题型：阅读理解 题类：常考题 难易度：普通
四川省成都市树德一高2020-2021学年高一下学期英语4月月考试卷（含听力音频）
Holiday Inns and McDonald's, both saw unmatched growth in the 1960s. Their growth opened another direct business operation — franchising (特许经营).
These operations have the same general pattern. The franchisor, the parent company, first establishes a successful retail business. As it expands, it sees a profit potential in offering others the right to open similar business under its name. The parent company's methods and means of identification with consumers are included in this right. The parent company supplies skill, and may build and rent stores to franchisees. For these advantages the franchisee pays the franchisor a considerable fee. However, some of the advantages and disadvantages are different.
By extending a "proven" marketing method, a parent can profit in several ways. First, the franchisee's purchase price gives the parent an immediate return on the plan. Then the sale of supplies to the franchisee provides a continuing source of profits. As new businesses are added and the company's reputation spreads, the value of the franchise increases and sales of franchises become easier. The snowballing effect can be dramatic. Such growth, too, brings into play the economies of scale (规模经济). Regional or national advertising that might be financially impossible for a franchisor with 20 franchises could be profitable for one with 40.
The parent, then, finds immediate gains from the opportunity to expand markets on the basis of reputation alone, without having to put up capital or take the risk of owning retail stores. Added to this advantage is a less obvious but material one. Skilled, responsible retail managers are rare. People who invest their capital in franchises, though, probably come closer to the ideal than do paid managers. In fact, the franchisee is an independent store operator working for the franchisor, but without an independent's freedom to drop supplies at will. Of course the factory's costs of selling supplies are less. But also certainly the franchisee buying goods that have had broad consumer acceptance will not casually change supplies, even when the contract permits. If the hamburger is not what the customer expected, they may not return. Having paid for the goodwill, the franchisee won't thoughtlessly destroy it.
Franchising may give you the idea that as a franchisor, you need only relax in the rocking chair.
Franchising, however, has problems to be solved.
OUR PRODUCT RANGE
SKINCARE | HEALTH | NUTRITION |
Royal Nectar is the amazing skincare product that has taken the world by storm. It uses Bee Veno (毒液) to stimulate natural collagen (胶原蛋白) production in your skin. View Products | Nectar Ease uses Manuka Honey and Bee Venom to create a food rich in added benefits. Also known as the 'Aches and Pains Honey', it is ideal for people with joint problems. View Products | You probably already knew that we produce some of the purest Manuka Honey in the world, but did you know our other varieties may offer added benefits too? View Products |
WELCOME TO NELSON HONEY & MARKETING
For over 100 years the Cropp family have worked with nature, extracting the honey delicately, to bring you the finest quality New Zealand Honey. In 1973 third generation beekeeper Philip Cropp set up Nelson Honey & Marketing. His passion for bees, the many wonderful products they produce, have seen Nelson Honey grow from humble beginnings to a hugely successful company with a growing range of honey products sought after worldwide.
Philip's “Honey will fix it” approach is legendary among friends, neighbors and customers and has been the driver behind some of the revolutionary products he developed over the years like Nectar Ease and Royal Nectar.
Nutrition is all about our honeys. Manuka Honey, sourced from the Marlborough Sounds, Kahurangi National Park and throughout the top of New Zealand's South Island; West Coast Honey, a delicious multi-floral honey also described as the fruit bowl of honeys comes from the pristine (原始状态的) West Coast of the South Island; and finally Honeydew Honey which comes from the Beech forests of the Nelson Lakes areas. All our honeys are great as a food and may offer added benefits.
Health covers a range of different products, aimed at helping you feel great and stay healthy. Nectar Ease is our sought after Manuka Honey with added Bee Venom range. In this range you'll also find Propolis, Pollen, Manuka Oil and Apple Cider Vinegar with added Manuka Honey.
Finally our Skincare range is where you will find a range of Manuka Honey soaps as well as our world-famous Royal Nectar products; anything from the Original Face Mask to the new gift packs.
To read more about how it all started, check out the About Us section, or go straight to Products to order your own goodies.
试题篮
