The famous director of a big and expensive movie planned to film a beautiful sunset over the ocean, so that the audiences could see his hero and heroine in front of it at the end of the film as they said goodbye to each other forever. He sent his camera crew out one evening to film the sunset for him.

    The next morning he said to the men, “Have you provided me with that sunset?”

    “No, sir,” the men answered.

    The director was angry. “Why not?”  he asked.

    “Well, sir,” one of the men answered, “we're on the east coast here, and the sun sets in the west. We can get you a sunrise over the sea, if necessary, but not a sunset.”

    “But I want a sunset!” the director shouted. “Go to the airport, take the next flight to the west coast, and get one.”

    But then a young secretary had an idea. “Why don't you photograph a sunrise,” she suggested, “and then play it backwards? Then it'll look like a sunset.”

    “That's a very good idea!” the director said. Then he turned to the camera crew and said, “Tomorrow morning I want you to get me a beautiful sunrise over the sea.”

    The camera crew went out early the next morning and filmed a bright sunrise over the beach in the middle of a beautiful bay. Then at nine o'clock they took it to the director. “Here it is, sir,” they said, and gave it to him. He was very pleased.

    They all went into the studio. “All right,” the director explained, “now our hero and heroine are going to say goodbye. Run the film backwards so that we can see the ‘sunset' behind them.”

    The “sunset” began, but after a quarter of a minute, the director suddenly put his face in his hands and shouted to the camera crew to stop.

    The birds in the film were flying backwards, and the waves on the sea were going away from the beach.

    Stop wasting your time thinking of reasons for your failures and shortcomings. Instead, realize that the seeds of success were planted within you when you were born. Only you have the power to make those seeds grow.

    The seeds, and the power to grow them, are contained in the most awesome machine ever created: the human mind. Success is a choice and not a chance. You were born a winner. You were born rich. You can be a success if only you make the right choice.

    You cannot be successful without first developing your self-esteem (自信心). Your level of self-esteem is always based on the degree of control that you are able to exercise over yourself, and thus over your life. People with low self-esteem are people who do not believe that they have any power, or responsibility for their lives. They are always victims. They are leaves tossed (摇摆) by the winds of chance blown about with any sudden change in the weather.

    You can exercise control over your life only to the degree that you believe you are responsible for everything that happens in your life. Failures think that everything happens by accident and chance. Successful people realize that they are responsible.

    Everything happens as a result of something. If we can identify the cause, we can control the effect. We are responsible for what we choose to think and believe. One generally rises to the level that one expects. We are responsible for setting our expectations. Our success is dependent upon our level of confidence.

    If you associate with positive-thinking people, you are definitely going to achieve success. On the contrary, the opposite happens. We are responsible for finding, planting, and nurturing (培育) the seeds that contain future victory, born from setbacks (挫折).

    In short, in all areas of your life, whether they are financial, physical, emotional, or spiritual, you are responsible. Once you recognize this, accept it, and firmly believe it. You are on the road to success.

The First Hello

    The man from the telephone department got off the bus, and made his way to the tea stall, wiping the sweat off his head, face, then slipping his handkerchief under his shirt to wipe his neck and back. It was a year ago that the phone line had been installed, six months later men from the public works department had come to put up the phone booth—a neat box-like structure, with a glass window, and wooden ledges, yellow in colour. And days after that, a painter had taken an entire day to colour in broad, black brushstrokes, the words: STD Booth, local and STD allowed.

    No one could tell that the last word had been misspelled. Besides, he had taken the entire day. After he had a cup of tea, he left, waving cheerfully. And now months later, someone else was here again.

    Everyone watched the man as he sat on the bench. No one said a word, and soon the sound of him slurping his tea filled the hot afternoon. A few leaves fell, heavy in the heat, and sometimes a car passed, on its way to the main city farther away.

    When the man had finished, he tried to pay but the tea shop owner who sat behind his steaming kettle and the washed upturned cups, waved him away.

    “You are our guest here.”

    So the man took his handkerchief out again and wiped his face.

    They crowded around him as he shut himself up in the phone booth. When the children pressed their nose against the glass, he shooed them away, as he took out a shiny black soon changed to an excited yell as they saw him dial a number, pressing a finger into the ringed dialer of the phone and letting it go all the way in a half-circle. A while later, they hear him say into the mouthpiece, “Hello.”

    “Hello,”the children around the booth took up the cry, the teashop owner broke into a smile and the men waiting for a bus smiled and said hello to each other. The sadhu(印度的僧人)who sat under the banyan tree nodded wisely. As the sound carried, more hellos were heard. The women winnowing grain giggled as they tried the word tentatively, the shepherds feeding their flocks called out to their sheep, laughing as they used the word.

    “It's a big occasion, ”said the headman, in an awed(敬畏的) voice.

    “It is.” agreed those around him. The telephone man emerged and handed over a small chit of paper to the headman. “This is the telephone number.”

    The headman looked at it respectfully as if it were a mantra(符咒). The others around him read out the numbers slowly, digit-by-digit.

    The telephone man was now too tired to notice the cheering around him. He knew he had to wait long before the bus to take him back arrived. As he sipped his second cup of tea, he remembered something else.

    “Oh, you can't start using the phone now. The minister will come next month and inaugurate it. ”

    No one said a word. No one was surprise. They had waited so long; a month more did not really matter.

    At times my mom has been uncomfortable seeing these qualities in me. For example, when I was 12, I went to Puerto Rico all by myself to stay with my grandmother for the summer. My mom was extremely nervous about it. She kept telling me how things were different in Puerto Rico, to always put on sunscreen, not to wander away from my grandmother, and other warnings. She helped me pack and did not leave the airport until she saw my plane take off.

    Despite her worries, she let me go on my own. As I moved into my teens, she continued to give me space to grow and learn, even when it might have been difficult for her. When I reached my senior year, I decided to move away for college. Once again I found that I differed from my peers: while many of them wanted to stay close to home, I couldn't wait to be out in the world on my own. While my mom may not have been happy at the thought of my going away, she was supportive and excited for me.

    One big thing I realized during my senior year when my mom granted me more freedom was that she actually believed in me and trusted me. That meant a lot. In most time of my life, and especially when I was little, the main person I tried to impress in my schoolwork or other things was my mother. I knew she expected nothing but the best of me. Sometimes it was hard to live up to her standards; getting a single B on my report card would make me feel bad because I knew she wanted me to have all A's.

    I know that her high standards have helped me stay focused on what's important, like education, and made me who I am. I am thankful for her support and involvement in my life. Most of all I respect her. She is the strongest woman I know and that's why I have turned out so strong and independent.

    It is a psychological strategy that all parents will be familiar with: instead of scolding an misbehaving child, focus instead in rewarding them for good behaviour.

    Now the idea is well received outside the nursery, with implications for everything from recycling clothes to policing.

    Consumers end up with piles of unwanted clothes. Every year in the UK, 300,000 tonnes ends up in landfill — 235 million individual items.

    Now however, apps such as ReGain, Regive and Stuffstr are making it simpler — and more worthwhile — for people to return their unwanted clobber.

    The ReGain app can be used to find one of 20,000 drop-off points. In return, the diligent consumer earns rewards such as discount coupons for high street retailers. Stuffstr works in partnership with John Lewis to help people get cash in return for unwanted items from the chain.

    “Possibly the one prediction that we economists get right is that if you incentivise (激励) a behaviour, you will get more of it,” says Dr Matthew Levy, a lecturer in economics at the London School of Economics.

    He cites research, including his own, showing that financial incentives encouraging regular exercise, stopping smoking and losing weight effectively promote healthy behaviours and that there is no backlash when the incentives are removed.“If anything, the incentives can be used to jump-start a healthy habit that keeps going,”he says.

    In the four months after its launch, the ReGain scheme received almost 17,000 parcels containing 47 tonnes of used clothes and shoes, of which 95% could potentially be reused, according to its founder Jack Ostrowski.

    “We need to find a way to influence behaviour, and discount coupons help,” he says. The platform is also working with brands and retailers to find ways to divert used clothes from landfills and into the production of new clothes, he adds.

    Other reward schemes have had success in encouraging behavioural change.

    When police in Canada issued “positive tickets”— coupons for free food or movie tickets — to reward good behaviour among young people, they reported an almost 50% drop in youth-related service calls.

    “My officers would say' In the old days we'd drive up in the police car and the kids would run away from us, now they run to us'.”

    In a similar venture, Hull city council have announced plans to launch a digital reward token — the HullCoin — that can be earned by volunteering and spent at local retailers.

    Elsewhere, a study on the recruitment of health workers in Zambia found that highlighting economic incentives during the recruitment process caused future employees to be more motivated and task-focused.

    “Obviously different groups are motivated by different factors,” says Ostrowski. “For some, the feel good factor is enough, and for others, that reward stimulus is required.”

    He is regarded as having one of the brightest minds on the planet. But outstanding astrophysicist (天体物理学家) Stephen Hawking has admitted that he did not learn to read until he was eight years old.

    In a public lecture at the Royal Albert Hall, Professor Hawking also admitted that he was not active in studying while at Oxford University, where he studied physics, and that only the diagnosis that he might die young from motor neurone (神经元) disease made him concentrate on his work.

    Professor Hawking said: "My sister Philippa could read by the age of 4 but then she was definitely brighter than me." He said that he was unexceptional at school and was never further than halfway up his class. "My classwork was very untidy, and my handwriting was the despair of my teachers," he said. "But my classmates gave me the nickname Einstein, so presumably they saw signs of something better."

    But he said that it was when doctors told him that he probably only had a few years to live at the age of 21 that galvanized him into focusing on his work and a period of productivity that resulted in some of his early breakthroughs. He said, "When you are faced with the possibility of an early death, it makes you realize that life is worth living and there are lots of things you want to do."