In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment. Modern businesses have been following his lead, with more tactics（策略）.

    One tactic involves where to display the goods. Foe example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food（垃圾食品）later in their trip. In department stores, section is generally next to the women's cosmetics(化妆品) section：while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over cosmetics they might want to try later.

    Besides, businesses seek to appeal to customers' senses. Stores notice that the smell of baked goods encourages shopping, they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wine went up.

    When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decision in the first few second upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the poll through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses.

    Two men were sitting together in a plane. They were on a long journey. One of the men was a businessman. The other was a farmer. They sat without talking for a while, then the farmer said, “Let's do something to pass the time.”

     “What do you want to do?” the businessman asked. “We can ask each other riddles.” The farmer said, “You start.” “Let's make the rules first,” the businessman said. “That's not fair. You are a businessman with much knowledge. You know more things than I do. I am just a farmer.”

    “That's true.” The businessman said. “What do you want we should do?” “If you don't know the answer to a riddle, you pay me $100. And if I don't know the answer, I'll pay you $50.” The farmer said. The businessman thought about this, then he said, “OK. That's fair. Who will go first?”

    “I will,” The farmer said. “Here is my riddle. What has three legs when it walks, but only two legs when it flies?” The business man repeated the riddle, “What has three legs when it walks, but only two legs when it flies? Mm, that's a good one. I'm afraid I don't know the answer.” He gave the farmer $100, then said, “Tell me the answer. What has three legs when it walks, but only two legs when it flies?” “I don't know.” The farmer said and gave him $50.

    Wearing a red nose for a day may seem like a strange way to raise money for charity. However, it seems to work in Britain

Red Nose Day (RND) is well-known in the UK. The aim of the day is to raise money for a charity called Comic Relief which helps people in need in Africa and in the UK.

    Red nose?

    Comic Relief was started in 1985 by the scriptwriter Richard Curtis. It's called Red Nose Day, as on this day many people buy a plastic red nose to wear! The money made from selling red noses goes to the charity.

    When is RND?

    Red Nose Day takes place every two years in the spring and is now so famous that many people consider it to be an unofficial national holiday. For example, many schools have non-uniform days. This year Red Nose Day was on 13^th March 2015.

    Money

    Across Britain, people are encouraged to “Do Something Funny for Money”. The money that is collected helps children to go to school, and educates the adults with HIV and AIDS. Comic Relief also works closely with disabled and elderly people to make sure they have equal rights and a better life.

    So, if you are ever in the UK on Red Nose Day, now you know why you may find normal people wearing red noses and doing silly things! It's all for a good cause! If you want to find out more about the day, have a look at the official Read Nose Day website.

    These days, more and more Chinese people enjoy sending and receiving messages on the phone. It can help them to get the latest news and communicate with friends. But I think I should read more books besides the textbooks, the more, the better. It can open my eyes and improve my language skills. Of course, it also can help me to get good grades. Do you know how to read more and learn more? Here are some tips for you.

    Clear your purpose for reading

    Before you start reading, ask yourself why you are reading this book. Most people read for two main reasons, pleasure or knowledge. Clearing about your reading purpose can not only help you choose the books you really need to read, but also remind you why reading the book is important to you, so you will keep reading and complete the book faster.

    Read only what you are interested in

    No matter what you are reading, it is important to enjoy what you read. Your friends may tell you the books they love, but those books might not necessarily be the ones you enjoy.

    Give up books that you don't enjoy

    You may have chosen books that you are interested in, and they are right to your purpose. But while you are reading them, there may still be some books that you don't enjoy reading. Whenever you realize that you aren't enjoying the book you are reading, give it up. Remember reading shouldn't be a chore (苦差事).

    Set a reading goal

    It is interesting that I read the books borrowed from libraries faster than those I bought. The reason is the books I bought don't have a due date! I don't need to return those books. Having a reading goal helps you work out how much reading you need to do in a week or even a day. Before you read each book, ask yourself what time you need to complete this book by.

    It's common knowledge that there are many benefits to being fit, but one large new study found that skipping out on the gym is practically the worst thing you can do for your health. In fact, the study claims not exercising might be more harmful to your health than smoking.

    New findings, published Friday in the journal JAMA Network Open, detail how researchers at the Cleveland Clinic studied 122,007 patients from 1991 to 2014, putting them under treadmill (跑步机) testing and later recording death rates. Researchers found a clear connection between a longer, healthier life and high levels of exercise. The report calls for health care professionals to encourage patients to achieve and continue a strong and healthy fitness routine.

    Although it is widely understood that an active lifestyle can lead to a healthy life, the study concludes that a lifestyle which involves much sitting but little activity is equal to having a major disease and the simplest cure is exercise.

    Dr Wael Jaber, co-author of the study, called the results totally surprising. “Being unfit on a treadmill or in an exercise stress test has a worse prognosis (病情预断), as far as death, than being a smoker or suffering from high blood pressure,” Jaber told CNN. “We've never seen something as noticeable as this and as objective as this.”

    The study also took a look at the risk of being overactive and found that extreme exercisers do not face higher risk of death: the research found that the more a person exercises the lower their death rates.

    Microsoft announced this week that its facial-recognition system is now more accurate in identifying people of color, touting (吹嘘)its progress at tackling one of the technology's biggest biases (偏见).

    But critics, citing Microsoft's work with Immigration and Customs Enforcement, quickly seized on how that improved technology might be used. The agency contracts with Microsoft for cloud-computing tools that the tech giant says is largely limited to office work but can also include face recognition.

    Columbia University professor Alondra Nelson tweeted, "We must stop confusing 'inclusion' in more 'diverse' surveillance (监管)systems with justice and equality."

    Facial-recognition systems more often misidentify people of color because of a long-running data problem: The massive sets of facial images they train on skew heavily toward white men. A Massachusetts Institute of Technology study this year of the face-recognition systems designed by Microsoft, IBM and the China-based Face++ found that facial-recognition systems consistently giving the wrong gender for famous women of color including Oprah Winfrey, Serena Williams, Michelle Obama and Shirley Chisholm, the first black female member of Congress.

    The companies have responded in recent months by pouring many more photos into the mix, hoping to train the systems to better tell the differences among more than just white faces. IBM said Wednesday it used 1 million facial images, taken from the photo-sharing site Flickr, to build the "world's largest facial data-set" which it will release publicly for other companies to use.

    IBM and Microsoft say that allowed its systems to recognize gender and skin tone with much more precision. Microsoft said its improved system reduced the error rates for darker-skinned men and women by "up to 20 times," and reduced error rates for all women by nine times.

    Those improvements were heralded(宣布)by some for taking aim at the prejudices in a rapidly spreading technology, including potentially reducing the kinds of false positives that could lead police officers misidentify a criminal suspect.

    But others suggested that the technology's increasing accuracy could also make it more marketable. The system should be accurate, "but that's just the beginning, not the end, of their ethical obligation," said David Robinson, managing director of the think tank Upturn.

    At the center of that debate is Microsoft, whose multimillion-dollar contracts with ICE came under fire amid the agency's separation of migrant parents and children at the Mexican border.

    In an open letter to Microsoft chief executive Satya Nadella urging the company to cancel that contract, Microsoft workers pointed to a company blog post in January that said Azure Government would help ICE "accelerate recognition and identification." "We believe that Microsoft must take an ethical stand, and put children and families above profits," the letter said.

    A Microsoft spokesman, pointing to a statement last week from Nadella, said the company's "current cloud engagement" with ICE supports relatively anodyne(温和的)office work such as "mail, calendar, massaging and document management workloads." The company said in a statement that its facial-recognition improvements are "part of our going work to address the industry-wide and societal issues on bias."

    Criticism of face recognition will probably expand as the technology finds its way into more arenas, including airports, stores and schools. The Orlando police department said this week that it would not renew its use of Amazon. com's Rekognition system.

    Companies "have to acknowledge their moral involvement in the downstream use of their technology,"

    Robinson said. "The impulse is that they're going to put a product out there and wash their hands of the consequences. That's unacceptable."