Reading can be a social activity. Think of the people who belong to book groups. They choose books to read and then meet to discuss them. Now the website BookCrossing.com turns the page on the traditional idea of a book group.

    Members go on the site and register the books they own and would like to share. BookCrossing provides an identification number to stick inside the book. Then the person leaves it in a public place, hoping that the book will have an adventure, traveling far and wide with each new reader who finds it.

    Bruce Pederson, the managing director of BookCrossing, says, “The two things that change your life are the people you meet and books you read. BookCrossing combines both.”

    Members leave books on park benches and buses, in train stations and coffee shops. Whoever finds their book will go to the site and record where they found it.

    People who find a book can also leave a journal entry describing what they thought of it. E-mails are then sent to the BookCrossers to keep them updated about where their books have been found. Bruce Peterson says the idea is for people not to be selfish by keeping a book to gather dust on a shelf at home.

    BookCrossing is part of a trend among people who want to get back to the “real” and not the virtual(虚拟). The site now has more than one million members in more than one hundred thirty-five countries.

    The kids in a village in Ethiopia wear dirty, ragged clothes. They sleep beside cows and sheep in huts made of sticks and mud. They have no school. Yet they all can chant the English alphabet, and some can make words.

    The key to their success: 20 tablet computers(平板电脑) dropped off in their Ethiopian village in February by a U.S. group called One Laptop Per Child.

The goal is to find out whether kids using today's new technology can teach themselves to read in places where there are no schools or teachers. The Massachusetts Institute of Technology researchers analyzing the project data say they're already amazed. “What I think has already happened is that the kids have already learned more than they would have in one year of kindergarten,” said Matt Keller, who runs the Ethiopia program.

    The fastest learner—and the first to turn on one of the tablets—is 8-year-old Kelbesa Negusse. The device's camera was disabled to save memory, yet within weeks Kelbesa had figured out its workings and made the camera work. He called himself a lion, a marker of accomplishment in Ethiopia.

With his tablet, Kelbasa rearranged the letters HSROE into one of the many English animal names he knows. Then he spelled words on his own. “Seven months ago he didn't know any English. That's unbelievable,” said Keller.

    The project aims to get kids to a stage called “deep reading,” where they can read to learn. It won't be in Amharic, Ethiopia's first language, but in English, which is widely seen as the ticket to higher paying jobs.

    An interesting study posted on Facebook recently shows how men and women develop new interests as they mature(成熟).

    While women tend to take exercise seriously from the age of 34, men will wait until their 45th birthdays before working hard to get in shape.

    The average woman spends more time talking about sports, politics, career and money as she gets older.

    Women's interest in books reaches its peak(顶峰) at the age of 22, while that of men does so when they are in their 50s.

    Men start to change their focus from the workplace to other things after age 30, while women do not do so until eight years later. Both, however, care most about fashion at age 16.

    The research used anonymous(匿名的) data donated by thousands of Facebook users, recording the statuses, 'likes' and 'interests' they had posted on their profiles.

    It found the average woman talks about television most at 44, while men peak much younger, at age 31.

    Men are also most likely to see a film in a cinema at age 31, while women go out to see films most when they are only 19.

Men are most interested in travel at 29, women at 27, while women talk most about food and drink at 35, and men at 38.

    And if you are middle aged, a safe topic for anyone is the weather, which is a key interest for many as they reach 60.

    Stephen Wolfram, the British scientist who carried out the research, says, “It's almost shocking how much this tells us about the changes of people's typical interests.

    “People talk less about video games as they get older, and more about politics.”

    Brochure Design Service

    Professional Brochure Designs

    Brochures have proven to be one of the most cost-effective marketing methods for product and service companies worldwide. Creating a brochure is a delicate and important design process for any business, and must be left in the hands of professional brochure designers. It requires graphic design skills, specific techniques, and a deep understanding of marketing and printing technology.

    A Professional Brochure Design Service

    Brochure Design Service is a team of professional brochure designers that create company brochures and product catalogs for businesses. At Brochure Design Service you will find the design solutions for your organization brochures-from the outline of design drafts, concepts and messages, to the final brochure printing.

    As experts in design, we make the highest quality brochures you will ever come across, quickly and affordably. You only need to answer e-mails and provide feedback on our designs.

    Creating Professional Brochures for your Company

    Affordable and highest-quality end products. Brochures that will certainly beat your competitors and give you the edge in marketing your business.

    Brochure design samples ready in 2 business days or less. Do you have a trade show next week? Call us! We can meet tight deadlines.

    We have been serving thousands of clients all around the world for more than 15 years.

    Access to royalty-free (版权免费) images included in our design fees.

    Lightweight digital brochure in PDF format included.

    Save time by avoiding endless meetings and appointments. Our service is faster, more reliable and cost-effective than a traditional design agency.

    Unparalleled service: unlimited revisions till your final approval, plus 100% money back guarantee. Contact us right now! Tel: (814)755-3560 Email: smith@ brochure. ca

    Walk through the Amazon rainforest today and you will find it is steamy, warm, damp and thick. But if you had been around 15,000 years ago, during the last ice age, would it have been the same? For more than 30 years, scientists have been arguing about how rainforests like the Amazon might have reacted to the cold, dry climates of the ice ages, but until now, no one has reached a satisfying answer.

    Rainforests like the Amazon are important for mopping up CO₂ from the atmosphere and helping to slow global warming. Currently the trees in the Amazon take in around 500 million tons of CO₂ each year: equal to the total amount of CO₂ giving off in the UK each year. But how will the Amazon react to future climate change? If it gets drier, will it still survive and continue to draw down CO₂?

    Scientists hope that they will be able to learn in advance how the rainforest will manage in the future by understanding how rainforests reacted to climate change in the past. Unfortunately, getting into the Amazon rainforest and collecting information are very difficult. To study past climate, scientists need to look at fossilized pollen, kept in lake mud. Going back to the last ice age means drilling deep down into lake sediments （沉淀物）which requires specialized equipment and heavy machinery. There are very few roads and paths, or places to land helicopters and aeroplanes. Rivers tend to be the easiest way to enter the forest, but this still leaves vast areas between the rivers completely unsampled（未取样）.So far, only a handful of cores have been drilled that go back to the last ice age and none of them provide enough information to prove how the Amazon rainforest reacts to climate change.

    Traditional Chinese Medicine (TCM) needs to prove its worth through rigorous clinical trials, according to the head of one of China's largest herbal remedy companies, as a contentious new law to boost the $40bn sector comes into effect.

    Traditional Chinese Medicine is estimated by analysts to account for a third of sales in China's $117bn pharmaceutical (药学) market, the world's second largest. But most of those sales are of relatively cheap over-the-counter drugs, with many Chinese hospital doctors unwilling to prescribe TCM remedies because of the lack of evidence for their effectiveness.

    China's first law promising equal status for TCM and western medicine in the country's state-dominated healthcare system comes into effect this weekend. Provisions include encouragement for hospitals to set up TCM centres, and a licensing system for practitioners (从业者). "This law is very important for securing the status of TCM," said Wu Yiling, chairman of Yiling Pharmaceutical, a company that makes herbal remedies based on traditional recipes in the northern province of Hebei.

    Listed in Shenzhen, Wu Yiling has a market capitalization of RMB 20.7bn ($3bn). Mr Wu, the son of a herbal practitioner, controls a family fortune of $1.6bn, according to the Hurun Rich List.

    Mr Wu is both a supporter of the nature of Qi—the mystical energy force that provides the basis for much of TCM theory—and the clinical trials vital to western pharmaceutical companies. "TCM needs to develop using modern research methods," he said.

    For instance, researchers from Peking and Cardiff Universities tested the health benefits of Yiling's herbal medicine Yangzheng Xiaoji, publishing papers in the International Journal of Oncology that showed the drug can slow the growth of cancer tumours. "The theory and recipe is TCM, but in practice the evaluation of our medicines is carried out according to western evidence-based methods," Mr Wu said.

    Analysts say such tests can help gain support from doubtful hospital doctors and boost prescriptions. "Doctors need strong evidence that drugs definitely work," said Serena Shao, healthcare analyst at brokerage CLSA. "Some of these companies are currently doing clinical trials, and getting proof that their drugs have the same efficacy (功效) as chemical drugs. That's the way to go." she added.

    The TCM law has been greeted with doubt from China's western-schooled medical establishment, which points to a lack of rigorous training for TCM doctors, and a recent series of shocking events involving herbal injections believed to have been harmful. "Officials will try and encourage TCM, but also will be very cautious about what kinds of TCM they use in hospitals," added Ms Shao.