all the objects and all the memories, it's this one thing in a home that's the hardest to leave behind. Friends I know have returned home after work only to discover their wall of heights has been freshly painted over. A new paint job wouldn't normally be greeted by tears, but erasing that evidence of motherhood hurts more than it should. Our kids grow in so many ways, but the wall is physical evidence of their progress, right there for everyone to see.

    Over the years, I've talked about how much I would hate leaving that wall behind when I moved, even though the last marks were made 10 years ago when my kids stopped growing. So one day, while I was at work, my children decided to do something about it.

    They hired Jacquie Manning, a professional photographer whose work is about capturing (捕捉) the beautiful things in life, from clear lakes and skies to diamonds and ballgowns. She came to our house while I was at work, and over several hours, took photos of the hundreds of drawings and lines, little grey fingerprints (手印), and old marks. Somehow, she managed to photograph all those years of memories perfectly. Afterwards, she put all the photos together into one image, transforming them into a beautiful history of my family.

    Three weeks later, my children's wonderful gift made its way to me – a life-size photo of the pencil lines and fingerprints that represents entire lifetimes of love and growth.

阅读理解

    Of the several films Hirokazu has made about childhood and children, this one is the most modest, but no less pleasing for its delicate style and small setting. I Wish was originally called Miracle, and the change is for the better. The two-word title makes you want to know who's wishing for what, while the single word sounds plain and self-praising. This wise and funny film works small miracles in describing such a moment when kids turn from the wishfulness of childhood into shaping the world for themselves.

    The sweetly reflective hero, a sixth-grader named Koichi, starts out by wishing for a volcano to erupt. Not just any volcano, but the one that towers above his town, smoking heavily and giving off ash. An eruption would lead to a withdrawing, which would lead, at least in his mind, to a reunion with his father and kid brother, who've been living in Hakata while Koichi lives with his mother and retired grandparents in Kagoshima. The volcano, knowing nothing of this, refuses to erupt, but Koichi hears of another approach to realizing the desired miracle.

    One of the pleasures of I Wish is watching how kids behave—how Koichi attacks his dinner, for example. Another pleasure is rediscovering how kids think. These kids can be logical and ever so tricky. But children's thought processes can also be fancy. A boy wishes he could play baseball like one of baseball stars, who eats curry for breakfast; so he, too, starts eating curry for breakfast, instead of practicing on the field. Another boy tries to wish his dead dog, Marble, back to life. And what does Koichi finally wish for? I wish you'd see this delightful film to find out.

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