语法填空 McDonald's China changed its business name,and consumers aren't lovin' it. Chinese media reported {#blank#}1{#/blank#}Wednesday evening that McDonald's Chinese business changed its company's name from Maidanglao, a loose transliteration of the English name, to Jingongmen, or Golden Arches, on Oct. 12.
{#blank#}2{#/blank#}the fast food chain promised its fans on its Weibo microblog that stores in China will still bear the old name{#blank#}3{#/blank#}new name was immediately laughed at by net users for sounding unsophisticated (不复杂的).
Picking a Chinese name can be difficult for foreign brands.US home-sharing company Airbnb earlier this year chose 'Aibiying' or 'welcome each other with love' for its Chinese operations, but the name was{#blank#}4{#/blank#}(bad)received for being difficult to pronounce. Last month, NBA team Dallas Mavericks asked{#blank#}5{#/blank#}fans to come up with a new Chinese name because the current xiaoniu is a mistranslation,{#blank#}6{#/blank#} (mean) 'little cows.'
McDonald's opened its first restaurant in China in 1990,and the brand, closely{#blank#}7{#/blank#}(associate) with a Western lifestyle, took off. Long lines formed whenever a new location opened.{#blank#}8{#/blank#} in recent years the fast food chain{#blank#}9{#/blank#}(struggle) to maintain its growth trend in China as more prosperous, health-conscious consumers seek alternative dining {#blank#}10{#/blank#}(option).
Around this period, there was discussion for a new logo for McDonald's, and design consultant Louis Cheskin convinced the company to maintain its branding with the arches.